This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.
Air France is the latest travel brand attempting to target millennials. The carrier announced today that it’s going to launch a new, lower cost airline, called Joon, which will represent its attempt to lure new and younger travelers.
At launch, which is expected in the fall, Joon will offer travelers short-haul routes from its base at Paris’ Charles de Gaulle (CDG). In 2018, Air France is planning for Joon to start long-haul routes. The carrier plans to release exact routes, services and fares in September. But, for now, Air France is trying to bring down costs for itself while also competing with low-cost carriers on short-haul routes and the Gulf carriers on the (future) long-haul routes.
With today’s announcement, Joon has also released its livery and some indications of what aircraft it might fly on its routes:
According to a press release, Joon is aimed at young, working travelers, “whose lifestyles revolve around digital technology.” What exactly does that mean? It’s pretty unclear, and the vague wording continues — “This new brand has been entirely designed to meet their requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport.” (…What?)
Here’s a video that was released with today’s announcement:
Air France has made it clear that Joon won’t be a low-cost carrier in the traditional sense, as it’s offering “original products and services that reflect those of Air France.” Jean-Michel Mathieu, who’s been with Air France-KLM for most of his career, will take the helm as the CEO of Joon.
It’s going to be very interesting to see if Air France will be successful in its mission to target millennials. At this point, the plans look pretty bare bones — we just have depictions of what the crew uniforms will look like, no firm routes and nothing that says what will makes Joon unique. Hopefully Air France can work on crafting Joon into something special that will attract travelers — even if they’re not specifically millennials.
Know before you go.
News and deals straight to your inbox every day.
NEW INCREASED OFFER: 60,000 points! With great travel benefits, 2x points on travel & dining and a 60,000 point sign up bonus worth up to $1,200 in value, the Chase Sapphire Preferred is a great card for those looking to get into the points and miles game. Here are the top 5 reasons it should be in your wallet, or read our definitive review for more details.
- Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 toward travel when you redeem through Chase Ultimate Rewards®
- Chase Sapphire Preferred named "Best Credit Card for Flexible Travel Redemption" - Kiplinger's Personal Finance, June 2018
- 2X points on travel and dining at restaurants worldwide & 1 point per dollar spent on all other purchases.
- No foreign transaction fees
- 1:1 point transfer to leading airline and hotel loyalty programs
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 60,000 points are worth $750 toward travel
- No blackout dates or travel restrictions - as long as there's a seat on the flight, you can book it through Chase Ultimate Rewards