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London’s finest hotels team up to encourage summer bookings with discounts and exclusive perks

April 13, 2021
5 min read
London’s finest hotels team up to encourage summer bookings with discounts and exclusive perks
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There’s a new promotion that’s aiming to see a boom in hotel bookings in post-lockdown London. This week, Hotel Week London launched its first initiative to get would-be holidaymakers and staycationers to book stays in some of the capital’s best hotels this summer.

To entice travelers to book through the initiative, Hotel Week London has teamed with 35 of London’s best hotels to offer exclusive savings, perks when booking and credits to use during their stay. The official “week” runs from 28 May to 6 June 2020, though some hotels are offering their promotions for longer than that period.

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Among the list of participating hotels in Hotel Week London are the Four Seasons London Hotel at Park Lane, The Lanesborough, Rosewood London, The Savoy, The Standard, The Biltmore Mayfair, Dukes London, the Conrad London St. James and more.

Related: 17 best hotels in London for every type of traveler

With the initiative, each of the participating hotels offers new bookings an incentive for doing so. For example, the Four Seasons London Hotel at Park Lane is offering those who book as part of Hotel Week London free daily breakfast for two, one seasonal welcome drink per person per stay, parking for one car during the stay and early check-in and lake checkout. For this property, the perks are available for stays from May 28 to the end of June 2021.

(Photo courtesy of the Four Seasons Hotel London at Park Lane)

For a sample one-night stay in June, the “Rediscover London” package, which comes with the Hotel Week London benefits is about £55 ($76) more expensive than the lowest room rate, costing £700 for one night. However, if you take into account the cost of breakfast at £38 ($52) apiece — £76 ($104) for two — the free drink for both travelers, which may cost about £20 ($27), and the check-in and checkout perks, you easily make up the difference in price.

(Image courtesy of the Four Seasons)

Meanwhile, The Dorchester is promising to transport guests from a London train station to the hotel in style. For stays from May 17 to the end of June, the Hotel Week London rate will mean you get picked up in a personal vintage car from any London train station. You’ll also get a specially chosen bottle of wine in The Grill when having dinner. A sample one-night stay in May costs £595 ($818).

(Photo courtesy of The Dorchester)

The Lanesborough, meanwhile, is offering guests a guaranteed upgrade at the time of booking, English breakfast for two, welcome amenities on arrival, Champagne and chocolates and a Regency Tour of the hotel. Additionally, guests booking as part of Hotel Week London will receive either a three-course Michelin-starred dinner in the on-site restaurant Celeste or a 60-minute massage. Rates as part of the package start at £705 ($969) for stays from May 28 to the end of June.

Related: The ultimate beginner’s guide to London

(Photo courtesy of The Lanesborough)

At the lower end of the nightly rate spectrum is The Standard. Starting from £199 ($273) per night for stays from May 28 to the end of June, a one-night stay will get you a bottle of bubbles on arrival as well as a £30 ($41) credit to spend at the hotel’s rooftop bar or Double Standard bar and restaurant.

(Photo courtesy of The Standard)

Some of the benefits are similar to those that you might get with a booking service such as American Express Fine Hotels & Resorts program. With that, you’ll get a room upgrade when available, daily breakfast for two people, guaranteed late checkout and a unique property amenity. Depending on the property, the FHR benefits may be better than those offered by Hotel Week London. However, with other properties, the Hotel Week London benefits will outweigh those offered by FHR. Ultimately, it’ll be worth checking to compare.

It’s worth noting that for some of the Hotel Week London packages, you have to book directly through the initiative’s website in order to lock in the discount and package. However, for others, you can book directly through the hotel or by calling and quoting “Hotel Week London.”

By launching the campaign now, Hotel Week London is looking to capitalize on Britons who are looking to stay closer to home this summer. According to the latest guidance from Prime Minister Boris Johnson in the roadmap out of lockdown, hotels and B&Bs in England can reopen from May 17 at the earliest, though that date may be pushed back. Additionally, if that date holds, international travel will be permitted to return.

If that's the case, Americans could be permitted to enter the U.K. If the United States is classified as a green country in the U.K.'s traffic light system, travelers entering England would be able to skip quarantine but would need a pre-departure COVID-19 test as well as a post-arrival PCR test.

Featured image by (Photo courtesy of The Dorchester)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
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6X6x points at hotels participating in the Marriott Bonvoy® program.
4X4x points for purchases made at restaurants worldwide, at U.S. gas stations, on wireless telephone services purchased directly from U.S. service providers and on U.S. purchases for shipping.
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  • Intro Offer
    Limited Time Offer: Earn 100,000 Bonus Marriott Bonvoy Points after spending $4,000 in purchases on your new Card in your first 3 months of Card Membership. Offer expires 11/2/22.

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  • Annual Fee

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    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Excellent/Good

Why We Chose It

The Marriott Bonvoy Business Amex is a stacked card with a rewards rate that will help you earn bonus points on everyday and business-related purchases. You'll earn 15 elite night credits each calendar year, and receive automatic Gold elite status. Finally, the free night award certificate with a redemption level of 35,000 points or less can get you hundreds of dollars in potential value each year.

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  • 4x points at restaurants worldwide, U.S. gas stations, wireless telephone services purchased directly from U.S. service providers and U.S. shipping
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  • Earn a free-night award each card renewal month (up to 35,000 points)
  • Receive 15 elite night credits to jump-start status
  • Transfer Marriott points to 40+ airlines

Cons

  • Airline points transfer ratios are poor
  • Must spend $60,000 in a year for second free-night award
  • Limited Time Offer: Earn 100,000 Bonus Marriott Bonvoy Points after spending $4,000 in purchases on your new Card in your first 3 months of Card Membership. Offer expires 11/2/22.
  • 6x points at hotels participating in the Marriott Bonvoy® program.
  • 4x points for purchases made at restaurants worldwide, at U.S. gas stations, on wireless telephone services purchased directly from U.S. service providers and on U.S. purchases for shipping.
  • 2x points on all other eligible purchases.
  • Receive a 7% discount off standard rates for reservations of standard guest rooms at hotels that participate in the Marriott Bonvoy program when you book directly. Terms and Conditions Apply.
  • Receive 1 Free Night Award every year after your Card renewal month. Plus, earn an additional Free Night Award after you spend $60K in purchases on your Card in a calendar year. Awards can be used for one night (redemption level at or under 35,000 Marriott Bonvoy® points) at hotels participating in Marriott Bonvoy®. Certain hotels have resort fees.
  • Enjoy Complimentary Marriott Bonvoy Gold Elite Status with your Card.
  • Terms apply.
  • See Rates & Fees