Baccarat Hotels' expansion to the Maldives part of larger growth strategy
The luxe Baccarat Hotels brand is adding a Maldives property to its portfolio, but don't think it stops there in terms of expansion for the brand — or for its siblings, 1 Hotels and Treehouse Hotels.
Baccarat Hotels & Residences Maldives is slated to open in 2027, parent company SH Hotels & Resorts announced this month. The hotel, just a 30-minute boat ride from Male's Velana International Airport (MLE), is expected to span five islands in the South Male Atoll.
Related: The best ways to get to the Maldives on points and miles
The resort will encompass a lagoon and reef system and feature more than 50 hotel villas and 53 private residences for sale. Villas will range from one- to three-bedroom offerings, each with a private pool. There are also more secluded getaways planned, like six- and seven-bedroom private mansions and eight- and nine-bedroom offerings on private islands.
It's an opulent step forward for the hotel incarnation of the 260-year-old crystal brand — not that the luxe crystal needed any glow-ups.
"In crafting this extraordinary retreat, we aim not just to create a place to stay, but to curate an experience that celebrates the essence of luxury living with the breathtaking backdrop of the Maldives," Starwood Capital Group (the parent company of SH Hotels & Resorts) CEO Barry Sternlicht said in a statement.
While 2027 is still a ways out, there are some details on the amenity front for the upcoming Baccarat resort. The Maldivian venue will feature specialty restaurants "run by some of the world's top chefs," luxury retail, a Baccarat-themed crystal garden, an outdoor cinema, an art gallery and event space, a nine-hole golf course, tennis courts, fishing excursions, and snorkeling.
A planned spa is expected to include treatments that range from massages to facials to hydrotherapy circuits in the wellness space's plunge pools. Yoga pavilions and a gym will also be included in the wellness venue.
"We are shaping a new identity in an already remarkable region, and we are confident that this property will define ultimate luxury in the Maldives," SH Hotels & Resorts CEO Raul Leal said in a statement.
SH Hotels on a growth streak
The Maldivian expansion arrives as SH Hotels throttles forward on significant growth across all three of its major brands: Baccarat, 1 Hotels and Treehouse Hotels.
Baccarat serves as SH's ultraluxury brand, while 1 Hotels is the company's most sustainability-forward brand that also caters to the luxury lifestyle crowd craving a bit more in terms of nightlife at a hotel. Treehouse is the company's upscale brand that offers a mix of local amenities, attentive service and the mantra of "playfulness and freedom."
Related: 1 Hotel Hanalei Bay: New hotel on Kauai that's found at the end of the rainbow
"The beauty of this platform is the three brands are really diverse," Leal told TPG earlier this year in an interview at the Americas Lodging Investment Summit in Los Angeles. "There's totally something different offered to each consumer base."
Upcoming developments for Baccarat include locations in Miami; Riyadh, Saudi Arabia; Dubai; and Rome. Future 1 Hotels locations include Paris; Cabo San Lucas, Mexico; Austin; Copenhagen; Riyadh; Seattle; Crete, Greece; Melbourne, Australia; and San Miguel de Allende, Mexico.
The next cities for Treehouse Hotels include Manchester, England; Silicon Valley and Miami in the U.S.; Riyadh; and Adelaide, Australia.
Starwood Capital's Sternlicht is best known in the hotel orbit for being the top boss at Starwood Hotels & Resorts and being the brains behind such innovations as W Hotels in its heyday as well as the Westin Heavenly Bed (modeled after a bed at Sternlicht's then-home in Connecticut).
But he's also known for his precision and careful eye for detail — thus, it's likely SH isn't going to flood the world with hundreds of Baccarat Hotels or 1 Hotels.
"We do want to keep these brands pretty pure for what their ethos is," Leal said before adding: "It's possible we could bring another brand under the umbrella."
As for what that future brand might be?
"I do think probably the resort sector needs a little bit more redefining in the luxury space and not just in faraway places like the Maldives," Leal said. "I think that's the space that we're going to be looking into a lot."
Related reading:
TPG featured card
at American Express's secure site
Terms & restrictions apply. See rates & fees.
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 5X | New! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App. |
| 3X | Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines. |
| 2X | Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Pros
- Valuable dining and food-related credits
- Flexible rewards with airline and hotel transfer partners
- Multiple travel and purchase protections
- No foreign transaction fees
- Access to Amex Offers for additional savings (enrollment required)
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $8,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- New! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App.
- Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines.
- Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- Pay It® lets you tap in the American Express® App to quickly pay for small purchase amounts throughout the month and still earn rewards the way you usually do. Plan It® gives you the option to split up big purchases into equal monthly payments with a fixed fee. You’ll know upfront exactly how much you’ll pay.
- Updated! $120 Dining Credit: Earn up to a total of $10 in statement credits monthly when you pay with the Gold Card at Grubhub (including Seamless), Buffalo Wild Wings, Five Guys, The Cheesecake Factory, and Wonder. This can be an annual savings of up to $120. Enrollment required.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year at over 10,000 qualifying U.S. Resy restaurants after you pay for eligible purchases with the American Express® Gold Card. That’s up to $50 in statement credits semi-annually. Enrollment required.
- $84 Dunkin' Credit: Earn up to $7 in monthly statement credits after you pay with the American Express® Gold Card at U.S. Dunkin’ locations. Enrollment required.
- $120 Uber Cash on Gold: Enjoy up to $120 in Uber Cash annually with your Gold Card. Just add your Card to your Uber account and you'll get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an Amex Card for your transaction.
- New! As an American Express® Gold Card Member, you can enjoy complimentary Hertz Five Star® Status. Enjoy benefits like skipping the counter at select locations, adding an additional driver at no additional cost*, and vehicle upgrades**. Benefit enrollment and Hertz Gold+ registration are required. *Additional drivers must meet standard rental qualifications and must be a spouse or domestic partner to qualify as complimentary. Other additional drivers subject to fees. **Benefits are subject to availability and vary by location. Additional Hertz program Terms and Conditions including age restrictions apply.
- Take advantage of a $100 credit towards eligible charges* at over 1,300 upscale hotels worldwide when you book The Hotel Collection through AmexTravel.com or the Amex Travel App **. *Eligible charges vary by property. **The Hotel Collection requires a two-night minimum stay.
- Book your travel through the Amex Travel App with added peace of mind – backed by American Express® service and support. Only for American Express® Card Members.
- Whenever you need us, we're here. Our Member Services team will ensure you are taken care of. From lost Card replacement to statement questions, we are available to help 24/7.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.