Which Hilton HHonors Credit Card Is Best For You?

by on July 29, 2014 · 27 comments

in American Express, Citi, Credit Cards, Hilton, TPG Contributors

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Today TPG Contributor Nick Ewen compares the benefits of all four credit cards in the Hilton HHonors family, and analyzes which ones should be in your wallet.

Last week I highlighted one of the key benefits of the Citi Hilton HHonors Reserve card: the free night certificates that come with the initial sign-up bonus and after spending $10,000 in a calendar year. However, this card is just one of the options out there for accruing Hilton HHonors points, and it may make sense for you to expand your credit card portfolio to take advantage of these other offerings as well. In this post I’ll highlight the differences between the four cards currently on the market, and provide some advice on when it might be a good idea to have more than one of them in your wallet.

Hilton HHonors logo banner

Let’s start with a quick overview of the four cards. Most of the other hotel chains work with only one credit card issuer: Marriott & Hyatt use Chase, and Starwood Preferred Guest uses American Express. However, Hilton HHonors partners with both Citibank and American Express to offer different co-branded credit cards. Each issuer provides one card with an annual fee and one without. For comparison’s sake, it makes sense to compare the cards within these categories, since (obviously) the no-fee cards are more similar to each other, as are the ones with the annual fee.

The Citi Hilton HHonors Visa Signature is one of the fee-free options available.

The Citi Hilton HHonors Visa Signature is one of the no-fee options available.

No-fee options:

Citi Hilton HHonors Visa Signature: This card usually offers a sign-up bonus of 40,000 Hilton HHonors points after spending $1,000 within the first four months of account opening. You can earn 6 points/$ at Hilton properties, 3 points/$ at supermarkets, gas stations, and drugstores, and 2 points/$ on all other purchases. Cardholders receive automatic Silver status, and if you complete four stays within the first 90 days of cardmembership, you receive Gold status for the rest of the year and the following year (though you’d need to earn that status the “hard way” thereafter).

Note that there is currently a better offer for 60,000 points with the same spending requirement and earning potential, which also comes with a $25 statement credit after spending $200 at select US car rental locations within  the first four months. This offer is good through August 31, 2014. I used the standard offer in this analysis, but if you’re planning on getting this card in the next month, definitely go for the increased bonus.

Hilton HHonors American Express: Like the Citi card, the no annual fee American Express also offers 40,000 bonus points as a sign-up bonus, but you only need to spend $750 in the first four months of cardmembership. The card provides 7 points/$ at Hilton properties, 5 points/$ at restaurants, supermarkets, and gas stations, and 3 points/$ on all other purchases. This card also offers complimentary Silver status in Hilton HHonors, and cardmembers can earn Gold status when they spend $20,000 in a calendar year.

New Citi Hilton Reserve cardholders can earn two free weekend nights at almost any Hilton property worldwide.

New Citi Hilton Reserve cardholders can earn two free weekend nights at almost any Hilton property worldwide.

Annual fee options:

Citi Hilton Reserve Card: As discussed in last week’s post, the current sign-up bonus for this card is 2 weekend free night certificates in almost any Hilton property worldwide after spending $2,500 within the first four months of account opening. You can also earn an anniversary free weekend night certificate every year of cardmembership when your spending hits $10,000 (again, that’s in a cardmember year, not a calendar year). Cardholders earn 10 points/$ on Hilton stays, 5 points/$ on airline and car rental purchases, and 3 points/$ everywhere else. The card comes with automatic Gold status in the Hilton HHonors program, and you can earn Diamond status with $40,000 in eligible spend in a calendar year. There are no foreign transaction fees, and the card is also equipped with chip technology. The annual fee is $95.

Hilton HHonors Surpass American Express: Currently, new cardholders can earn a sign-up bonus of 60,000 Hilton HHonors points with $3,000 in purchases during the first three months of cardmembership. The card offers 12 points/$ at Hilton properties, 6 points/$ at restaurants, supermarkets, and gas stations, and 3 points/$ on all other purchases. Like the Reserve card, the Surpass card includes automatic Gold status and an upgrade to Diamond status with $40,000 in spend in a calendar year. It also provides complimentary Priority Pass membership (a $99 value) to access over 700 airport lounges worldwide, though you still must pay $27 per visit. The annual fee is $75.

The Hilton HHonors American Express is the clear winner in the fee-free category.

The Hilton HHonors American Express is the clear winner in the no-fee category.

Let’s compare the potential earnings on these cards. For the no annual fee cards, there’s a distinct winner, as the American Express clearly outshines the Citi Visa Signature card in virtually all categories. The Amex offers the same sign-up bonus with $250 less in initial spend, more points/$ at Hilton properties, restaurants, supermarkets, gas stations, and on everyday (non-bonus category) purchases. Both cards provide complimentary Silver status, and the only (slight) advantage of the Citi card is the potential to earn Gold status with four Hilton stays in the first 90 days of cardmembership (as opposed to the $20,000 in yearly spend needed to earn Gold status on the American Express). Still, the additional point earnings make the American Express HHonors card a clear winner.

The annual fee category is a little murkier. The table below breaks down different elements of the two cards, and the “winner” in each one:


Citi Hilton Reserve

Surpass American Express


Sign-up bonus

2 weekend nights with $2,500 spend in four months

60,000 points with $3,000 spend in three months

Citi Reserve

Hilton purchases

10 points/$

12 points/$

Amex Surpass

Restaurants, gas, & supermarkets

3 points/$

6 points/$

Amex Surpass

Hotels & car rentals

5 points/$

3 points/$

Citi Reserve

Everyday purchases

3 points/$

3 points/$



Gold, Diamond with $40,000 in annual spend

Gold, Diamond with $40,000 in annual spend


Foreign transaction fees



Citi Reserve

Annual Fee



Amex Surpass

Anniversary benefit

Free weekend night with $10,000 spend


Citi Reserve

Other benefits

Visa Signature benefits

Priority Pass membership


As you can see, this is a much closer race. Within these 10 categories, the Citi Hilton Reserve card wins four, the Surpass wins three, and three are tied. However, among the most important benefits (the sign-up bonus and anniversary bonus), the Citi card has the clear edge. Over time, the additional bonus points that the Surpass offers at Hilton properties, supermarkets, drugstores, and gas stations may add up, but not enough to cancel out the fact that the sign-up bonus on the Citi Hilton Reserve could be worth up to 190,000 points (two nights in a Category 10 property like the Conrad Maldives). Add in the potential for another 95,000 points/year with the anniversary weekend night certificate, and the Citi Hilton Reserve Visa takes the contest.

Your two free nights certificates could be worth 190,000 points at the Conrad Maldives, allowing to enjoy a meal in their underwater restaurant!

Your two free nights certificates could be worth 190,000 points at the Conrad Maldives!

To look at this another way, lets say that you opened both cards and spent exactly $10,000 on each in the first year of cardmembership (and your initial spend on each was enough to earn the sign-up bonus). Furthermore, for argument’s sake, let’s say that every dollar you spend on the Surpass was at Hilton properties, while every dollar spent on the Citi Hilton Reserve was in a non-bonus category (I know that’s completely unrealistic, but bear with me). Here are your point earnings:

  • Citi Hilton Reserve: $10,000 x 3 points/$ = 30,000 Hilton HHonors points
  • American Express Surpass : ($10,000 x 12 points/$) + 60,000 bonus points = 180,000 Hilton HHonors points
  • DIFFERENCE: 150,000 points

Remember that your $10,000 in spend on the Citi Hilton Reserve card will get you a total of three weekend night certificates (two from the sign-up bonus and one from the anniversary bonus). Those certificates will make up the 150,000-point difference if they are redeemed at 50,000 point/night properties. Anything above that will puts the Citi Hilton Reserve card on top.

This spending scenario is purely an exercise and doesn’t really compare apples to apples. Let’s take a look at year two of cardmembership with more realistic expenditures, this time totaling $20,000 in the year: $10,000 at Hilton properties, $5,000 at supermarkets/gas stations/drugstores, $2,500 at hotels/car rental agencies, and $2,500 on everyday purchases. Point earnings are as follows:

  • American Express Surpass: ($10,000 x 12) + ($5,000 x 6) + ($5,000 x 3) = 165,000 points
  • Citi Hilton Reserve: ($10,000 x 10) + ($2,500 x 5) + ($7,500 x 3) = 135,000 points

In this scenario, redeeming the free weekend night certificate from the Citi Hilton Reserve card only needs to compensate for a shortfall of 30,000 points, which could be as low as a Category 4 property. Again, the Citi card is the clear winner.

Your Citi Hilton Reserve card would earn you 10 points/$ with no foreign transaction fees at resorts like the Hilton Moorea.

Your Citi Hilton Reserve card earns you 10 points/$ with no foreign transaction fees at resorts like the Hilton Moorea.

Getting multiple cards

Here’s where you can really get creative with these cards. As outlined above, the regular Hilton HHonors American Express card is the best no-fee option, and the Citi Hilton Reserve Visa is the best annual fee card. Well…why not get both? If you opened both of these cards and met the minimum spend on each, you would walk away with a 40,000-point sign-up bonus plus two free weekend nights at almost any Hilton property worldwide. Even more importantly, you would have no overlapping bonus categories:

  • 10 points/$ at Hilton properties with no foreign transaction fees (Citi Reserve Visa)
  • 5 points/$ at restaurants, supermarkets, and gas stations (American Express)
  • 5 points/$ at hotels and on car rentals (Citi Reserve Visa)
  • 3 points/$ on everyday spend (either card)

You would also have automatic Gold status without any spending requirements, and with the Citi Hilton Reserve card, you’d avoid all foreign transaction fees. This happens to be the current combination of cards in my wallet, and it offers me great flexibility with making purchases and maximizing my Hilton HHonors earnings.

Your 40,000-point sign-up bonus from the regular Citi Visa Signature card would be enough for an off-season night at the Hilton Imperial Dubrovnik.

Your 40,000-point sign-up bonus from the regular Citi Visa Signature card would be enough for an off-season night at the Hilton Imperial Dubrovnik.

Additional thoughts:

While the above information captures the main considerations of choosing the right Hilton card, there are a few additional notes of importance:

1)   The regular Citi Visa Signature card shouldn’t be ignored. Yes, the no-fee American Express is a clearly superior card. However, the sign-up bonus of 40,000 Hilton HHonors points is no laughing matter, as that would get you a free night in up to a Category 8 hotel. Even better, with no annual fee, keeping the card open won’t cost you anything. In fact, given how your credit score is calculated, it may actually help you in the long run. Having a long-standing credit card helps the average length of accounts, and the available balance on the card (of which you would use little to none) helps your credit utilization ratio. As Jason Steele reminded us a couple of weeks ago, that can make up almost half of your overall credit score.

In addition, opening this account for the sign-up bonus and keeping it open could then become a bargaining chip if you go for another Citi credit card down the road and need to move balances around in order to get approved. This is especially important given last week’s changes to Citi ThankYou Rewards, which make the Citi PrestigeCiti ThankYou Premier and Citi ThankYou Preferred much more attractive.

Even though I took advantage of a similar offer just a couple of years ago, I am apparently still pre-approved to upgrade my regular Hilton American Express to the Surpass!

Even though I took advantage of a similar offer just a couple of years ago, I am apparently still pre-approved to upgrade my regular Hilton American Express to the Surpass!

2)   The regular American Express can always be upgraded to the Surpass. Don’t think that you’re forgoing the sign-up bonus on the Surpass by applying for the regular American Express. Start with the no-fee version and keep your eyes peeled for upgrade offers once you’ve earned the 40,000-point sign-up bonus! A couple of years ago I decided to temporarily upgrade my regular card to the Surpass card based on an offer I received in the mail: 50,000 bonus points after spending $1,000 in 3 months.

3)   Even if you refuse to pay an annual fee, sign up for one of the no-fee cards! I have said this before and I will say it again: you should definitely have one of these cards, if for no other reason than the status it provides. Sure, Silver status in the Hilton HHonors program won’t get you upgrades or free breakfast. However, only elite members are able to get the fifth night free on redemptions, so why not apply for a card and at least have this as an option?

What are your experiences with one (or more) of these cards? Please share your comments below!

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

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  • Steve |

    Great layout of all the options Nick. I picked up the Citi Hilton Reserve and no fee Amex earlier in the year. Using them to stay for free at the Waldorf Astoria in Maui!

  • John Markle

    Perfectly timed post for me as I’ve been deciding between these cards for the past two days. Thanks for the advice and clear layout!

  • Bob

    I’m wondering if I can apply for the Citi reserve card even though have had 2 of the Citi AA Executive 100k cards applied for within the last 2 months. I’m trying to quickly get the gold status in order to use for initiating a Hyatt Diamond status challenge, and if cant get citi would settle for applying for the Amex Surpass.

  • Larry

    After a couple years of having both of the fee cards I have settled on citi. The extra 2x at Hiltons only really helps if you stay at US properties. Outside the US, the forex fee makes the Amex not worth it and gobbles up much of the value of 12x. Also, the citi card having more bonus categories is good if you work toward the 40k for Diamond.

  • I’ve been missing the boat

    It looks like there is a 60,000 bonus points visa signature that is rumored to be churnable. How would this change your analysis?

  • Rui N.

    This is great research, it even mentions the current 60k Citi no-fee card out there. Ohhh, wait, not it doesn’t.

  • PJ

    Am I missing something: In 2011, right after I thought I got the best credit card sign on offer off 100K with 2K(?) spend off Chase British Airways, I got on the worst sign on bonus EVER ( in my mind) from Citi High honor cardwith 1K spend to get 40K HH points – years later, I am getting ONE night stay at Hilton Belleville for whopping 40K . Very hard I cud squeeze out two nights from ave+ Hilton Properties.. Meanwhile I have been burning loads of SPG points got treated by Fairmont (1K spend) Hyatt ( with a purchase) 2 anywhere. nights .
    As a FREQUENT nonbusiness traveler I think Hilton is the least favored card I would sign on. IHC Marriott Carlson Blue SPG Hyatt Fairmont are all waving generous bonuses.

  • PR@TPG

    To make the analysis meaningful beyond this summer, we used the 40k bonus for comparison, but you’re right we should have at least mentioned the 60k offer. I added it along with a link. Thanks for the suggestion!

  • PR@TPG

    That extra 20,000 points changes the equation for sure, but since the increased offer is only temporary, Nick used the 40,000 point offer for his analysis. If you’re thinking of getting that card before August 31, definitely go with the 60k offer!

  • PR@TPG

    You should wait at least 65 days from the first application before putting in a third one.

  • Nick Ewen

    Honestly, it wouldn’t change it a bit. I still think that the Citi Reserve and fee-free Amex is the best combo. The only reason I would get the Citi Visa Signature is for the sign-up bonus, not for any type of everyday spend. I had honestly completely forgotten about the increases bonus since I have plenty of Hilton points and don’t need/want to use up a hard inquiry on a card like that. Just my two cents of course!

  • Bob

    Thanks, have just applied for the Amex surpass with instant approval.

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  • Nick Ewen

    Thanks Steve! Glad to hear you were able to utilize your points at such a great property. Have a blast!

  • Nick Ewen

    Yeah, those foreign transaction fees can be a killer. My company pays most of my domestic Hilton stays (much to my chagrin), so the Hilton Reserve is the clear winner when I travel abroad. If you can put a ton of US-based Hilton spend on the Surpass, that’s the only time I would consider that over the Reserve Visa. That’s still a lot of spending to “catch up” to the free anniversary night.

  • Nick Ewen

    Glad to help John!

  • Nick Ewen

    As I mention above, the regular Citi Visa Signature is really only good for a sign-up bonus and (with no annual fee) for extending the average length of your accounts. However, the Citi Reserve is offering a VERY lucrative bonus with the two free weekend nights. I do have the Hyatt card, but I wish their anniversary night was redeemable anywhere, not just at Category 1-4 properties.

    Remember that the Citi Hilton Reserve offers automatic Gold status, which I think is MUCH more valuable than the Platinum status granted with the Hyatt card.

  • Shon

    when do the 2 free weekend nights from the citi reserve expire. i.e do they expire a year from the date they are awarded or later

  • Nick Ewen

    They expire one year from the date of issue.

  • Michael

    Not sure why my comment got deleted. Just want to point out that the old link for the Citi Hilton Reserve card with an extra $100 statement credit is still alive.

  • Matt

    If I got the HH Reserve card last October (along with two free weekend nights) and cancelled a few months ago, am I eligible for the bonus if I sign up for the card again? If not, how long do I need to wait (if it’s even an option at all)?

  • Dawn

    Do you know what the value of each point is with Hilton Honors? We are currently trying to decide if it’s more worthwhile to use our Hilton Amex Card or our Southwest Card as our primary card to use daily. In the past when I calculated this using the Hilton Amex came out to be much more advantageous in potential savings. I’m not so sure that things have remained the same. We have a lot of Hilton points stockpiled right now and thinking of switching to using the SWA card.

  • Michael

    Do you know what the current rules are for applying for Citi Cards– am I allowed to apply for the American Express card and the Hilton card at the same time?

  • Yo’Av

    Very informative article and the timing was perfect too, because it only crossed my mind today to look into the HHonors program. My question is based on a review I saw on the AmEx website: a disgruntled cardholder said that he had two AmEx HHonors cards, but Hilton would not let him combine the points.
    Since I’m considering applying for both the no-annual-fee versions (AmEx and Citi) to leverage the sign-up bonuses (and probably mainly use the AmEx afterwards), would there be a problem to combine the points later?

  • Ed P

    Do the annual fees for most cards (ritz, hyatt, hilton, etc) count towards points? i.e. $395 ritz AF = 395 ritz points?

  • Maurizio

    I have the citi H no fee, can apply for no fee amex and receive the bonus also?

  • JohnG

    Can you get both the free AMEX and the free visa cards?

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