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When the floodgates opened allowing US citizens to travel to Cuba, airlines were quick to jump at the opportunity — almost too quick. In fact, there’s too much capacity in the market. So, just a few months after service began, some airlines such as American and JetBlue cut back service to Cuba, and others such as Silver, Spirit and Frontier, have ended service altogether. Now, Southwest Airlines is the latest to feel the pressure from sagging demand.
The Dallas-based carrier announced today that it’s going to focus all of its Cuba flights on Havana (HAV). Following September 4, 2017, Southwest will end its routes to Varadero (VRA) and Santa Clara (SNU). However, it’ll retain its 2x daily nonstop service from Fort Lauderdale (FLL) to Havana (HAV) and daily nonstop service from Tampa (TPA) to HAV. In addition, it’s applied with the US Department of Transportation for a third daily nonstop between FLL and HAV.
It’ll be interesting to see how the Cuban travel situation continues to develop, especially given the Trump Administration’s recent announcement that it will restrict travel and business interactions with the country.
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