Uber Hires Chief Privacy Officer to Protect Your Data

Jul 19, 2018

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Uber has hired its first executive solely focused on protecting users’ data.

The ride-sharing company hired a chief privacy officer, Ruby Zefo, who will be “responsible for the development and implementation of privacy standards, procedures, and processes in every market where we operate,” Uber’s Chief Legal Officer Tony West wrote in a company-wide memo.

Zefo’s new position is “a critical global role,” West wrote. Uber has employed privacy professionals before, but never someone of this senior level.

The new hire comes after the massive start-up has grappled with several high-profile breaches of customers’ data. One major data leak that occurred in 2016 saw hackers abscond personal information from 57 million Uber users accounts. Uber caught heat from federal regulators for allegedly not disclosing all the details of that breach to its customers.

In fact, the company just settled the case with the Federal Trade Commission in April. The case stated that Uber did not alert customers of the breach until it had paid the hackers $100,000 to destroy the data. As part of the settlement, Uber has agreed to disclose all future hacks to the FTC.

Industry experts were a bit puzzled that such a mammoth tech company has not hired such a position yet.

“It’s surprising to me that this company, which has had such high profile privacy failures and is sitting on such a large body of personal data had yet to hire a CPO or face significant public pressure to do so,” Woodrow Hartzog, a law and computer science professor at Northeastern University, told CNN.

Additionally, Uber hired Simon Hania as the its first data protection officer — a position mandated by the European Union. Hania will be based in Amsterdam and ensure Uber’s compliance with the EU’s General Data Protection Regulation and other EU data protection laws.

Zefo, the chief privacy officer, is also a board member of the International Association of Privacy Professionals. She will start on August 6.

H/T: CNN 

Featured image by PAU BARRENA/AFP/Getty Images.

Delta SkyMiles® Platinum American Express Card

Earn 90,000 bonus miles after you spend $3,000 in purchases within the first three months of card membership. Plus, earn a $200 statement credit after your first Delta purchase within the first three months. Offer ends 7/28/21.

With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.

Apply Now
More Things to Know
  • Limited Time Offer: Earn 90,000 Bonus Miles after spending $3,000 in purchases on your new Card in your first 3 months and a $200 statement credit after you make a Delta purchase with your new Card within your first 3 months. Offer expires 7/28/2021.
  • Limited Time Offer: Plus, get a 0% intro APR on purchases for 12 months from the date of account opening, then a variable 15.74%-24.74%. Offer expires 7/28/2021.
  • Accelerate your path to Medallion Status, with Status Boost®. Plus, in 2021 you can earn even more bonus Medallion® Qualification Miles (MQMs) to help you reach Medallion Status.
  • Earn 3X Miles on Delta purchases and purchases made directly with hotels.
  • Earn 2X Miles at restaurants worldwide, including takeout and delivery and at U.S. supermarkets.
  • Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. *Payment of the government imposed taxes and fees of no more than $75 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
  • Enjoy your first checked bag free on Delta flights.
  • Fee Credit for Global Entry or TSA Pre✓®.
  • Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
  • No Foreign Transaction Fees.
  • $250 Annual Fee.
  • Terms Apply.
  • See Rates & Fees
Intro APR on Purchases
0% on purchases for 12 months
Regular APR
15.74%-24.74% Variable
Annual Fee
$250
Balance Transfer Fee
N/A
Recommended Credit
Excellent/Good
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.