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Alaska Increases Emirates Award Redemptions By Up To 100% Overnight!

March 31, 2016
4 min read
jen emirates a380 featured
Alaska Increases Emirates Award Redemptions By Up To 100% Overnight!
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Yesterday, Alaska began allowing redemptions on Hainan Airlines, adding yet another option for award flights to Asia. At the same time, however, it seems that the Mileage Plan team was planning a massive partner devaluation — that devastating change kicked in overnight.

Until today, one of the best uses of Alaska miles was to redeem for first class on Emirates. For as few as 90,000 miles each way, you could score two flights on an A380, with caviar, high-end Champagne and TWO in-flight showers. It was unreal, and such a great deal that we often recommended that readers purchase miles to experience Emirates first at a fraction of the cost.

"I redeemed just 90,000 miles for this incredible first-class suite." "Ohhhhh ... I better make a note of that."

Well, the "glory days" have now come to an end — as of today, Alaska Mileage Plan redemptions for Emirates have skyrocketed, with first-class award increases jumping as high as 100%. WITH ABSOLUTELY NO NOTICE AT ALL. That's right — these changes are already live (for flights departing today), so there's no opportunity to burn miles before the devaluation. In some ways, Alaska's change makes AA's devaluation look manageable.

Business-class award rates have jumped significantly as well, but Emirates' business class product (even on the A380) isn't out-of-this-world amazing, though the airline's first class is certainly worth a try.

The Emirates Devaluation

How bad are we talking? Check out the new first-class chart, compared to the chart you could book under just yesterday:

North America To:Old One-Way AwardNew One-Way Award% Increase
Middle East/India
90,000
150,000
67%
Europe
100,000
180,000
80%
Asia
100,000
180,000
80%
Africa
100,000
200,000
100%

The biggest shocker has to be Emirates fifth-freedom flight from New York to Milan. That roughly seven-hour hop across the Atlantic will now set you back a whopping 180,000 miles. That's 360,000 miles round-trip. OUTRAGEOUS!

Emirates first class to Europe will now require 180,000 Alaska miles each way.

Flights to Dubai and other destinations in the Middle East or India will now run you 150,000 miles each way, flights to Asia are now 180,000 miles each way and flights to Africa are a whopping 200,000 miles each way. And, again, these rates apply to any flights you book beginning today.

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Alternatives for Emirates First Class

Fortunately, Alaska Mileage Plan wasn't your only option for redeeming miles for Emirates first class. While they usually weren't a top pick before, Qantas and JAL are also worth considering, since in many cases you'll now need far fewer miles to redeem from those programs than you will when redeeming from Alaska.

For example, with Qantas' distance-based chart, you'll redeem the same 180,000 miles for a flight between New York and Milan, but in the case of Qantas, that's round-trip — yes, you can book a round-trip award via Qantas at the same rate Alaska charges for a one-way. The catch is that the Qantas redemption comes along with nearly $1,100 in taxes, fees and fuel surcharges, compared to less than $100 with Alaska. You can transfer points from Citi ThankYou to Qantas at a 1:1 ratio, and you can earn those points easily with cards like Citi Prestige and Citi Premier® Card.

JAL's distance-based award chart.

Meanwhile, if you're redeeming from JAL, a round-trip first-class award between New York and Milan will run you just 100,000 miles round-trip. And if you're continuing on to Dubai (either nonstop or with a stop in Milan), you'll redeem 135,000 miles for the round-trip flight. You won't pay fuel surcharges either, as long as you're departing from the US. You can covert 20,000 points from Starwood Preferred Guest to 25,000 JAL miles.

As for what you should do with those Alaska miles you've been saving up for Emirates? Well, the airline's TSA PreCheck redemptions are looking a bit more appealing since yesterday...

H/T: View from the Wing

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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.