No, the Chase Sapphire Reserve Is Not Getting a Rebrand

Jan 18, 2019

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If you logged in to your Chase account last night or this morning and saw an unfamiliar image next to the Chase Sapphire Reserve, you’re not alone.

Several TPG readers reached out after seeing this texturized silver card art next to their CSR in their online account — a, um, noticeable departure from the Sapphire Reserve’s classic deep blue with geometric flourishes.

Though you may have thought Chase was pulling a “new year, new me” move and slyly rolling out some new (albeit questionable) Sapphire branding, that’s not the case.

According to a spokesperson for the issuer, “The generic card art was a result of a minor technical update and is not part of a redesign. The Sapphire card art should be visible again.”

That’s right folks, the CSR is not ditching its classic sapphire hue; the silver card is simply the generic image you’ll see in the event of a technical glitch on the backend. So, no need to question the issuer’s sanity — or to call the bank and ask when your new card’s coming. For now, at least, the signature blue metal design remains.

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