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Why Scientists Say Your Glass of Wine Tastes Different in the Air

Jan. 07, 2017
4 min read
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Why Scientists Say Your Glass of Wine Tastes Different in the Air
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If you're a frequent flyer and a self-professed sommelier, you may have questioned the taste of the house red the last time you flew across the Atlantic Ocean. Before you start questioning your own palate, though, rest assured that you're not totally crazy when it comes to how flyers taste and perceive wine in the air vs. on the ground. When it comes to flying, the human body goes through a lot to account for the changes we experience in the air — high altitude, low humidity and reduced air pressure are just some of the things to consider. But how do other external factors like noise and recirculated air change our perception of how wine tastes at 35,000 feet?

American Airlines is aiming to improve the overall customer experience with a few new wine-focused initiatives. “We are more focused on giving our passengers the adventure of seeing more wines more often," said Ken Chase, a wine consultant for American Airlines. "The wines we select are very versatile with many dishes. On some routes, we will have route-specific wines that will match with the traditional dishes of that country,” said Chase.

Having an understanding of the science behind flying and the human palate is also something Chase considers. “Hydration is the key to keeping your palate sharp. Usually the palate starts to lose its sharpness after about 2-3 hours at altitude,” said Chase. “Wines do not change at altitude… it is the human palate that perceives them to be different due to the re-cycling of the cabin air.”

Dr. Herbert Stone, Sensory Consultant and co-founder of the Sensory Division at the Institute of Food Technologists, is a frequent flyer and says contributing external factors like air pressure affect the body’s ability to enjoy wine. “Since the plane is pressured to about 5,000 feet, the air is very dry and the palate will be drier (compared to on the ground)," said Stone. “Our senses are not in the same condition on the ground. Our sensitivity is best when moist and with thinner and cooler air, the wine is more volatile, losing its aroma faster."

To help, Stone recommends drinking water before and after drinking wine on the plane. “At high altitudes, the body will absorb alcohol faster,” said Stone. "Alcohol exaggerates its effects on the body so (drinking water) is a way of diluting the effect of the alcohol.”

Unsurprisingly, it turns out science also plays a part in determining how food tastes in the air. According to Professor Charles Spence, award-winning author of The Perfect Meal and leading experimental psychologist at The University of Oxford, science also plays a role when it comes to enjoying food at 35,000 feet. When the flight attendant asks what you'll be having for dinner, Spence suggests choosing Umami-rich foods. “Umami is enhanced by loud background noise of engines,” said Spence, who has consulted and worked with molecular chefs like British celebrity chef Heston Blumenthal.

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And what about choosing salty pretzels over something a bit sweeter? “We know from available research that sweet and salty are suppressed,” said Spence, so sticking to Umami-rich food is your best bet when pairing a meal with wine. Professor Robin Dando, Assistant Professor at Cornell University's Department of Food Science, also agrees. “Dryness of the air, air pressure (changes) and even lower oxygen can have some effect,” said Dando. “Sweet taste was depressed and Umami ore intense, which would push your liking away from sweet and toward savory."

So what wine should you order if you don’t have an affinity for selecting the best one to match your in-flight meal? “Well, one might consider choosing high-altitude wine from Chile or Argentina, where the air pressure of the wine is not so different from the reduced cabin air pressure,” said Spence. And if you don’t want to get drunk too quickly, Spence recommends eliminating noise, which impairs your judgment on how much you’ve had.

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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
3XEarn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.