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Amazon Prime now costs $139: This fast delivery alternative is complimentary with your Amex Platinum

Feb. 18, 2022
5 min read
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For years, one site and one service dominated the world of shopping convenience: Amazon Prime. The benefit of having packages delivered from the retail giant within a day or two came at a cost, though. And as of today that cost has just gone up.

But if you have The Platinum Card® from American Express, you might have an attractive alternative to Amazon Prime, and you can even enjoy it at a steep discount. Here's what you need to know.

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Amazon Prime price hike

Originally launched in 2005 (and at a cost of $79 per year), Amazon Prime offers a range of free, fast delivery options for Amazon purchases depending on your specific location.

However, the annual cost of an Amazon Prime membership has just gone up from $119 to $139 -- a nearly 17% jump.

If that has you balking at paying for another year, there might be some other interesting options to save on your shopping, including a substantial discount on a competing retailer's delivery service if you have the Amex Platinum Card.

(Photo by Scott Olson/Getty Images)

What is Walmart+?

Walmart introduced its own expedited delivery subscription, dubbed Walmart+, in 2020, promising fast and free delivery of hundreds of thousands of items from Walmart, with no minimum spending required. It costs $12.95 per month plus local sales tax.

Late last year, however, the Amex Platinum Card began offering cardmembers statement credits toward Walmart+ membership of up to $155 per year, essentially knocking the out-of-pocket cost for the service down to nothing for most folks. (plus ups are excluded)

Walmart+ offers free next-day and two-day shipping on items from Walmart.com, with no minimum spending required. Members also receive fuel savings, with five cents off per gallon at Walmart and Murphy stations, and savings on some prescriptions.

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In addition, the service includes free delivery from your local Walmart store on orders of $35 or more. But it's important to note here that if you don't have a Walmart store nearby, you won't be able to take advantage of store delivery.

(Screenshot courtesy of Walmart)

Related: From private jets to Walmart credits: What has Amex done to my beloved Platinum card?

As someone based in New York City, my closest Walmart store is across the Hudson River, about 12 miles away. Therefore, my Walmart+ subscription won't cover store deliveries.

Still, even if you don’t live near a physical Walmart location, getting free next-day and two-day shipping on thousands of items on Walmart.com is a pretty great value proposition -- and yes, could perhaps even compete with an Amazon Prime subscription.

But as with many subscriptions, Walmart+ is probably only worth the yearly fee only if you intend to shop at that retailer often. Thankfully, you can get the monthly fee entirely waived, as long as you pay with your Amex Platinum.

Note, the annual cost of Walmart+ is $98 but by being billed monthly, you'll get the service complimentary when using your Amex Platinum Card to pay for it.

How to sign up for Walmart+ with the Amex Platinum Card

To get started, you can either navigate to the "Benefits" tab of your online Amex Platinum account or go directly to this Walmart landing page.

(Screenshot courtesy of Walmart)

From here, you'll click "Get Started" and go through a series of prompts to sign up for a Walmart+ subscription. You must also create a Walmart account if you don't have one already.

(Screenshot courtesy of Walmart)

Related: Amex adds SoulCycle and Walmart benefits to Platinum card

Next, you'll be asked to enter your payment information. At this step, make sure to provide your Amex Platinum card details so you receive a statement credit toward the monthly fee.

(Screenshot courtesy of Walmart)

And that's it! You'll be directed to the main Walmart page to begin exploring the benefits of your subscription.

Bottom line

A monthly Walmart+ membership offers plenty of convenience, including free and fast shipping on items from Walmart.com.

Is it an Amazon Prime killer, though? That's really a case-by-case call. For some individuals in locations with plenty of physical Walmart stores, this is likely a very useful Amex Platinum perk. But for me, a city dweller without a physical Walmart location nearby, it's substantially less beneficial.

Though you may not use every single credit on the Amex Platinum, this could be one where you find some surprise utility from, and it beats paying $139 out of pocket for Amazon Prime if the main benefit you're looking for is free delivery on everyday retail items.

Featured image by (Photo by Chris Dong/The Points Guy)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

TPG featured card

Best luxury travel rewards card
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards

5X points
5XEarn 5X Membership Rewards® Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year.
5XEarn 5X Membership Rewards® Points on prepaid hotels booked with American Express Travel.

Intro offer

Earn 80,000 Points
Earn 80,000 Membership Rewards® points after you spend $6,000 on purchases on your new Card in your first 6 months of Card Membership.

Annual Fee

$695

Recommended Credit

670-850
Excellent/Good
Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

Why We Chose It

Sometimes it's worth a large investment to reap the benefits of a great credit card. That's exactly the case with the Amex Platinum card. In exchange for the annual fee, you'll unlock access to the Amex Membership Rewards program that let you access airline and hotel transfer partners, along with new lifestyle and travel credits. This card is also incredibly rewarding for travel purchases, helping you rack up a ton of Membership Rewards points for your next award trip.

Pros

  • The current welcome offer on this card is quite lucrative. TPG values it at $1,600.
  • This card comes with a long list of benefits, including access to Centurion Lounges, complimentary elite status with Hilton and Marriott, at least $500 in assorted annual statement credits and so much more. (Enrollment required for select benefits.)
  • The Amex Platinum comes with access to a premium concierge service that can help you with everything from booking hard-to-get reservations to finding destination guides to help you plan out your next getaway.

Cons

  • The high annual fee is only worth it if you’re taking full advantage of the card’s benefits. Seldom travelers may not get enough value to warrant the cost.
  • Outside of the current welcome bonus, you’re only earning higher rewards on specific airfare and hotel purchases, so it’s not a great card for other spending categories.
  • The annual airline fee statement credit can be complicated to take advantage of compared to the broader travel credits offered by competing premium cards.
  • Earn 80,000 Membership Rewards® points after you spend $6,000 on purchases on your new Card in your first 6 months of Card Membership. Apply and select your preferred metal Card design: classic Platinum Card®, Platinum x Kehinde Wiley, or Platinum x Julie Mehretu.
  • Earn 5X Membership Rewards® Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year and earn 5X Membership Rewards® Points on prepaid hotels booked with American Express Travel.
  • Get $200 back in statement credits each year on prepaid Fine Hotels + Resorts® or The Hotel Collection bookings, which requires a minimum two-night stay, through American Express Travel when you pay with your Platinum Card®.
  • $240 Digital Entertainment Credit: Get up to $20 back each month on eligible purchases made with your Platinum Card® on one or more of the following: Audible, Disney+, The Disney Bundle, ESPN+, Hulu, Peacock, SiriusXM, and The New York Times. Enrollment required.
  • $155 Walmart+ Credit: Cover the cost of a $12.95 monthly Walmart+ membership with a statement credit after you pay for Walmart+ each month with your Platinum Card. Cost includes $12.95 plus applicable local sales tax. Plus Ups are excluded.
  • American Express has expanded The Centurion® Network to include 40+ Centurion Lounge and Studio locations worldwide. There are even more places your Platinum Card® can get you complimentary entry and exclusive perks.
  • $200 Airline Fee Credit: Get up to $200 in statement credits per calendar year in baggage fees and more at one select qualifying airline.
  • $200 Uber Cash: Enjoy Uber VIP status and up to $200 in Uber savings on rides or eats orders in the US annually. Uber Cash and Uber VIP status is available to Basic Card Member only.
  • Get up to $300 back per calendar year on the Equinox+ digital fitness app, or eligible Equinox club memberships when you pay with your Platinum Card. Enrollment required. Learn more.
  • Breeze through security with CLEAR® lanes available at 100+ airports, stadiums, and entertainment venues and get up to $189 back per calendar year on your membership when you use your Card. Learn more.
  • $695 annual fee.
  • Terms Apply.
  • See Rates & Fees
Apply for The Platinum Card® from American Express
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best luxury travel rewards card
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

5XEarn 5X Membership Rewards® Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year.
5XEarn 5X Membership Rewards® Points on prepaid hotels booked with American Express Travel.
  • Intro Offer
    Earn 80,000 Membership Rewards® points after you spend $6,000 on purchases on your new Card in your first 6 months of Card Membership.

    Earn 80,000 Points
  • Annual Fee

    $695
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Excellent/Good

Why We Chose It

Sometimes it's worth a large investment to reap the benefits of a great credit card. That's exactly the case with the Amex Platinum card. In exchange for the annual fee, you'll unlock access to the Amex Membership Rewards program that let you access airline and hotel transfer partners, along with new lifestyle and travel credits. This card is also incredibly rewarding for travel purchases, helping you rack up a ton of Membership Rewards points for your next award trip.

Pros

  • The current welcome offer on this card is quite lucrative. TPG values it at $1,600.
  • This card comes with a long list of benefits, including access to Centurion Lounges, complimentary elite status with Hilton and Marriott, at least $500 in assorted annual statement credits and so much more. (Enrollment required for select benefits.)
  • The Amex Platinum comes with access to a premium concierge service that can help you with everything from booking hard-to-get reservations to finding destination guides to help you plan out your next getaway.

Cons

  • The high annual fee is only worth it if you’re taking full advantage of the card’s benefits. Seldom travelers may not get enough value to warrant the cost.
  • Outside of the current welcome bonus, you’re only earning higher rewards on specific airfare and hotel purchases, so it’s not a great card for other spending categories.
  • The annual airline fee statement credit can be complicated to take advantage of compared to the broader travel credits offered by competing premium cards.
  • Earn 80,000 Membership Rewards® points after you spend $6,000 on purchases on your new Card in your first 6 months of Card Membership. Apply and select your preferred metal Card design: classic Platinum Card®, Platinum x Kehinde Wiley, or Platinum x Julie Mehretu.
  • Earn 5X Membership Rewards® Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year and earn 5X Membership Rewards® Points on prepaid hotels booked with American Express Travel.
  • Get $200 back in statement credits each year on prepaid Fine Hotels + Resorts® or The Hotel Collection bookings, which requires a minimum two-night stay, through American Express Travel when you pay with your Platinum Card®.
  • $240 Digital Entertainment Credit: Get up to $20 back each month on eligible purchases made with your Platinum Card® on one or more of the following: Audible, Disney+, The Disney Bundle, ESPN+, Hulu, Peacock, SiriusXM, and The New York Times. Enrollment required.
  • $155 Walmart+ Credit: Cover the cost of a $12.95 monthly Walmart+ membership with a statement credit after you pay for Walmart+ each month with your Platinum Card. Cost includes $12.95 plus applicable local sales tax. Plus Ups are excluded.
  • American Express has expanded The Centurion® Network to include 40+ Centurion Lounge and Studio locations worldwide. There are even more places your Platinum Card® can get you complimentary entry and exclusive perks.
  • $200 Airline Fee Credit: Get up to $200 in statement credits per calendar year in baggage fees and more at one select qualifying airline.
  • $200 Uber Cash: Enjoy Uber VIP status and up to $200 in Uber savings on rides or eats orders in the US annually. Uber Cash and Uber VIP status is available to Basic Card Member only.
  • Get up to $300 back per calendar year on the Equinox+ digital fitness app, or eligible Equinox club memberships when you pay with your Platinum Card. Enrollment required. Learn more.
  • Breeze through security with CLEAR® lanes available at 100+ airports, stadiums, and entertainment venues and get up to $189 back per calendar year on your membership when you use your Card. Learn more.
  • $695 annual fee.
  • Terms Apply.
  • See Rates & Fees