Swiss Air Lines In-Flight Map of Tel Aviv Stirs Controversy on Twitter

Oct 4, 2018

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Passengers aboard Swiss International Air Lines flight LX252 from Switzerland to Tel Aviv were surprised (and not pleased) to see the appearance of “Esh Sheikh Muwannis” on the onboard flight map in place of “Tel Aviv.”

The original poster of the photo has since deleted the tweet. But StandWithUs, a nonprofit pro-Israel organization, tweeted at the airline for a response as to why the name was put on the in-flight map. Some Israel supporters and citizens took offense to the name as it was in place of Tel Aviv, the largest Israeli city, and took to social media to express their opinions prompting Swiss to issue a public apology.

Yet, there were still some unanswered questions. Some users prompted others to start a Swiss boycott as well.

In a statement to TPG, a Swiss spokesperson stated that the airline has been using the same, standardized products from a map provider that show selected places, cities and villages along routes “independent of its location” for 25 years with no issue. “Knowing of the situation in the Middle East and based on the experience that it is not possible to suit every guest on board, we have a procedure in place that ensures that the map is turned off manually by the crew at least 30 minutes before arriving in Tel Aviv. This way, the display as shown in the photo doesn’t come up,” said the spokesperson. “In this particular case, obviously and unfortunately, the map was not turned off in time.”

Swiss also noted that Tel Aviv was not “replaced” by Esh Sheikh Muwannis, but just put on the map below the name. As a privately owned company, they aim to remain “politically neutral.” Esh Sheikh Muwannis was an Arab village in what is now part of Tel Aviv.

A previous version of this story incorrectly stated that Tel Aviv is the capital of Israel; it is the largest city, but the capital is Jerusalem.

Featured image provided by @StandWithUs via Twitter

Ink Business Preferred℠ Credit Card

WELCOME OFFER: 80,000 Points

TPG'S BONUS VALUATION*: $1,600

CARD HIGHLIGHTS: 3 points per dollar on the first $150,000 in combined spending on travel, shipping purchases,  internet, cable and phone services, and advertising purchases made with social media sites and search engines.

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 80,000 bonus points after you spend $5,000 on purchases in the first 3 months from account opening. That's $1,000 toward travel when you redeem through Chase Ultimate Rewards®
  • Earn 3 points per $1 on the first $150,000 spent on travel and select business categories each account anniversary year
  • Earn 1 point per $1 on all other purchases–with no limit to the amount you can earn
  • Points are worth 25% more when you redeem for travel through Chase Ultimate Rewards
  • Redeem points for travel, cash back, gift cards and more – your points don't expire as long as your account is open
  • No foreign transaction fees
  • Employee cards at no additional cost
  • $95 Annual Fee
Intro APR on Purchases
N/A
Regular APR
17.49% - 22.49% Variable
Annual Fee
$95
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent Credit

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.