This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.
Uber has hired its first executive solely focused on protecting users’ data.
The ride-sharing company hired a chief privacy officer, Ruby Zefo, who will be “responsible for the development and implementation of privacy standards, procedures, and processes in every market where we operate,” Uber’s Chief Legal Officer Tony West wrote in a company-wide memo.
Zefo’s new position is “a critical global role,” West wrote. Uber has employed privacy professionals before, but never someone of this senior level.
The new hire comes after the massive start-up has grappled with several high-profile breaches of customers’ data. One major data leak that occurred in 2016 saw hackers abscond personal information from 57 million Uber users accounts. Uber caught heat from federal regulators for allegedly not disclosing all the details of that breach to its customers.
In fact, the company just settled the case with the Federal Trade Commission in April. The case stated that Uber did not alert customers of the breach until it had paid the hackers $100,000 to destroy the data. As part of the settlement, Uber has agreed to disclose all future hacks to the FTC.
Industry experts were a bit puzzled that such a mammoth tech company has not hired such a position yet.
“It’s surprising to me that this company, which has had such high profile privacy failures and is sitting on such a large body of personal data had yet to hire a CPO or face significant public pressure to do so,” Woodrow Hartzog, a law and computer science professor at Northeastern University, told CNN.
Additionally, Uber hired Simon Hania as the its first data protection officer — a position mandated by the European Union. Hania will be based in Amsterdam and ensure Uber’s compliance with the EU’s General Data Protection Regulation and other EU data protection laws.
Zefo, the chief privacy officer, is also a board member of the International Association of Privacy Professionals. She will start on August 6.
Featured image by PAU BARRENA/AFP/Getty Images.
Know before you go.
News and deals straight to your inbox every day.
With great travel benefits, 2x points on travel & dining and a 50,000 point sign up bonus, the Chase Sapphire Preferred is a great card for those looking to get into the points and miles game. Here are the top 5 reasons it should be in your wallet, or read our definitive review for more details.
- Earn 50,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $625 toward travel when you redeem through Chase Ultimate Rewards®
- Chase Sapphire Preferred named "Best Credit Card for Flexible Travel Redemption" - Kiplinger's Personal Finance, June 2018
- 2X points on travel and dining at restaurants worldwide & 1 point per dollar spent on all other purchases.
- No foreign transaction fees
- 1:1 point transfer to leading airline and hotel loyalty programs
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 50,000 points are worth $625 toward travel
- No blackout dates or travel restrictions - as long as there's a seat on the flight, you can book it through Chase Ultimate Rewards