This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.
As with all major airlines, Lufthansa’s livery has evolved over the years. But one element has remained more or less unchanged since its inception in 1918: the crane.
Graphic designer and architect Otto Firle is credited with designing the carrier’s famous trademark nearly a century ago, and in celebration of the iconic design’s 100th anniversary, Lufthansa is now gearing up to unveil an entirely new livery at an event next month, on Wednesday, February 7.
While the refresh remains a closely guarded secret for now, we don’t have long to wait to see what’s in store. In a statement, an airline representative confirmed the launch date, adding that there will be events in both Frankfurt and Munich.
Lufthansa, under the #ExploreTheNew, is celebrating the 100th anniversary of the crane as a historical trademark and at the same time looking towards the future. On this occasion, events will take place on Wednesday, 7 February for Lufthansa employees and external guests in Frankfurt and Munich. No further details are available right now.
The crane has appeared in every Lufthansa color scheme, such as the livery with which the airline began flying again in the 1950s after World War II. Some years ago, it applied those colors to an Airbus A321, to commemorate its 50th anniversary:
Lufthansa’s commitment to the crane goes far beyond graphic design, though — the carrier is also credited with founding Crane Protection Germany, an organization tasked with protecting this vulnerable bird. The airline adds:
The Lufthansa Group stands for responsible mobility, networking, and world-wide connections. The crane symbolizes this perfectly. It knows no limits and illustrates fascinating capabilities: With a tailwind, it can travel up to 100 kilometres an hour and can even fly up to approximately 2,000 kilometres non-stop, and extremely efficiently at that.
The crane also makes an appearance in content geared toward Lufthansa’s younger flyers — there’s even an “exclusive interview” with Lu and Cosmo, two of the airline’s high-flying mascots.
We’ll be back with the full scoop on February 7 — until then, you can catch up on Lufthansa’s current livery and aesthetic in our reviews below:
- Flight Review: Lufthansa (A350) Business Class
- Flight Review: Lufthansa (747-8) Business Class
- Review: Lufthansa First Class on the A330, A340, A380 and 747-8
The American Express Platinum card has some of the best perks out there: cardholders enjoy the best domestic lounge access (Delta SkyClubs, Centurion Lounges, and Priority Pass), a $200 annual airline fee credit as well as up to $200 in Uber credits, and mid-tier elite status at SPG, Marriott, and Hilton. Combined with the 60,000 point welcome offer -- worth $1,140 based on TPG's valuations -- this card is a no-brainer for frequent travelers. Here are 5 reasons you should consider this card, as well as how you can figure out if the $550 annual fee makes sense for you.
- Earn 60,000 Membership Rewards® points after you use your new Card to make $5,000 in purchases in your first 3 months.
- Enjoy Uber VIP status and free rides in the U.S. up to $15 each month, plus a bonus $20 in December. That can be up to $200 in annual Uber savings.
- 5X Membership Rewards® points on flights booked directly with airlines or with American Express Travel.
- 5X Membership Rewards points on prepaid hotels booked on amextravel.com.
- Enjoy access to the Global Lounge Collection, the only credit card airport lounge access program that includes proprietary lounge locations around the world.
- Receive complimentary benefits with an average total value of $550 with Fine Hotels & Resorts. Learn More.
- $200 Airline Fee Credit, up to $200 per calendar year in baggage fees and more at one qualifying airline.
- Get up to $100 in statement credits annually for purchases at Saks Fifth Avenue on your Platinum Card®. Enrollment required.
- $550 annual fee.
- Terms Apply.
- See Rates & Fees