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Involuntary Denied Boardings Plummet After United Changes Policy

June 07, 2017
2 min read
United Airlines Overbooked Flight Incident
Involuntary Denied Boardings Plummet After United Changes Policy
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This morning United released its operational performance for May. While this report is typically a snooze-fest for travelers, two stats jumped out: Involuntary denied boardings have plummeted 79% and United's passenger count continues to grow.

First, about the drop in involuntary bookings, the president of United (Scott Kirby) notes:



We're seeing initial progress following our customer-focused policy changes, with involuntary denied boardings down 79 percent year-over-year in May. We will continue to build on this momentum as we head into the busy summer travel season.

United isn't releasing stats on the number of passengers still being denied boarding for either month. However, we know that United denied 3,765 passengers in all of 2016. A 79% overall drop would mean an average of just two passengers denied boarding per day, down from an average of about 10 a day in 2016.

And, by the "customer-focused policy changes," he's referencing the changes United made to its policies in late-April in the wake of the high-profile United 3411 incident. This includes increasing the amount of compensation offered to avoid involuntary denied boarding and committing to never remove passengers who have boarded an aircraft in an overbooking situation.

It seems — despite BumpGate, LeggingsGate, ScorpionGate, SundaeGate, TobaccoGate, RantGate and all of the promises on social media from those that say they'll never fly United again — United is still getting plenty of passengers to "Fly the Friendly Skies."

12.6 million passengers took to the skies on United in May — the first full month since the Dr. Dao incident. This compares with 12.1 million in April and 12.2 million in May 2016.

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With that said, United's planes have been a bit emptier. Only 81.6% of seats were filled with passengers in May 2017 vs. 82.5% in May 2016. So, how is United flying more passengers? Growth. United increased its number of seat-miles available by almost 4%, driven more by domestic growth (4.7%) than international growth (2.4%).

Featured image courtesy of Getty Images.

Have you sworn off United after the controversies?

Featured image by NurPhoto via Getty Images

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  • Packed with credits foodies will enjoy
  • Solid welcome bonus

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  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
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  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.