Will Emirates Charge Business Class Passengers For Its Onboard Shower?

Feb 19, 2017

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

The last few months have been somewhat turbulent for the previously soaring Dubai-based Emirates. In November the airline announced a 75% drop in net profit for the first half of its fiscal year, and the following month reports emerged that the carrier was reviewing the size and responsibilities of its workforce. Emirates has also made attempts to increase its revenue — it implemented fees for optional advanced seat selection in economy, and access to the Business and First Class Lounges in Dubai can now be purchased for $100-$200 by passengers in any cabin.

But it appears the airline isn’t done making changes. According to cabin crew website Paddle Your Own Kanoo, Emirates CEO Tim Clark informed the airline’s staff that multiple factors — including overcapacity, price wars and a strong US dollar — had damaged the carrier’s financial results and he was prepared to move aggressively to fix the airline’s issues. “Hyper-change is the only constant,” proclaimed the chief executive to his employees in his quarterly update.

So if Emirates wants to improve its finances, what can it do? Paddle Your Own Kanoo reports that options for enhancing the airline’s ancillary revenue stream are rumored to include charging for premium meals and beverages available to order, chauffeur car service for economy passengers in Dubai for a fee… and offering business class passengers the opportunity to pay for use of the A380’s onboard shower.

The Emirates onboard shower is a popular perk of the A380 first class cabin.

The Emirates A380 Shower Spa is one of the more famous features of the aircraft’s first class cabin and the shower lavatories already get a decent amount of usage during flights. While there’s no word yet on how much Emirates would consider charging for the service, adding business class passengers to the mix could theoretically create heavy demand for those facilities.

Business class on the Emirates A380 already gets stellar reviews — TPG Associate Editor Emily McNutt flew in the cabin from Dubai (DXB) to New York (JFK) just two months ago and reported that “from the seats to the service, the meal and the lounge at the rear of the aircraft, this experience was like none other I’ve had in the sky.” Extending a perk like shower access to business class passengers, even for an extra fee, might very well push more people toward purchasing business tickets instead of first.

So is this a good idea? Would you pay as a business class passenger to use the onboard shower? Or is it only worth it if it’s included in the ticket price?

H/T: Live from a Lounge via View From The Wing

Delta SkyMiles® Platinum American Express Card

Earn 90,000 bonus miles after you spend $3,000 in purchases within the first three months of card membership. Plus, earn a $200 statement credit after your first Delta purchase within the first three months. Offer ends 7/28/21.

With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.

Apply Now
More Things to Know
  • Limited Time Offer: Earn 90,000 Bonus Miles after spending $3,000 in purchases on your new Card in your first 3 months and a $200 statement credit after you make a Delta purchase with your new Card within your first 3 months. Offer expires 7/28/2021.
  • Limited Time Offer: Plus, get a 0% intro APR on purchases for 12 months from the date of account opening, then a variable 15.74%-24.74%. Offer expires 7/28/2021.
  • Accelerate your path to Medallion Status, with Status Boost®. Plus, in 2021 you can earn even more bonus Medallion® Qualification Miles (MQMs) to help you reach Medallion Status.
  • Earn 3X Miles on Delta purchases and purchases made directly with hotels.
  • Earn 2X Miles at restaurants worldwide, including takeout and delivery and at U.S. supermarkets.
  • Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. *Payment of the government imposed taxes and fees of no more than $75 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
  • Enjoy your first checked bag free on Delta flights.
  • Fee Credit for Global Entry or TSA Pre✓®.
  • Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
  • No Foreign Transaction Fees.
  • $250 Annual Fee.
  • Terms Apply.
  • See Rates & Fees
Intro APR on Purchases
0% on purchases for 12 months
Regular APR
15.74%-24.74% Variable
Annual Fee
$250
Balance Transfer Fee
N/A
Recommended Credit
Excellent/Good
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.