This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.

Shark Week is about to take flight…with the help of Southwest Airlines. The popular week of shark-filled programming — which is set to air on Discovery Channel from July 23 through July 30 — is making an appearance at 35,000 feet on one of Southwest’s Boeing 737-700 planes. The airline, known for its signature blue paint scheme, is featuring shark-themed livery “swimming” along its fuselage now until August 31.

Screen Shot 2017-07-06 at 9.48.14 AM

According to Southwest’s Director of Communications, Brandy King, ”[The] partnership with Discovery connects Southwest with the millions of fans around the world who tune in each year for the week-long phenomena that is Shark Week.”

Southwest says that travelers on WiFi-enabled flights will have the opportunity to use its onboard entertainment portal to watch Shark Week content. To top it off, an episode of African Shark Safari will exclusively premiere on its flights during the summertime promotion which kicked off on June 30.

Southwest is using the partnership to highlight the launch of brand new international routes as it continues to expand from being a traditional domestic carrier. This year, Southwest wants people to visit the Cayman Islands — where it recently began service from Fort Lauderdale-Hollywood International Airport (FLL) to Owen Roberts International Airport (GCM) on June 4. The destination is the 101st, and newest, to join the airline’s route map.

Screen Shot 2017-07-06 at 9.48.44 AM

This isn’t the first time Southwest has launched a wild-life themed campaign. Southwest and SeaWorld had previously partnered for more than 26 years, even featuring a specialty plane dubbed Penguin One, but stopped when the documentary Blackfish drew concerns about the treatment of killer whales at the park. 

All images courtesy of Southwest Airlines.

Know before you go.

News and deals straight to your inbox every day.

The Platinum Card® from American Express

WELCOME OFFER: 60,000 Points Terms Apply.


CARD HIGHLIGHTS: Delta Sky Club and Centurion lounge access, $200 annual airline fee credit and up to $200 in Uber credits annually

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 60,000 Membership Rewards® points after you use your new Card to make $5,000 in purchases in your first 3 months.
  • Enjoy Uber VIP status and free rides in the U.S. up to $15 each month, plus a bonus $20 in December. That can be up to $200 in annual Uber savings.
  • 5X Membership Rewards® points on flights booked directly with airlines or with American Express Travel.
  • 5X Membership Rewards points on prepaid hotels booked on
  • Enjoy access to the Global Lounge Collection, the only credit card airport lounge access program that includes proprietary lounge locations around the world.
  • Receive complimentary benefits with an average total value of $550 with Fine Hotels & Resorts. Learn More.
  • $200 Airline Fee Credit, up to $200 per calendar year in baggage fees and more at one qualifying airline.
  • Get up to $100 in statement credits annually for purchases at Saks Fifth Avenue on your Platinum Card®. Enrollment required.
  • $550 annual fee.
  • Terms Apply.
  • See Rates & Fees
Intro APR on Purchases
Regular APR
Annual Fee
Balance Transfer Fee
See Terms
Recommended Credit
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.