Review: Food, Wine and Music at BottleRock Napa 2016 with SPG
Last weekend, TPG Points & Miles Editor Sarah Silbert attended the Starwood-sponsored BottleRock festival in Napa. Here's her report on the event's food, drink, music and more.
When it comes to Memorial Day weekend escapes, it's hard to beat Napa. Home to some of the best wine and restaurants in the country, not to mention some seriously scenic surroundings, this destination is a little more than an hour away from San Francisco Airport (SFO). Despite some traffic due to the holiday weekend, it was well worth the trip thanks to the BottleRock music festival, which TPG Editor-in-Chief Zach Honig and I attended as guests of Starwood, one of the festival sponsors.
Like our lucky giveaway winners, we enjoyed VIP access, which included a dedicated entrance; all-inclusive food and drinks at the SPG Amex lounge (accessible to Starwood Preferred Guest® Credit Card from American Express cardholders); access to celebrity chef meet-and-greets; premium restroom access (a huge perk) and more. Plus, in addition to the enormous selection of food and wine vendors at the festival, there was a very solid lineup of musical acts to enjoy — the first day included Lenny Kravitz and Stevie Wonder, while Florence and the Machine and the Red Hot Chili Peppers were slated for the second and third day.
Paying out of pocket for the VIP Plus package, which includes access to the more exclusive SkyDeck in addition to other premium viewing areas, would set you back $1,100 per person for a three-day pass. Starwood also auctioned off VIP packages through its SPG Moments program — a potentially good use of Starpoints, if you're able to grab a package before they sell out. Be sure to keep an eye on SPG Moments early next year, just in case these packages pop up again.
The SkyDeck and Starwood Lounge

We arrived early — a little after noon — on the first day of the festival, and though it wasn't too crowded then, it quickly became clear that the SkyDeck was the place to be to escape the midday sun and even grab a seat. The festival planners didn't seem prepared for the number of guests in this area, since latecomers weren't able to find any seating, and any time Zach or I got up for even a moment several people came up to ask if they could take our seats. If you're planning to attend in 2017 and spring for a VIP Plus pass, my advice is to come early and make sure one person in your party is always at your seats, since these are clearly a hot commodity.
The SkyDeck wasn't completely covered; it had a partial awning that blocks out most of the sun, but you'll still want to bring sunblock and try to claim a place in the shade. There weren't any fans either, so it did get quite balmy.

Starwood also had a Card Member-only lounge on the second floor of the SkyDeck, where we enjoyed some very refreshing lavender-infused cocktails and a variety of dishes throughout the day. Lounge access was limited to holders of the Starwood Preferred Guest® Credit Card from American Express — anyone with an SPG package ended up with a purple wristband, which guaranteed access, while other attendees could step inside by flashing their credit card.

The Food
There were plenty of food options open to all festival goers, but VIP Plus attendees had access to an additional selection. The SPG Amex members-only lounge served a variety of dishes throughout the day, including plenty of seafood plates and some smaller snacks.

On the day we attended, food was provided by local (and very highly rated) restaurant La Toque. Items included soft-shell crab sandwiches and ahi tuna — everything was fantastic and fresh.

La Toque served many different dishes throughout the day, with new items arriving every 1-2 hours. Options ranged from tenderloin carpaccio to asparagus soup, so there was definitely something for everybody.

There was also an enormous selection of local food vendors, serving everything from pizza to burgers to noodles. After seeing other attendees with an especially delicious-looking pizza, we decided to try that for lunch. It was as tasty as expected, but at about $20 for a personal-sized pie, it was definitely on the expensive side.
The Drinks

All guests with access to the SkyDeck got complimentary unlimited alcoholic beverages, and while these didn't include the best wines from local vineyards, the chilled Sauvignon Blanc (and maybe a Coors Light or two) did the trick.

That said, those in search of something more specific had plenty to choose from: There were plenty of local wineries on hand, including Clos du Val, Cakebread, Francis Ford Copolla Winery, JaM Cellars and Schramsberg Vineyards. Beer from companies like San Francisco-based Anchor Brewing Company was available as well. Since we spent the previous day sipping sparkling wine and Pinot Noir at Domaine Carneros, we didn't indulge in any of these options, though the selection looked great.
The Music
The selection of food and wine at the festival are reasons to attend in and of themselves, but all-day music rounds out the experience — and the acts didn't disappoint. Earlier in the day, artists including The Deadlies and The Score played, and by the time the sun started to set Lenny Kravitz took the stage. It was hard to get an unobstructed view of the stage from the SkyDeck, but there were plenty of screens that let us catch the action, and the sound quality was great.

When Stevie Wonder took the stage around 8:30pm to close out the night, the crowd went wild. It was definitely a treat to see such a legend in person, and he played all the classics like "Signed, Sealed, Delivered (I'm Yours)," "Sir Duke" and "Superstition."
Other Activities

In addition to the extensive selection of food, wine and music, BottleRock included some fun activities like a silent disco, where attendees could borrow a pair of headphones and enjoy a free dance party (minus the noise for other festival-goers). There was also a kids' area with arts and crafts — a nice amenity for the many parents who brought their children.

In addition to the main stage where the biggest acts played (and near where the SkyDeck was located), there were some smaller stages featuring additional musicians and DJs with fun dance sets at night. Plus, there was a culinary stage, where chefs such as Gordan Ramsay and Masaharu Morimoto did cooking demos. Sadly we didn't catch any of these (since that would have meant giving up our comfy SkyDeck seats), but it's awesome that the festival had so many things going on at any given time.
Bottom Line

If you're at all interested in food or wine, Napa's a must-visit. The BottleRock festival does a great job of presenting this destination's gourmet goods, and a great lineup of performers keeps the crowds happy all day long. While a VIP Plus package isn't cheap, the ability to grab a seat and stay (mostly) out of the sun could make it worth it — and you can save significantly on food and drinks if you don't need fancy pours from the wineries with booths on the festival grounds.

Ultimately, we had a great time at the festival, and having access to the SPG Amex lounge made the experience even better. Attendees who booked through Starwood also walked away with a goodie bag at the end of each day, including a water bottle, a blanket (it gets chilly at night) and a wine bottle holder. BottleRock is only in its third year, but I could easily see making this a personal Memorial Day tradition.
[card card-name='Starwood Preferred Guest® Credit Card from American Express' card-id='22034416' type='javascript' bullet-id='1']
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Rewards
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
| 2X | Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Intro offer
Annual Fee
Recommended Credit
Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.
Rewards Rate
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
| 2X | Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Intro Offer
You may be eligible for as high as 100,000 Membership Rewards® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.As High As 100,000 points. Find Out Your Offer.Annual Fee
$325Recommended Credit
Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.Excellent to Good
Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.

