Uber's chief economic officer Keith Chen revealed to NPR's Shankar Vedantam of the Hidden Brain podcast that its research shows people are more likely to accept surge pricing if their phone is low on battery. It's likely that Uber receives this information when the app enters reserve power mode on a user's phone. Uber maintains that it will not use this data to impose surge pricing on its customers, however, the company has misused consumer data in the past and people remain skeptical as to whether the rideshare company will honor this promise to its customers.
Has Uber's data collection gone too far?
H/T: View from the Wing
