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Swiss unveils new Airbus A350 cabins featuring swanky first-class concept

July 30, 2025
5 min read
SWISS presents new First and Business Class seats
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Swiss will soon launch service on the brand-new Airbus A350-900 jets that it's taking delivery of soon.

And there are some exciting features coming to this new aircraft.

The airline showed off the new first- and business-class seats Tuesday, and it unveiled a totally new interior concept in what it is calling "Swiss Senses."

swiss air seat
SWISS AIR

The flag carrier of Switzerland unveiled its new cabin design at Zurich International Airport (ZRH) Tuesday, confirming the new seats will come into service together with the company’s brand-new A350-900s beginning this fall.

The airline, owned by Lufthansa Group, currently features a fleet of Boeing 777-300ERs, Airbus A330-300s and Airbus A340-300s. These modern planes will be a welcome addition to the fleet.

SWISS AIR

First class

The first-class concept will be similar to Lufthansa's stunning Allegris product. It will include privacy suites equipped with sliding doors alongside a handful of other bells and whistles.

There will also be a double suite in the center of the first-class cabin fit for two travelers flying together.

A full cabin re-design

Expect to see a number of these planes join Swiss' fleet: Lufthansa Group has dozens of A350s on order, and Swiss confirmed it will get 10 of those new jets delivered over the next five or six years.

From the nose to the tail, Swiss Senses represents a total redesign of the entire cabin, from first class to a new business class to enhanced coach seating.

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Swiss described the interior design as full of timeless colors like claret and filled with high-end finishes.

Related: Swiss first class review: Is it worth paying $1,000 to $2,000 to upgrade?

Business class

Business class looks pretty swell, especially compared to some of the airline's current business class configurations. All seats are designed to convert into lie-flat beds with a length of between 6.5 feet to 7.2 feet.

All business-class seats also feature heating and cooling capabilities, along with a wireless charging station.

Parts of the Swiss business class also feature enclosed suites, something the carrier has not previously offered.

Premium economy

Moving further down the aisles, the planes will sport an updated premium economy product, leaning into a mid-tier cabin that has proven hugely popular with global carriers in recent years.

Main cabin

Finally, the coach cabin is also getting a makeover. Swiss said the cabin's use of human-centric lighting will help travelers better cope with jet lag.

The airline also noted that "thanks to their optimum construction," the new coach seats "offer passengers more space at their seat."

All seating classes will also have new, state-of-the-art inflight entertainment systems that feature larger screens and the option to connect personal devices.

Where will these new A350s fly?

Following the first Swiss A350-900 delivery in October, the aircraft will initially be deployed on European routes.

The first U.S. destination to get the new plane will be Boston Logan International Airport (BOS), the carrier said, beginning sometime this winter — if everything goes according to plan. Flights on the new plane are already on sale starting on Jan. 1, 2026.

It's a cabin upgrade that, executives say, passengers should look forward to.

“As a premium airline, we aim to continue to deliver on our quality promise through our Swiss Senses concept,” chief commercial officer Heike Birlenbach said at Tuesday's unveiling in Zurich. “All in all, Swiss Senses represents the biggest product investment in the history of our company — and a further major milestone for Swiss aviation.”

Related reading:

Featured image by SWISS AIR
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
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  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.