A Look at South African Airways' New A330-300 Business-Class Seat
South African Airways recently placed an order for five new Airbus A330-300's, a twin-engine long-haul aircraft. Despite the airline's very public financial difficulty, it began introducing the new plane on its existing route network, with the new A330-300 flying from Johannesburg (JNB) to Lagos (LOS), São Paulo (GRU), Washington, DC (IAD) via Dakar (DKR) and Munich (MUC).
With the order, South African Airways, together with seat manufacturers Thompson Aerospace and London-based design consultants Priestmangoode developed a new business-class and economy cabin.
The New Seats
Each business-class seat is 79 inches in its lie-flat position, has 45 inches of pitch and features in-seat power via an international power socket as well as a USB port. These new Thompson Vantage XL seats for South African Airways are visually stunning. It's great to see an airline using some color rather than the all-too-common grey and navy tones we usually see in long-haul products.

In terms of the interior design, the patterns, stitching and colors bring a strong presence of modern South Africa into the cabin, similar to how RwandAir features Rwandan-inspired designs in its cabin.

Let's take a closer look at the African-inspired patterns that are being integrated into the seat design. The center part of the seat reminds me of Kuba Raffia textiles, a traditional African weaving pattern that dates back nearly 400 years. The design is a unique example of the abstract in African art and has been applied to the new A330 business-class seats.

From a practical point of view, a great new seat feature is how the in-flight entertainment screen slides out, allowing an iPad or tablet to be placed alongside it if travelers prefer to view the content on their own devices rather than opting for the supplied IFE options.

Overall Impression
These new seats will transform the business-class cabin to a place full of design, culture and comfort — they're comfortable, spacious and bound to be very popular with passengers. I also like the new options to place a tablet next to the IFE screen, as the bring- your-own-device trend continues to flourish.
Do you have any plans to fly on South African's new Airbus aircraft? Let us know in the comments, below.
All photos by the author.
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The Capital One Venture X Business Card has all the Capital One Venture X Rewards Credit Card has to offer and more. It offers an incredible welcome bonus and requires an equally impressive spend to qualify. In addition, the card comes with premium travel perks like annual travel credit. (Partner offer)Pros
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- Business owners are also able to add employee cards for free.
Cons
- The card requires significant spending to earn the welcome offer.
- Another drawback is that the annual travel credit can only be used on bookings made through Capital One Business Travel.
- LIMITED-TIME OFFER: Earn up to 400K bonus miles: 200K miles when you spend $30K in the first 3 months, and an additional 200k miles when you spend $150k in the first 6 months
- Earn unlimited 2X miles on every purchase, everywhere—with no limits or category restrictions
- Earn 10X miles on hotels and rental cars and 5X miles on flights and vacation rentals booked through Capital One Business Travel
- With no preset spending limit, enjoy big purchasing power that adapts so you can spend more and earn more rewards
- Empower your teams to make business purchases while earning rewards on their transactions, with free employee and virtual cards. Plus, automatically sync your transaction data with your accounting software and pay your vendors with ease
- Redeem your miles on flights, hotels and more. Plus, transfer your miles to any of the 15+ travel loyalty programs
- Every year, you'll get 10,000 bonus miles after your account anniversary date. Plus, receive an annual $300 credit for bookings made through Capital One Business Travel
- Receive up to a $120 credit for Global Entry or TSA PreCheck®. Enjoy access to 1,300+ airport lounges worldwide, including Capital One Lounge locations and Priority Pass™ lounges, after enrollment
- Enjoy a $100 experience credit and other premium benefits with every hotel and vacation rental booked from the Premier Collection
- This is a pay-in-full card, so your balance is due in full every month

