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Swiss unveils full details of brand-new premium economy product

June 28, 2021
4 min read
Swiss unveils full details of brand-new premium economy product
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Swiss has revealed the full details of its highly anticipated premium economy product.

In addition to the airline's existing economy, business and first-class cabins found on Swiss' flagship Boeing 7777-300ER aircraft, all 12 of these 777s will now be fitted with 24 premium economy seats from seat manufacturer ZIM. The premium economy product will be available on select route as of 2022.

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Swiss Premium Economy. (Photo courtesy of SWISS)

Arranged in a 2-4-2 configuration, the new premium economy product will feature:

  • Two 23 kg checked bags;
  • Priority boarding;
  • Discounted rates for purchased lounge access at Swiss business-class lounges in Zurich (ZHR) and Geneva (GVA);
  • 39 inches of legroom, compared with 31 inches in economy;
  • Between 18 and 19 inches of seat width, compared with 17 inches in economy;
  • Fold-out leg rest;
  • A fixed backshell seat design, meaning the seat in front cannot recline into the personal space of the seat behind it;
  • 15.6" inflight entertainment screens;
  • Personal reading lamps;
  • USD charging at every seat;
  • High-quality noise-canceling headphones;
  • Amenity kits with sustainable materials;
  • Non-alcoholic welcome drinks; and
  • A choice of three hot entrees on china tableware, including a vegetarian option from Hiltl, the "world's oldest vegetarian restaurant."
Swiss Premium Economy. (Photo courtesy of SWISS)

“We are delighted that, in introducing our new Premium Economy Class, we are meeting our customers’ growing demand for more privacy, more comfort and more individuality,” said Swiss CEO Dieter Vranckx. “And by introducing our new class of travel, we are also further strengthening our premium positioning in the growing leisure travel segment.”

Swiss is owned by the Lufthansa Group and is the last full-service airline in the group to receive premium economy — Lufthansa, Austrian and Brussels Airlines have all operated this class of service for several years.

From the photos supplied by Swiss, it appears the airline has taken an unusual choice to install the seats in the economy cabin. Most other airlines that operate premium economy have fitted their seats as a separate cabin for a different, more premium experience.

Related: The top 5 premium-economy cabins in the sky today

Swiss Premium Economy. (Photo courtesy of SWISS)

Also, some airlines like Air France, Cathay Pacific and China Southern that have previously chosen fixed backshell seat designs in premium economy have been met with complaints from passengers as a result of the awkward recline, where the seats slide down towards the seat in front of it, rather than reclining into the unused area behind.

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Swiss Premium Economy. (Photo courtesy of SWISS)

The seats will be retrofitted in each Boeing 777-300ER aircraft from late 2021, and is bookable now for travel from 28 June to destinations including Los Angeles (LAX), San Francisco (SFO), Miami (MIA), Hong Kong (HKG) and more from the airline's dual hubs in Zurich and Geneva. Swiss says premium economy pricing will be around CHF 250 - 350 ($270-$380) more than economy, each way

Due to the continued COVID-19 disruption and challenges to the global travel industry, these routes and dates are subject to change.

Where economy passengers are booked on an aircraft fitted with premium economy seating before the official June 2022 launch date, they may choose to select a premium economy seat for a small fee, though will receive economy service.

Featured image by Swiss Premium Economy. Photo courtesy of SWISS
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
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10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
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Why We Chose It

The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

Pros

  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,400+ lounges, including Capital One Lounges and our Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023