This Sushi Bar Is Handing out Free Food in Exchange for Instagram Posts

Oct 20, 2018

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I don’t mean to alarm anyone, but I think I just found my calling in life.

A sushi bar in Milan called This Is Not a Sushi Bar (yes, really) wants customers to take pictures of their food on Instagram so badly it’s accepting photos as payment. Why, you ask? To create “2.0 word-of-mouth that could make our brand strong and viral,” owner Matteo Pittarell told The Associated Press.

The only, ahem, catch? You need to have at least 100,000 followers on the social media platform. Your post must also include a restaurant hashtag, but let’s be real: That’s a small price to pay for some quality fish.

Clizia Incorvaia, an Italian fashion blogger with more than 200,000 followers recently dined at the restaurant and said, “We tasted everything from gunkan to tartare, and I have to say it is all really good.”

Now if you’ll excuse me, I need to get to 100,000 followers on Instagram.

Featured image courtesy Janice Tea/Unsplash.

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