Graphic designer and architect Otto Firle is credited with designing the carrier's famous trademark nearly a century ago, and in celebration of the iconic design's 100th anniversary, Lufthansa is now gearing up to unveil an entirely new livery at an event next month, on Wednesday, February 7.
While the refresh remains a closely guarded secret for now, we don't have long to wait to see what's in store. In a statement, an airline representative confirmed the launch date, adding that there will be events in both Frankfurt and Munich.
Lufthansa, under the #ExploreTheNew, is celebrating the 100th anniversary of the crane as a historical trademark and at the same time looking towards the future. On this occasion, events will take place on Wednesday, 7 February for Lufthansa employees and external guests in Frankfurt and Munich. No further details are available right now.
The crane has appeared in every Lufthansa color scheme, such as the livery with which the airline began flying again in the 1950s after World War II. Some years ago, it applied those colors to an Airbus A321, to commemorate its 50th anniversary:
Lufthansa's commitment to the crane goes far beyond graphic design, though — the carrier is also credited with founding Crane Protection Germany, an organization tasked with protecting this vulnerable bird. The airline adds:
The Lufthansa Group stands for responsible mobility, networking, and world-wide connections. The crane symbolizes this perfectly. It knows no limits and illustrates fascinating capabilities: With a tailwind, it can travel up to 100 kilometres an hour and can even fly up to approximately 2,000 kilometres non-stop, and extremely efficiently at that.
The crane also makes an appearance in content geared toward Lufthansa's younger flyers — there's even an "exclusive interview" with Lu and Cosmo, two of the airline's high-flying mascots.
We'll be back with the full scoop on February 7 — until then, you can catch up on Lufthansa's current livery and aesthetic in our reviews below:
