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When redeeming miles for an award ticket, you usually have the chance to pick your seat during the booking process. Granted, we’ve started to see that perk go away with the rise of budget carriers and basic economy fares.

British Airways has been one of the more restrictive airlines when it comes to the seat selection process. You have to be either a first-class passenger, traveling on a flexible ticket, have Oneworld Emerald or Sapphire status or British Airways Executive Club elite status to choose your seat for free. Yes, even if you pay thousands of dollars for business class you still have to shell out extra cash to select your seat. Cost can range, but on a transatlantic flight you’re going to be paying from $30 in economy to $93 in business. Customers can still choose their seat for free when check-in begins 24 hours before departure.

Now, the airline is introducing the ability to pay with Avios to select your seat. The carrier also allows you to pay for other products on board, like coffee or food, with its mileage currency. Some users see the option during check-out but it doesn’t appear to be rolled out to every Executive Club member, at least as of publish time.

You can pay for the whole seat with points or with a combination of cash and points. Unfortunately, it’s a pretty horrible redemption — you’ll be getting just about 0.7 cents per point, according to One Mile At A Time and FlyerTalk. We value Avios at 1.5 cents each, meaning you’re getting about half the value you could be (on average) when using them to select your seat.

One of your best bets is using Avios for domestic American Airlines flights — a TPG reader recently got 9 cents per Avios in value on AA metal. There are quite a few other sweet spots in the airline’s award chart and we’ve seen redemptions where flyers have received 12 cents per Avios on an Iberia Premium Economy flight or over 10 cents per point on flights in the Caribbean.

If you’re interested in accumulating more Avios, the British Airways Visa Signature Card is currently offering a 100,000-point sign-up bonus. You’ll earn 50,000 bonus Avios after you spend $3,000 on purchases within the first 3 months of account opening and an additional 50,000 bonus Avios after you spend $20,000 total on purchases within your first year.

Although it’s always nice to see airlines offer more redemption options, using Avios to pay for seat selection isn ‘t a high-value option. It really only makes sense to use your Avios like this if you really want to burn them and have no other use for them, but that shouldn’t be the case.

H/T: One Mile At A Time

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British Airways Visa Signature® Card


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More Things to Know
  • Earn 50,000 bonus Avios after you spend $3,000 on purchases within the first 3 months from account opening.
  • Plus earn an additional 50,000 bonus Avios after you spend $20,000 on your purchases within your first year of account opening.
  • Every calendar year you make $30,000 in purchases on your British Airways Visa card, you’ll earn a Travel Together Ticket good for two years.
  • Pay no foreign transaction fees when you travel abroad.
  • Simply tap to pay with your contactless British Airways Visa Signature Card. Just look for the contactless symbol at checkout. It's fast, easy and secure!
Intro APR on Purchases
Regular APR
18.24% - 25.24% Variable
Annual Fee
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent Credit

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