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Facial recognition is becoming all the rage across the travel industry. From our smartphones to going through customs, more and more companies are using these technologies to enhance your security. Marriott International, the world’s largest hotel chain, partnered with Chinese e-commerce group Alibaba to introduce face-scanning technologies at two Marriott International properties in China.
The hotel chain announced the facial recognition pilot program with Fliggy, Alibaba’s travel service platform, on Wednesday. The tech will be available at Hangzhou Marriott Hotel Qianjiangand Sanya and Marriott Hotel Dadonghai Bay beginning in July. Depending on the trials’ success, Marriott International plans on introducing these technologies across more locations globally in the future.
Marriott said Chinese guests will need to scan their IDs, take a photo and input their contact details on a self-help machine. The device will then release room key cards after their identities and booking information are verified. The whole check-in process will take less than a minute, according to Marriott.
Marriott International also said that along with their technological enhancements, their loyalty program has grown to more than 2 million members since June 2018. Through status matching, members can now link their Marriott Rewards and Fliggy memberships to earn points and reap benefits from both programs.
Featured image by Marriott.
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