This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.

Air France is the latest travel brand attempting to target millennials. The carrier announced today that it’s going to launch a new, lower cost airline, called Joon, which will represent its attempt to lure new and younger travelers.

At launch, which is expected in the fall, Joon will offer travelers short-haul routes from its base at Paris’ Charles de Gaulle (CDG). In 2018, Air France is planning for Joon to start long-haul routes. The carrier plans to release exact routes, services and fares in September. But, for now, Air France is trying to bring down costs for itself while also competing with low-cost carriers on short-haul routes and the Gulf carriers on the (future) long-haul routes.

With today’s announcement, Joon has also released its livery and some indications of what aircraft it might fly on its routes:

joon

According to a press release, Joon is aimed at young, working travelers, “whose lifestyles revolve around digital technology.” What exactly does that mean? It’s pretty unclear, and the vague wording continues — “This new brand has been entirely designed to meet their requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport.” (…What?)

Here’s a video that was released with today’s announcement:

Air France has made it clear that Joon won’t be a low-cost carrier in the traditional sense, as it’s offering “original products and services that reflect those of Air France.” Jean-Michel Mathieu, who’s been with Air France-KLM for most of his career, will take the helm as the CEO of Joon.

It’s going to be very interesting to see if Air France will be successful in its mission to target millennials. At this point, the plans look pretty bare bones — we just have depictions of what the crew uniforms will look like, no firm routes and nothing that says what will makes Joon unique. Hopefully Air France can work on crafting Joon into something special that will attract travelers — even if they’re not specifically millennials.

The best beginner points and miles card out there.
Chase Sapphire Preferred® Card

With great travel benefits, 2x points on travel & dining and a 50,000 point sign up bonus, the Chase Sapphire Preferred is a great card for those looking to get into the points and miles game. Here are the top 5 reasons it should be in your wallet, or read our definitive review for more details.

Apply Now
More Things to Know
  • Earn 50,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $625 toward travel when you redeem through Chase Ultimate Rewards®
  • Chase Sapphire Preferred® named a 'Best Travel Credit Card' by MONEY® Magazine, 2016-2017
  • 2X points on travel and dining at restaurants worldwide & 1 point per dollar spent on all other purchases.
  • No foreign transaction fees
  • 1:1 point transfer to leading airline and hotel loyalty programs
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 50,000 points are worth $625 toward travel
  • No blackout dates or travel restrictions - as long as there's a seat on the flight, you can book it through Chase Ultimate Rewards
Intro APR on Purchases
N/A
Regular APR
17.74% - 24.74% Variable
Annual Fee
$0 Intro for the First Year, then $95
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent Credit

Editorial Disclaimer: Opinions expressed here are author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.