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How Disney renovated more than 22,000 hotel rooms in 5 years
Cameron Sperance is the former senior hotels reporter at TPG. His expertise includes branding, travel data, destinations and loyalty programs.
July 27, 2023 • 13 min read
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Quick summary
Walt Disney World has renovated over 22,000 hotel rooms in five years, balancing nostalgia with modern updates across its resorts.
Recent and ongoing renovations at properties like the Grand Floridian, BoardWalk Inn and Caribbean Beach Resort showcase subtle Disney storytelling within refreshed, functional spaces.
Design teams prioritize guest experience, using thoughtful layouts and amenities tailored for families, while maintaining each resort's unique heritage.
Disney's centralized ownership allows for efficient, large-scale renovations compared to traditional hotel chains, with minimal guest disruption during construction.
What to consider
Renovations are staged to avoid closing hotels entirely, with construction typically occurring away from occupied guest rooms.
Room rates vary widely across Disney resorts, with options available for different budgets and preferences.
Subtle Disney-themed decor is integrated throughout, appealing to both fans seeking overt character touches and those preferring understated design.
What you'll miss from the article
A detailed look at how Disney Imagineers blend storytelling, guest needs and operational efficiency in large-scale hotel renovations.
Generated by AI with support from our editorial team.
Renovating a hotel, or even an entire portfolio of hotels, can be a relatively straightforward project from conception to completion.
But revamping hotels with such emotional attachment to childhood as those at Walt Disney World in Orlando can feel more like walking an extraordinarily high tightrope. Blindfolded.
“Our story is so important to us that you want to blend what appeals to people but not lose sight of the heritage and the story,” Jill Sypko, director of hotels and resort strategy at Walt Disney World, told TPG this month during a tour of renovations underway at Disney’s Grand Floridian Resort & Spa. “I wouldn't say we've ever looked at something and said, ‘OK, let's get wild,’ because we're always going to stay true to the story and the heritage and the memories.”
In short: Don’t expect Disney-themed decor to be fully sidelined anytime soon in favor of minimalist design and infinity pools overlooking Cinderella Castle.
CAMERON SPERANCE/THE POINTS GUY
The Disney design team — better known in-house as “Imagineers” — recognizes any tweak, big or small, to a hotel requires maintaining the grip on memories and nostalgia while modernizing.
“We do have to strike that balance of storytelling [and] wanting to make that investment to refresh it, [stay relevant] and all those things,” Sypko said. “That balance can sometimes be tricky.”
The Disney development team renovated more than 22,000 resort rooms in the last five years, including at Disney’s BoardWalk Inn and Disney’s Caribbean Beach Resort, in addition to the renovations currently underway at the Grand Floridian. There’s also an expansion underway at Disney’s Polynesian Village Resort next door to the Grand Floridian.
The storytelling was evident in both my one-night stay at the Grand Floridian and a tour of the BoardWalk Inn and Caribbean Beach Resort.
The Grand Floridian’s guest rooms and public spaces have subtle nods to “Mary Poppins” and “Beauty and the Beast” while the BoardWalk Inn feels like strolling the Atlantic City of yesteryear. Caribbean Beach includes a “Little Mermaid” design scheme in some of its newly revamped guest rooms.
“We really want our guests and families to come here and immerse themselves: Live your magic, have your experience, forget about the things in your daily life or in the world that may not be as nice as what we provide you here,” Sypko said. “How we not only design spaces, but the storytelling within it, is really important to us.”
CAMERON SPERANCE/THE POINTS GUY
Developing Disney
Full disclosure: The last time I was at Disney World, I was a 3-year-old making my way around the theme park by way of my mom pushing a stroller. I was curious to see the renovations and expansion underway, given the efficiency Disney gets to operate with as a singular operator of the parks relative to a hotel conglomerate like Marriott or Hilton overhauling a brand.
While it’s not an apples-to-apples comparison, let’s revisit Disney’s development track record:
Renovating more than 22,000 hotel rooms in five years is an impressive feat by commercial real estate standards. By comparison, Marriott’s Sheraton overhaul was first announced in 2018, and industry analysts have critiqued the rebrand for moving at a slow pace.
Of course, Marriott must deal with individual owners across the entire Sheraton ecosystem working on different renovation schedules, while Disney gets to call the shots more at its own resorts, so to speak.
So when do Disney Imagineers and developers start thinking about the next renovation cycle or expansion?
“I live and breathe our five-year plan daily, but I would say I'm closer to probably 10 years out right now,” Sypko said.
Financial models obviously dictate the development process, but so do other factors like guest feedback, film schedules and other potential tie-ins coming from other aspects of Disney. There’s also the need to meet demand.
While there has been debate over whether demand for Disney vacations somehow fell off a cliff in recent months, that wasn’t evident during my tour. For an extraordinarily humid day in Orlando, there were still plenty of crowds waiting to get on the monorail to various parts of Walt Disney World — crowds TPG’s Tarah Chieffi also experienced in a separate visit.
The hotel refreshes and additions also come as Magic Kingdom was again recognized as the most-visited theme park in the world, according to the Themed Entertainment Association.
CAMERON SPERANCE/THE POINTS GUY
So, how do you renovate such a vast number of hotel rooms at one of the world’s most-visited attractions without raining down on anyone’s childhood memories?
“I’ve been with the company almost 29 years, and I've been doing development for 18 of those of those 29,” Sypko said. “So when you think about that, I think it's experience. It's volume.”
That kind of experience with both Disney and the overall development process extends throughout the company and those tasked with overseeing a new hotel project or renovation, she added. While the company is pretty experienced in knowing precise time frames to keep projects on schedule, there are times when teams are pulled off one project to assist in keeping another on schedule.
Virtual room modeling also helped streamline the design and construction process by enabling team members across various Disney offices to test out different ideas before settling on the final product. There’s also the added benefit of Disney being an extraordinarily large single-site customer.
“Because we have such rich partnerships, we’ve been doing pretty well. Do we have schedule delays every once in a while? Absolutely,” Sypko said. “Scheduling is where I spend a lot of time, and we're very methodical.”
Once construction is completed, the methodical scheduling includes training cast members, preparing test meals at all the food and beverage outlets and providing notes to improve ahead of opening day. Once those points are perfected, it’s time to bring guests into the new or renovated resort.
“The journey takes you not just through construction, but how do we — myself and my team, because it's a village — turn it back over to the operator, so they can be as successful as possible to make the perfect guest experiences?” Sypko said.
CAMERON SPERANCE/THE POINTS GUY
The Disney details
While I’m not as well versed in Disney as some of my colleagues, I certainly know a thing or two about hotels.
I was immediately struck by the smart layouts of the guest rooms. While I hadn’t heard of the term “Imagineer” the night of my arrival, it was evident some entity clearly put a lot of thought into how guests interact with their room or suite during a stay at Disney.
My room at the Grand Floridian featured a pullout sofa bed that could sleep two, and a king-size bed that was elevated higher than what you’d normally find at a hotel — providing ample room to stow luggage under the bed and out of the way during a stay.
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Some might question why the hair dryer, stowed in a tasteful white box on the workstation, wasn’t in the bathroom: That’s all about freeing up space in the bathroom and vanity area while a family gets ready. Even the amenities and provided toiletries were thoughtful: A tube of after-sun aloe is much needed after a day at the pool or theme park, but it probably isn’t top of mind when packing for a trip.
Renovations are still underway at the Grand Floridian, and the Disney team declined to provide a specific timeline on when the entire hotel — which first opened in 1988 — would be complete. But it is evident this isn’t too much of a deterrent to guests: The hotel was bustling during my stay, and guests even appeared enthralled by the construction, which largely takes place during the day.
Disney does not shut down any hotel entirely during a renovation, Sypko said. (For those wondering, ongoing renovations at the Grand Floridian didn't disturb any sleep, as they're taking place away from guest rooms that are open for business).
There was a well-planned layout similar to rooms at the BoardWalk Inn, and that nod to heritage while balancing a refresh was evident: The headboards might seem like a classic piece of furniture but clearly are a modern build with built-in reading lights.
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Over at the Caribbean Beach Resort, you’ll find equally planned-out layouts in the recently renovated “Little Mermaid” rooms, where you can comfortably fit a family of five thanks to an extra pullout bed on top of the wall bed for two that tucks away during the day behind the couch.
While the Caribbean Beach Resort is a more affordably priced "Moderate" offering compared to the "Deluxe" Grand Floridian and BoardWalk Inn, its finishes and design didn’t seem any less thought-out for a family looking for room to spread out during a stay at Disney. There’ are still ample storage and seating areas to get some personal space to relax or prep for a day at the parks.
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Disney's Caribbean Beach renovated room. CAMERON SPERANCE/THE POINTS GUY
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Disney’s Imagineers and overall design and development team work to make sure there’s something for everyone’s taste, budget and accessibility across the more than 25 Disney Resort hotels at Walt Disney World.
Rooms at Disney’s Caribbean Beach Resort in late August start at $322 per night, while those at the BoardWalk Inn go for $554 per night. Rates at the Grand Floridian start at $743 per night. Keep in mind: There are more-affordable options like Disney’s All-Star Movies Resort, where rates start at $168 per night.
There was a luxury to going blind into this Walt Disney World resort tour, as I didn’t know what to expect from a hotel design and development perspective. It appears to be a bit of a choose-your-own-adventure kind of place.
If you want to see Mickey Mouse or his cartoon friends every few feet, that’s possible. (The word is that Disney's Art of Animation would be the best resort for overt, bright cartoon character decor.) If you’re looking for something a little more subtle, that’s also available to you — and generally, that's how many of these renovations are playing out (also evident through Disney’s “Hidden Mickey” images throughout the theme park and resorts).
The resorts still tell a story even with the more restrained decor in some places, but perhaps even more so, they set the stage for guests' experiences and stories to shine through with more subtle storytelling touches.
SUMMER HULL/THE POINTS GUY
At BoardWalk Inn, it appears in the silhouettes of treasured Disney characters stamped on hallway light fixtures. Over at the Grand Floridian, vestiges of the characters of “Beauty and the Beast” manifest in the decor: Why, yes, that floral arrangement in the ultraluxe Victoria & Albert’sdoes resemble Lumiere and, yes, that clock on the bookcase does bear a striking resemblance to Cogsworth.
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Also, don’t miss out on the enchanted rose greeting guests walking in for a mocktail or cocktail at the Enchanted Rose bar overlooking the lobby at the Grand Floridian.
SUMMER HULL/THE POINTS GUY
The level of detail throughout each of these properties across a variety of price points is a development and design marvel, especially at a time when so many hotel brands are beginning to look eerily similar after they undergo a face-lift.
It’s fun to find the subtle touches, and once you spot them, they will almost certainly tug at your inner child’s heartstrings, whether you’re a Disney die-hard or a novice just getting to experience the Most Magical Place on Earth for the first time.
By commenting, you agree to our Community Guidelines to help create a positive space for conversation. The responses below are not provided or commissioned by the bank advertiser, our partners, or The Points Guy (“TPG”). They have not been reviewed, approved, or otherwise endorsed by any of these parties. All responses are submitted by individual contributors, and neither the bank advertiser, our partners, nor TPG are responsible for ensuring that all posts and/or questions are answered.
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Some may have trouble using Uber and other dining credits
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Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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Pay It® lets you tap in the American Express® App to quickly pay for small purchase amounts throughout the month and still earn rewards the way you usually do. Plan It® gives you the option to split up big purchases into equal monthly payments with a fixed fee. You’ll know upfront exactly how much you’ll pay.
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Book two nights or more with The Hotel Collection through AmexTravel.com or the Amex Travel App™ and receive a $100* credit towards eligible charges at over 1,400 upscale hotels worldwide. *Eligible charges vary by property.
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Whenever you need us, we're here. Our Member Services team will ensure you are taken care of. From lost Card replacement to statement questions, we are available to help 24/7.
Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4X
Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
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Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App™.
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Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App™, or purchased directly from airlines.
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Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App™ and cruises booked and paid through AmexTravel.com.
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Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
Intro offer
As High As 100,000 points. Find Out Your Offer.
Pros + cons
Pros
Valuable dining and food-related credits
Flexible rewards with airline and hotel transfer partners
Multiple travel and purchase protections
No foreign transaction fees
Access to Amex Offers for additional savings (enrollment required)
Cons
Not as useful for those living outside the U.S.
Some may have trouble using Uber and other dining credits
More details
You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $8,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App™.
Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App™, or purchased directly from airlines.
Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App™ and cruises booked and paid through AmexTravel.com.
Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
Pay It® lets you tap in the American Express® App to quickly pay for small purchase amounts throughout the month and still earn rewards the way you usually do. Plan It® gives you the option to split up big purchases into equal monthly payments with a fixed fee. You’ll know upfront exactly how much you’ll pay.
$120 Dining Credit: Earn up to a total of $10 in statement credits monthly when you pay with the Gold Card at Grubhub (including Seamless), Buffalo Wild Wings, Five Guys, The Cheesecake Factory, and Wonder. This can be an annual savings of up to $120. Enrollment required.
$100 Resy Credit: Get up to $100 in statement credits each calendar year at over 10,000 qualifying U.S. Resy restaurants after you pay for eligible purchases with the American Express® Gold Card. That’s up to $50 in statement credits semi-annually. Enrollment required.
$84 Dunkin' Credit: Earn up to $7 in monthly statement credits after you pay with the American Express® Gold Card at U.S. Dunkin’ locations. Enrollment required.
$120 Uber Cash on Gold: Enjoy up to $120 in Uber Cash annually with your Gold Card. Just add your Card to your Uber account and you'll get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an Amex Card for your transaction.
Enjoy complimentary Hertz Five Star® Status benefits like skipping the counter at select locations, adding an additional driver at no additional cost*, and vehicle upgrades**. Benefit enrollment and Hertz Gold+ registration are required. *Additional drivers must meet standard rental qualifications and must be a spouse or domestic partner to qualify as complimentary. Other additional drivers subject to fees. **Benefits are subject to availability and vary by location. Additional Hertz program Terms and Conditions including age restrictions apply.
Book two nights or more with The Hotel Collection through AmexTravel.com or the Amex Travel App™ and receive a $100* credit towards eligible charges at over 1,400 upscale hotels worldwide. *Eligible charges vary by property.
Book your travel through the Amex Travel App™ with added peace of mind – backed by American Express® service and support. Only for American Express® Card Members.
Whenever you need us, we're here. Our Member Services team will ensure you are taken care of. From lost Card replacement to statement questions, we are available to help 24/7.
No Foreign Transaction Fees.
Annual Fee is $325.
Terms Apply.
Pros
Valuable dining and food-related credits
Flexible rewards with airline and hotel transfer partners
Multiple travel and purchase protections
No foreign transaction fees
Access to Amex Offers for additional savings (enrollment required)
Cons
Not as useful for those living outside the U.S.
Some may have trouble using Uber and other dining credits
You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $8,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App™.
Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App™, or purchased directly from airlines.
Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App™ and cruises booked and paid through AmexTravel.com.
Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
Pay It® lets you tap in the American Express® App to quickly pay for small purchase amounts throughout the month and still earn rewards the way you usually do. Plan It® gives you the option to split up big purchases into equal monthly payments with a fixed fee. You’ll know upfront exactly how much you’ll pay.
$120 Dining Credit: Earn up to a total of $10 in statement credits monthly when you pay with the Gold Card at Grubhub (including Seamless), Buffalo Wild Wings, Five Guys, The Cheesecake Factory, and Wonder. This can be an annual savings of up to $120. Enrollment required.
$100 Resy Credit: Get up to $100 in statement credits each calendar year at over 10,000 qualifying U.S. Resy restaurants after you pay for eligible purchases with the American Express® Gold Card. That’s up to $50 in statement credits semi-annually. Enrollment required.
$84 Dunkin' Credit: Earn up to $7 in monthly statement credits after you pay with the American Express® Gold Card at U.S. Dunkin’ locations. Enrollment required.
$120 Uber Cash on Gold: Enjoy up to $120 in Uber Cash annually with your Gold Card. Just add your Card to your Uber account and you'll get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an Amex Card for your transaction.
Enjoy complimentary Hertz Five Star® Status benefits like skipping the counter at select locations, adding an additional driver at no additional cost*, and vehicle upgrades**. Benefit enrollment and Hertz Gold+ registration are required. *Additional drivers must meet standard rental qualifications and must be a spouse or domestic partner to qualify as complimentary. Other additional drivers subject to fees. **Benefits are subject to availability and vary by location. Additional Hertz program Terms and Conditions including age restrictions apply.
Book two nights or more with The Hotel Collection through AmexTravel.com or the Amex Travel App™ and receive a $100* credit towards eligible charges at over 1,400 upscale hotels worldwide. *Eligible charges vary by property.
Book your travel through the Amex Travel App™ with added peace of mind – backed by American Express® service and support. Only for American Express® Card Members.
Whenever you need us, we're here. Our Member Services team will ensure you are taken care of. From lost Card replacement to statement questions, we are available to help 24/7.
Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4X
Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
5X
Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App™.
3X
Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App™, or purchased directly from airlines.
2X
Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App™ and cruises booked and paid through AmexTravel.com.
1X
Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
Intro offer
As High As 100,000 points. Find Out Your Offer.
Pros + cons
Pros
Valuable dining and food-related credits
Flexible rewards with airline and hotel transfer partners
Multiple travel and purchase protections
No foreign transaction fees
Access to Amex Offers for additional savings (enrollment required)
Cons
Not as useful for those living outside the U.S.
Some may have trouble using Uber and other dining credits
More details
You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $8,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App™.
Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App™, or purchased directly from airlines.
Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App™ and cruises booked and paid through AmexTravel.com.
Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
Pay It® lets you tap in the American Express® App to quickly pay for small purchase amounts throughout the month and still earn rewards the way you usually do. Plan It® gives you the option to split up big purchases into equal monthly payments with a fixed fee. You’ll know upfront exactly how much you’ll pay.
$120 Dining Credit: Earn up to a total of $10 in statement credits monthly when you pay with the Gold Card at Grubhub (including Seamless), Buffalo Wild Wings, Five Guys, The Cheesecake Factory, and Wonder. This can be an annual savings of up to $120. Enrollment required.
$100 Resy Credit: Get up to $100 in statement credits each calendar year at over 10,000 qualifying U.S. Resy restaurants after you pay for eligible purchases with the American Express® Gold Card. That’s up to $50 in statement credits semi-annually. Enrollment required.
$84 Dunkin' Credit: Earn up to $7 in monthly statement credits after you pay with the American Express® Gold Card at U.S. Dunkin’ locations. Enrollment required.
$120 Uber Cash on Gold: Enjoy up to $120 in Uber Cash annually with your Gold Card. Just add your Card to your Uber account and you'll get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an Amex Card for your transaction.
Enjoy complimentary Hertz Five Star® Status benefits like skipping the counter at select locations, adding an additional driver at no additional cost*, and vehicle upgrades**. Benefit enrollment and Hertz Gold+ registration are required. *Additional drivers must meet standard rental qualifications and must be a spouse or domestic partner to qualify as complimentary. Other additional drivers subject to fees. **Benefits are subject to availability and vary by location. Additional Hertz program Terms and Conditions including age restrictions apply.
Book two nights or more with The Hotel Collection through AmexTravel.com or the Amex Travel App™ and receive a $100* credit towards eligible charges at over 1,400 upscale hotels worldwide. *Eligible charges vary by property.
Book your travel through the Amex Travel App™ with added peace of mind – backed by American Express® service and support. Only for American Express® Card Members.
Whenever you need us, we're here. Our Member Services team will ensure you are taken care of. From lost Card replacement to statement questions, we are available to help 24/7.
No Foreign Transaction Fees.
Annual Fee is $325.
Terms Apply.
Pros
Valuable dining and food-related credits
Flexible rewards with airline and hotel transfer partners
Multiple travel and purchase protections
No foreign transaction fees
Access to Amex Offers for additional savings (enrollment required)
Cons
Not as useful for those living outside the U.S.
Some may have trouble using Uber and other dining credits
You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $8,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App™.
Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App™, or purchased directly from airlines.
Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App™ and cruises booked and paid through AmexTravel.com.
Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
Pay It® lets you tap in the American Express® App to quickly pay for small purchase amounts throughout the month and still earn rewards the way you usually do. Plan It® gives you the option to split up big purchases into equal monthly payments with a fixed fee. You’ll know upfront exactly how much you’ll pay.
$120 Dining Credit: Earn up to a total of $10 in statement credits monthly when you pay with the Gold Card at Grubhub (including Seamless), Buffalo Wild Wings, Five Guys, The Cheesecake Factory, and Wonder. This can be an annual savings of up to $120. Enrollment required.
$100 Resy Credit: Get up to $100 in statement credits each calendar year at over 10,000 qualifying U.S. Resy restaurants after you pay for eligible purchases with the American Express® Gold Card. That’s up to $50 in statement credits semi-annually. Enrollment required.
$84 Dunkin' Credit: Earn up to $7 in monthly statement credits after you pay with the American Express® Gold Card at U.S. Dunkin’ locations. Enrollment required.
$120 Uber Cash on Gold: Enjoy up to $120 in Uber Cash annually with your Gold Card. Just add your Card to your Uber account and you'll get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an Amex Card for your transaction.
Enjoy complimentary Hertz Five Star® Status benefits like skipping the counter at select locations, adding an additional driver at no additional cost*, and vehicle upgrades**. Benefit enrollment and Hertz Gold+ registration are required. *Additional drivers must meet standard rental qualifications and must be a spouse or domestic partner to qualify as complimentary. Other additional drivers subject to fees. **Benefits are subject to availability and vary by location. Additional Hertz program Terms and Conditions including age restrictions apply.
Book two nights or more with The Hotel Collection through AmexTravel.com or the Amex Travel App™ and receive a $100* credit towards eligible charges at over 1,400 upscale hotels worldwide. *Eligible charges vary by property.
Book your travel through the Amex Travel App™ with added peace of mind – backed by American Express® service and support. Only for American Express® Card Members.
Whenever you need us, we're here. Our Member Services team will ensure you are taken care of. From lost Card replacement to statement questions, we are available to help 24/7.
Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4X
Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
5X
Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App™.
3X
Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App™, or purchased directly from airlines.
2X
Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App™ and cruises booked and paid through AmexTravel.com.
1X
Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
Intro offer
As High As 100,000 points. Find Out Your Offer.
Pros + cons
Pros
Valuable dining and food-related credits
Flexible rewards with airline and hotel transfer partners
Multiple travel and purchase protections
No foreign transaction fees
Access to Amex Offers for additional savings (enrollment required)
Cons
Not as useful for those living outside the U.S.
Some may have trouble using Uber and other dining credits
More details
You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $8,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App™.
Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App™, or purchased directly from airlines.
Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App™ and cruises booked and paid through AmexTravel.com.
Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
Pay It® lets you tap in the American Express® App to quickly pay for small purchase amounts throughout the month and still earn rewards the way you usually do. Plan It® gives you the option to split up big purchases into equal monthly payments with a fixed fee. You’ll know upfront exactly how much you’ll pay.
$120 Dining Credit: Earn up to a total of $10 in statement credits monthly when you pay with the Gold Card at Grubhub (including Seamless), Buffalo Wild Wings, Five Guys, The Cheesecake Factory, and Wonder. This can be an annual savings of up to $120. Enrollment required.
$100 Resy Credit: Get up to $100 in statement credits each calendar year at over 10,000 qualifying U.S. Resy restaurants after you pay for eligible purchases with the American Express® Gold Card. That’s up to $50 in statement credits semi-annually. Enrollment required.
$84 Dunkin' Credit: Earn up to $7 in monthly statement credits after you pay with the American Express® Gold Card at U.S. Dunkin’ locations. Enrollment required.
$120 Uber Cash on Gold: Enjoy up to $120 in Uber Cash annually with your Gold Card. Just add your Card to your Uber account and you'll get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an Amex Card for your transaction.
Enjoy complimentary Hertz Five Star® Status benefits like skipping the counter at select locations, adding an additional driver at no additional cost*, and vehicle upgrades**. Benefit enrollment and Hertz Gold+ registration are required. *Additional drivers must meet standard rental qualifications and must be a spouse or domestic partner to qualify as complimentary. Other additional drivers subject to fees. **Benefits are subject to availability and vary by location. Additional Hertz program Terms and Conditions including age restrictions apply.
Book two nights or more with The Hotel Collection through AmexTravel.com or the Amex Travel App™ and receive a $100* credit towards eligible charges at over 1,400 upscale hotels worldwide. *Eligible charges vary by property.
Book your travel through the Amex Travel App™ with added peace of mind – backed by American Express® service and support. Only for American Express® Card Members.
Whenever you need us, we're here. Our Member Services team will ensure you are taken care of. From lost Card replacement to statement questions, we are available to help 24/7.
No Foreign Transaction Fees.
Annual Fee is $325.
Terms Apply.
Pros
Valuable dining and food-related credits
Flexible rewards with airline and hotel transfer partners
Multiple travel and purchase protections
No foreign transaction fees
Access to Amex Offers for additional savings (enrollment required)
Cons
Not as useful for those living outside the U.S.
Some may have trouble using Uber and other dining credits
You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $8,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App™.
Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App™, or purchased directly from airlines.
Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App™ and cruises booked and paid through AmexTravel.com.
Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
Pay It® lets you tap in the American Express® App to quickly pay for small purchase amounts throughout the month and still earn rewards the way you usually do. Plan It® gives you the option to split up big purchases into equal monthly payments with a fixed fee. You’ll know upfront exactly how much you’ll pay.
$120 Dining Credit: Earn up to a total of $10 in statement credits monthly when you pay with the Gold Card at Grubhub (including Seamless), Buffalo Wild Wings, Five Guys, The Cheesecake Factory, and Wonder. This can be an annual savings of up to $120. Enrollment required.
$100 Resy Credit: Get up to $100 in statement credits each calendar year at over 10,000 qualifying U.S. Resy restaurants after you pay for eligible purchases with the American Express® Gold Card. That’s up to $50 in statement credits semi-annually. Enrollment required.
$84 Dunkin' Credit: Earn up to $7 in monthly statement credits after you pay with the American Express® Gold Card at U.S. Dunkin’ locations. Enrollment required.
$120 Uber Cash on Gold: Enjoy up to $120 in Uber Cash annually with your Gold Card. Just add your Card to your Uber account and you'll get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an Amex Card for your transaction.
Enjoy complimentary Hertz Five Star® Status benefits like skipping the counter at select locations, adding an additional driver at no additional cost*, and vehicle upgrades**. Benefit enrollment and Hertz Gold+ registration are required. *Additional drivers must meet standard rental qualifications and must be a spouse or domestic partner to qualify as complimentary. Other additional drivers subject to fees. **Benefits are subject to availability and vary by location. Additional Hertz program Terms and Conditions including age restrictions apply.
Book two nights or more with The Hotel Collection through AmexTravel.com or the Amex Travel App™ and receive a $100* credit towards eligible charges at over 1,400 upscale hotels worldwide. *Eligible charges vary by property.
Book your travel through the Amex Travel App™ with added peace of mind – backed by American Express® service and support. Only for American Express® Card Members.
Whenever you need us, we're here. Our Member Services team will ensure you are taken care of. From lost Card replacement to statement questions, we are available to help 24/7.
