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I’m not ashamed to say I was one of those people who woke up at 3am to place an order for Apple’s newest Series 3 Apple Watch. Having never owned an Apple Watch and having seen its functionality during the Apple event in September, I was too excited about the possibilities and ordered it for pickup from an Apple Store in New York the first day it was available, September 22. In all, the watch cost me $399 plus tax, for a total of $434. However, my time with it would prove to be short.

Less than 48 hours after I’d opened the packaging and customized my watch, it was no longer usable. I picked up the watch late on a Friday afternoon, and early in the afternoon on Sunday, a crack in the screen rendered it unresponsive. I was walking down the street at a leisurely pace when my swinging arm grazed a street sign. It wasn’t a hard, direct hit by any means, and I was walking at a slow pace, so I wasn’t expecting any major damage. However, when I looked down, I noticed first a scuff mark and later a diagonal crack across the screen. When I tried using the watch, half of the screen (above the diagonal crack) responded, and the other half of the screen was completely unresponsive.

While the whole situation was frustrating, as Apple markets the watch as a product for active people, I immediately began thinking about my options. I didn’t purchase Apple Care, and because it was a scratch not caused by a defect, it wouldn’t be covered by the product’s one-year warranty. (As I later found out, Apple wanted to replace the screen, which could cost as much as $289. No thanks!)

Thankfully, I paid for the watch with my Platinum Card from American Express, meaning I was eligible for the Amex Purchase Protection. After glancing at the policy, I determined I would most likely be eligible for the protection. Here’s how Amex defines its Purchase Protection:

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The Purchase Protection on the Platinum Card covers up to $10,000 for any one covered incident and up to $50,000 per a calendar year. There are a number of general exclusions as to what kind of accidental damage isn’t covered and purchases that aren’t covered altogether, but luckily my purchase didn’t fall into any of the excluded categories. Amex makes it easy to file a claim: You can either do so online or call 1-800-322-1277.

I called Amex to file the claim one day after the watch got scratched. The friendly representative filed the claim on my behalf and told me that I should expect to hear from the Amex Assurance Company within 24-48 hours regarding next steps. As that 48-hour window came and went and I still hadn’t received anything, I called again to inquire about the claim status. As it turned out, I was having issues with receiving emails from the company and nothing was coming through, so I had to call Amex several times to ask for an update and manually submit a photo of my receipt.

About 1.5 weeks after I initially filed the claim, I finally got an email from Amex Assurance Company that my claim was approved. In the letter, Amex said that it had approved the claim for $399, which doesn’t include the cost of tax, and that amount would be issued to my account in the form of a credit within three business days. Just a couple hours after I received the email from Amex, the $399 credit had already hit my account — it didn’t even take three business days.

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This incident was a firm reminder for me to always make large purchases with a credit card that offers favorable purchase protection as a benefit. Had I purchased the watch with a card that doesn’t offer any kind of purchase protection, I would have been out the $399 completely — a scary thought. Now that I know I got the credit back, I already purchased a new Series 3 Apple Watch. During my first 48-hour jaunt with the product, I was sold, and I can’t wait for my replacement to arrive.

Featured image by Tomohiro Ohsumi / Getty Images.

The Platinum Card® from American Express

The American Express Platinum card has some of the best perks out there: cardholders enjoy the best domestic lounge access (Delta SkyClubs, Centurion Lounges, and Priority Pass), a $200 annual airline fee credit as well as up to $200 in Uber credits, and mid-tier elite status at SPG, Marriott, and Hilton. Combined with the 60,000 point welcome offer -- worth $1,140 based on TPG's valuations -- this card is a no-brainer for frequent travelers. Here are 5 reasons you should consider this card, as well as how you can figure out if the $550 annual fee makes sense for you.

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More Things to Know
  • Earn 60,000 Membership Rewards® points after you use your new Card to make $5,000 in purchases in your first 3 months.
  • Enjoy Uber VIP status and free rides in the U.S. up to $15 each month, plus a bonus $20 in December. That can be up to $200 in annual Uber savings.
  • 5X Membership Rewards® points on flights booked directly with airlines or with American Express Travel.
  • 5X Membership Rewards points on prepaid hotels booked on
  • Enjoy access to the Global Lounge Collection, the only credit card airport lounge access program that includes proprietary lounge locations around the world.
  • Receive complimentary benefits with an average total value of $550 with Fine Hotels & Resorts. Learn More.
  • $200 Airline Fee Credit, up to $200 per calendar year in baggage fees and more at one qualifying airline.
  • Get up to $100 in statement credits annually for purchases at Saks Fifth Avenue on your Platinum Card®. Enrollment required.
  • $550 annual fee.
  • Terms Apply.
  • See Rates & Fees
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Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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