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Continental.com Sneaky Award Pricing

Jan. 04, 2011
2 min read
Continental.com Sneaky Award Pricing
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Update: Continental is now a part of United.

I was searching for awards to Honolulu today for a client and decided to use Continental.com, which has a decent award engine. I was happy when I saw low-level business class awards for Newark-Honolulu through Chicago on United for 40,000 miles each way.

EWR-ORD-HNL in "Business"

When I was checking out, however, I noticed something odd. The Chicago- Honolulu legs were in economy. You know, no big deal that 80% of the flight time of the award was actually in economy class.

Economy class for business class price

Shame on Continental for this sneaky award pricing. I know its always up to the consumer to double and triple check their purchases before buying, but I can imagine a lot of people would purchase this award thinking they were in business class. I can't imagine the shock when they check in and have a coach boarding pass for the longest leg of the journey.

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I'm hoping this is just an IT glitch that Continental can get fixed. I'm going to email them and I'll update everyone on their response.

Moral of the story- double/triple/quadruplecheck your award bookings at Continental.com (and all airline websites for that matter) to make sure they are what you think they are.

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