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On this episode of Talking Points, host Brian Kelly, AKA The Points Guy, brings on the CEO of CLEAR, Caryn Seidman-Becker. Seidman-Becker shares CLEAR’s plans to expand to more stadiums and airports, talks about the importance of biometric technology and breaks down membership pricing.
Here Are 4 Key Takeaways:
Brian Kelly: Is CLEAR a travel company?
Caryn Seidman-Becker: No, we consider Clear a secure identity platform which is using biometrics to make the world safer and easier to navigate, secure and frictionless. There are so many different words that we bat around here. We’re building this connected world and travel connects the world, so I think it’s an incredibly important vertical, it is the place where security and identity not converge but collide. And where customer experience matters so deeply, and where security matters so deeply.
Kelly: How does CLEAR pricing work?
Seidman-Becker: One of the important things that we’ve done because technology seeing is believing, experiencing is believing. You look at Netflix, you look at Amazon, they offer free trials into Amazon Prime because they want people to experience their service. And so we offer free one month trials if you enroll at the airport, and then that goes into $179 a year. One month, you don’t get charged but I think it is a great way for people who are like, “I don’t know,” to experience it.
Kelly: And to sign up at the airport, you just need?
Seidman-Becker: You just need a driver’s license or a passport or military ID, the forms of ID, government issued ID are listed on our website. And so that is a great way to experience it. If you’re Delta Diamond, it’s free for you, so that seems like a no brainer, and then Delta Platinum and Gold and Silver are either $79 or $99. I think it’s important to say that today, we’re in 27 airports and we’re gonna be opening 8 to 10 more this year in 2019.
Kelly: Let’s talk about data because, you know, we’re on the heels of the biggest Marriott breach and you must have an incredible amount of data on where people travel, what people are now buying. So, how do you protect that and, what do you say to people who say, “No way, CLEAR, that’s too much?”
Seidman-Becker: It’s really important that people know we will not sell or share their data. We sell experiences by securing your data and protecting your privacy. We’ve been banging the drum on that now since 2010. And so with everything that’s happened in the past 24, 36 months, magnified over the last 8 to 10 months with what’s going on in Facebook and other places, we just keep saying it louder and louder that we are about protecting your data, we do not sell or share data. It is so important to build that trust and it’s also important that that’s why we have ambassadors bringing technology to life. I believe in technology and automation but I think interesting to biometrics is humanity, whether it’d be your fingerprints, or your iris, or the humanity of our folks talking to people, our ambassadors, and sharing and answering questions because trust is everything.
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