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United Unveils New Polaris International Business Class

June 02, 2016
6 min read
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United Unveils New Polaris International Business Class
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When United invited us to an event at Gotham Hall in New York City, we knew a big reveal was in store. After all, since CEO Oscar Munoz has taken charge, we've heard quite a bit about changes in the works, but we had yet to see any new hard products. Well, the carrier didn't disappoint; today Munoz and company pulled the curtains back on a new international business-class product called Polaris.

The new Polaris experience lay waiting behind this partition at Gotham Hall in New York.

The Polaris Seat

United's new business-class seat.

This new premium cabin will be first available on United's 777-300ERs starting in December, and it will subsequently roll out to the carrier's 787-10 and A350-1000 in 2018, as well as the upcoming Boeing 767-300 and 777-200 retrofits. The Polaris branding will apply to all of United's international business-class cabins — not just specific aircraft or routes — as well as the onboard food and drink experience and the ground experience courtesy of new lounges (more on those later).

The new seats will feature additional storage space, including this faux-marble surface on the interior of each pod.

Polaris does look like a significant step up from United's current international business-class cabin — especially that dreadful 2-4-2 on the 777-200! Seats will be in a 1-2-1 layout, and all of them will offer aisle access. Plus, they're designed as suite-like pods, offering more privacy and even featuring a "Do Not Disturb" sign that passengers can toggle on and off. The partition between the two middle seats can also be lowered, which is handy if you're traveling as a couple.

The new Polaris seats are designed with a restful sleep in mind.

In explaining the airline's approach to the new Polaris experience, Munoz said that United spent a good deal of time researching what business-class travelers want, and the carrier found that a good night's sleep was the top priority. To that end, Polaris cabins will feature lie-flat seats with "up to 6'6 of bed space." United worked with Saks Fifth Avenue to create custom bedding including duvets and both a large and small pillow. You'll also be able to request a mattress cushion and a gel-cooled pillow (the latter of which sounds intriguing).

The pajamas on Polaris.

Also on the "good night's sleep" front, United will be offering slippers and pajamas on Polaris flights longer than 12 hours. Anyone who's ever received sleepwear on an international carrier like Lufthansa or Thai Airways knows that this can definitely be a treat, and it looks like these will be light and comfortable.

White slippers for Polaris passengers.

The slippers are a nice addition on the comfort and sleep front, as well.

The updated seat controls are intuitive and easy to use.

TPG Associate Editor Emily McNutt and I tested out the seats and found them to be very comfortable. Having flown a 777-200 in the 2-4-2 configuration yesterday, I was impressed by how roomy they felt in comparison, especially in lie-flat mode. The seat control functions are also a new and welcome change with the seat. Instead of an outdated button to convert the seat to lie-flat position, there's a scroll that allows you to manually determine how reclined you want to sit.

Another view of the new Polaris seats.

Each Polaris seat will also feature a 16-inch display for enjoying the IFE, plus mood lighting and "one-touch lumbar support." Overall, the new cabin is decidedly more modern-looking than current United international business-class cabins, and the pod-style layout is reminiscent of Etihad's A380 and Garuda Indonesia's 777-300ER.

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The amenity kit on board for Polaris passengers.

The new amenity kits look to be equipped with all the essentials — dental kit, eyeshades and earplugs. Inside will also be Cowshed-branded products, which is a UK-based brand that features organic plant and oil-based ingredients, like a pillow mist and moisturizer.

While domestic business class will not fall under the new Polaris brand, passengers on p.s. transcontintental routes will enjoy Polaris perks including the new amenity kits, updated bedding and the revamped dining experience (but not the new lounge access) starting in the second quarter of 2017. The carrier will start by testing Polaris on domestic flights (to work out any service kinks), and will formally launch it on international routes to Asia and Europe around March 2017.

The New Onboard Experience

Along with new seats, United will bring a new dining experience to its international business class.

United's Polaris cabin will feature a new approach to food and drink as well. Some changes are small (you'll get a "gourmet chocolate" in addition to a pre-departure drink), while others — like the new menus — are more significant. The airline's working with The Trotter Project and a variety of acclaimed chefs to develop seasonal in-flight menus, and United's "master sommelier" is curating a new and improved wine selection. Passengers can even enjoy flights of wine, which fortunately means there will be more than just one red and one white option onboard.

Additionally, United will offer mid-flight snacks such as lobster mac and cheese on daytime flights longer than eight hours and all flights longer than 12 hours. (I actually tried this dish on a flight from Houston to Ixtapa several months ago and was impressed with the quality.)

The New Lounge Experience

The updated ground experience will include new Polaris lounges in nine cities.

To complement the upgraded international business-class experience on board, United will be opening nine new Polaris-branded lounges in the following locations: Chicago O'Hare, Hong Kong, Houston, London Heathrow, Los Angeles, Newark, San Francisco, Tokyo Narita and Washington Dulles. The first lounge will open in the airline's headquarters of Chicago (ORD) on December 1, 2016.

Polaris lounges will offer private daybeds and showers, plus hot meals served in a restaurant-style setting. In other words, expect a significant step up from the standard United Clubs. In some locations, United will be upgrading existing lounges, while in others the Polaris lounge will exist alongside an older United Club.

Pricing

A United rep confirmed that both out-of-pocket and award prices for Polaris seats won't be different than current business-class reservations. So luckily travelers won't have to pay a premium for the updated in-flight experience. A round-trip business-class Saver award from the US to Japan will cost you 130,000 miles, while a round-trip business-class Saver award from the US to Europe will cost you 115,000 miles.

Bottom Line

The Polaris cabin will be a big step up from United's current international business class.

Polaris is a significant revamp of United's business-class cabin, and this new product means a new ground experience and improved onboard food and drink as well. Based on our first look, it's safe to say that this is a welcome change for United flyers who book international premium-cabin travel going forward. You can bet that the TPG team will be testing this product out as soon as possible.

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  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.