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Hyatt Launches The Unbound Collection of Hotels

March 02, 2016
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4 min read
hyatt driskill austin hotel featured
Hyatt Launches The Unbound Collection of Hotels
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Starwood has Tribute Portfolio, and now Hyatt has The Unbound Collection — a brand consisting of new and existing upscale hotels around around the world. The idea is similar to the Tribute Portfolio in that properties will maintain their individual name and character, with Hyatt providing management, marketing and loyalty program support (which it does with the four hotels that have already been announced).

The Hotel du Louvre in Paris.

Current Unbound Collection properties include:

  • The Driskill Hotel in Austin, Texas (Rates start at $249 or 20,000 points)
  • Hôtel du Louvre in Paris, France (Rates start at €239 or 20,000 points)
  • Carmelo Resort & Spa in Carmelo, Uruguay (Rates start at $260 — not currently bookable with points)
  • Coco Palms Resort in Kauai, Hawaii (Available beginning spring 2018)

All of the properties above are already part of Hyatt's portfolio, so they're simply being moved to the new brand as part of this announcement. The first three can be booked now — Coco Palms is undergoing a renovation and won't open until spring 2018 at the earliest.

Hyatt's CEO introduced the new brand.

Hyatt's CEO Mark Hoplamazian introduced the new brand in a YouTube video this morning. I'll transcribe the fairly dull video here so you don't have to watch it yourself (adding in some bolding to highlight the interesting bits), but here's the link just in case you want to see it.



Hi, I’m Mark Hoplamazian, President and CEO of Hyatt. Today I’m excited to share a new addition to our portfolio of brands — the Unbound Collection by Hyatt. It’s a collection of stays, not just hotels. It’s about the experience of travel, and it will include new and existing upper-upscale and luxury properties that will provide guests and owners with the freedom to be themselves. And we’re taking a new approach to the collection hotel category. Here’s what I mean — today’s travelers are craving authentic adventures beyond just having a quality product. The Unbound Collection by Hyatt gives us a new way to grow our offerings beyond traditional hotel stays in destinations that we know our guests love. Properties you’ll find in the collection could be historic gems or contemporary trendsetters, but each will offer access to bold new adventures and a pathway to truly one-of-a-kind experiences that tap into a rich social currency. Each location will maintain the distinct character and name, but will also gain powerful affiliation with our trusted master brand, robust operational and marketing resources and of course our award-winning customer loyalty program. Take, for instance, the Driskill in Austin, which is a part of this new brand. The Driskill was built way back in 1886, so the historic hotel holds 130 years of interesting stories, not to mention multiple reports of a ghost. And it’s those colorful stories that we are encouraging our guests to explore and share on their visits. So I hope to see you on your way to new adventures soon, and I can’t wait to hear your stories.
The Unbound Collection logo.

Because the four current properties have been part of the Hyatt chain for some time, this announcement doesn't really affect consumers right now. However, The Unbound Collection will enable Hyatt to add more unique hotels around the world, and because properties won't necessarily require a rebranding or renovation before joining, the brand makes Hyatt management an easier sell for hotel owners that wouldn't otherwise be interested in joining a large global chain.

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at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants

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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.

  • Annual Fee

    $325

  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.