Virgin Atlantic Transfer Ratio to Hilton HHonors Devaluing 25% February 6

by on January 28, 2014 · 6 comments

in Hilton, Virgin Atlantic

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After Hilton HHonors’ big points devaluation last year where some award night rates shot up as much as 95%, many members of the program were looking for ways to boost their HHonors accounts for new, higher-priced redemptions, and one of the best workarounds was to transfer Virgin Atlantic Flying Club miles to Hilton HHonors points at a ratio of 1:2.

Your Virgin miles will get you 25% fewer HHonors points next week.

Your Virgin miles will get you 25% fewer HHonors points next week.

However, Virgin Atlantic has announced that starting February 6, Flying Club miles will transfer to Hilton HHonors at a ratio of 1 mile to 1.5 HHonors points – a 25% devaluation. Here’s what Virgin posted:

“Please note from 6 February 2014 the exchange miles to points rate is changing. Flying Club members will be able to exchange miles at the following rate: 2 Flying Club miles for 3 Hilton HHonors points.

You can currently exchange miles at a rate of (up until 5 February 2014): 1 Flying Club mile for 2 HHonors point.

Minimum Level: 10,000 miles and then in increments of 5,000. Just call the Flying Club Helpline with your HHonors account number.”

This is more than bad news just for HHonors members. It also means that instead of being able to transfer Amex Membership Rewards points (which you accrue on cards like the Premier Rewards Gold and Platinum cards) to Virgin Atlantic at 1:1 and then to Hilton at 1:2 – thus getting 2 HHonors points per Amex point instead of just 1.5 by transferring directly from Amex to Hilton, you’re stuck at the 1:1.5 rate with all your options. It also means that Chase Ultimate Rewards cardholders of the Sapphire Preferred, Ink Plus and Ink Bold who could transfer their points to Virgin instantly and then from there to Hilton, thus getting an additional backdoor hotel transfer partner, that this option is going to be a lot less attractive as well.

All in all, this is another blow to the HHonors program and the ability to rack up and redeem points effectively – and just another reason I won’t be spending much of my time in Hiltons anytime soon. If you were planning on transferring your Virgin miles to Hilton, better do it before next Friday while you can still transfer at the higher 1:2 ratio.

Hat tip: Mommy Points.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

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  • dennisdoubleday

    Do I have time to transfer Amex points to Virgin and then on to Hilton before this deadline, or are there delays in the transfers?

  • Grant

    I did a AMEX MR point transfer this morning and the points show up in my VA account right away. It takes 7-11 days for VA to HH transfers, but as long as you initiate the transfer before 2/6, you should get the current rate.

  • JSN

    This is crap! I just applied for the VA card last week and haven’t received it yet. There is no way i can transfer in time!!! :-(

  • blah

    why would you even do that, hilton is 2:1 to MR directly until the end of the month (two days)

  • matthewD

    Perhaps I need to transfer 1000 MR to VA so I don’t orphan 4000 VA miles when I transfer to Hilton.

  • RockyMtnHigh

    Would this be a good option to transfer MR points to VAtlantic, then to HHonors?

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