The CEO of Realtytrac just contacted me to let me know that the current 3,000 free point promotion with the British Airways Estore is unauthorized and they will be canceling every single account signed up through this promotion so no one will be charged a dime. At this point, I do not know if the points will be honored.
This is a major flap between the British Airways Estore and the affiliate marketing company who offered the deal with Realtytrac (which apparently was against Realtytrac’s agreement with that company.) FYI the British Airways Estore T&C is operated by Points International on behalf of British Airways, per the T&C of the site:
“1.This Website is owned by British Airways Plc and operated by British Airways’ technology suppliers (Points International) on behalf of British Airways Plc. British Airways Plc registered office is at Waterside, PO Box 365, Harmondsworth, UB7 0GB, England. For the purposes of these Terms and Conditions “We”, “Our” and “Us” refers to British Airways Plc. Please review these Terms and Conditions carefully before using this Website. Your use of this Website indicates your agreement to be bound by these Terms and Conditions.”
Something similar happened with Stamps.com and the Chase Ultimate Rewards Shopping mall and the Chase portal honored the points. I’m sure they took a financial hit, but decided that it was worth the customer goodwill to just honor the deal even though they probably never got paid anything from Stamps.com or the intermediary affiliate marketing company.
I hope the British Airways Estore takes the same approach. From my perspective, I signed up for a deal publicly advertised on their website and followed through with my side of the bargain, which included giving my credit card information. If they refuse to honor this deal, it would sour my opinion of the site and I’d be sure to avoid it in the future (unless they keep running ridiculous deals like the current Nordstrom 36 points per dollar- which better be honored at this point.)
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