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It looks like the 48,000-point bonus for Wyndham stays I wrote about earlier today is in fact a targeted promotion.
A Wyndham rep on this Flyertalk thread posted:
“Sorry for the confusion everyone. To clarify there were 2 parts to this promotion.
First part were for members who were targeted through email and the dates for that part were August 6, 2012 to October 6, 2012 and completed by October 9, 2012.
Second part is for member’s who were targeted through direct mail. Dates for this part are 9/12/12 to 12/31/12 and completed by 1/3/13.
To qualify you need to have been sent the direct mailer and book through the link provided. If you were not sent the direct mailer and you book through the link you will not receive the points for the promotion.
The second part of this promotion is not an extension of the first so if you had received the email and had not completed your stay you are not able to take part in the second part of the promotion unless you had also received the direct mail offer.
Hope this clears up any confusion.”
So it looks like targeted members were emailed a specific link that corresponds to their membership number and registers them for the promo, and that even if you book a room through the promo page, if you were not on the targeted list, you’re out of luck.
As I, and several other bloggers pointed out, there’s nothing on the promo page that mentions a requirement of receiving a targeted email. It only says: “To qualify for the “16,000 bonus Points” promotion (the “Promotion”) and earn 16,000 Wyndham Rewards® points, the member must (i) be an active member (ii) book a stay at any of the 20 participating properties at a qualifying rate between 9/12/12 and 12/31/12 and complete their hotel stays by 1/3/13 (the “Promotion Period”).”
So in the future, I hope Wyndham makes its terms and conditions crystal clear, and in the meantime maybe they’ll honor bonuses on non-refundable reservations that have been made over the course of the past 24 hours. I’m not holding my breath, but since the confusion was caused by a lack of clarity on their part, I don’t think it’s too much to ask.