Skip to content

No, the Chase Sapphire Reserve Is Not Getting a Rebrand

Jan. 18, 2019
2 min read
No, the Chase Sapphire Reserve Is Not Getting a Rebrand
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Update: Some offers mentioned below are no longer available. View the current offers here.

If you logged in to your Chase account last night or this morning and saw an unfamiliar image next to the Chase Sapphire Reserve, you're not alone.

Several TPG readers reached out after seeing this texturized silver card art next to their CSR in their online account — a, um, noticeable departure from the Sapphire Reserve's classic deep blue with geometric flourishes.

Though you may have thought Chase was pulling a "new year, new me" move and slyly rolling out some new (albeit questionable) Sapphire branding, that's not the case.

According to a spokesperson for the issuer, "The generic card art was a result of a minor technical update and is not part of a redesign. The Sapphire card art should be visible again."

That's right folks, the CSR is not ditching its classic sapphire hue; the silver card is simply the generic image you'll see in the event of a technical glitch on the backend. So, no need to question the issuer's sanity — or to call the bank and ask when your new card's coming. For now, at least, the signature blue metal design remains.

Sign up for our daily newsletter

For more TPG news delivered each morning to your inbox, sign up for our daily newsletter here: https://thepointsguy.com/mailing-list//

Featured image by (Photo by Eric Helgas/The Points Guy)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Top offers from our partners

How we chose these cards

Our points-obsessed staff uses a plethora of credit cards on a daily basis. If anyone on our team wouldn’t recommend it to a friend or a family member, we wouldn’t recommend it on The Points Guy either. Our opinions are our own, and have not been reviewed, approved, or endorsed by our advertising partners.
See all best card offers