Mastercard Unveils `True Card’ for Transgender Customers

Jun 19, 2019

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Mastercard has revealed plans to rollout what it’s calling the “True Card,” which will allow its nonbinary and transgender customers to put their chosen name, rather than their legal birth name, on their card. The new card was rolled out during an #AcceptanceMatters Panel hosted by Mastercard and the New York City Commission on Human Rights as part of WorldPride 2019 celebrations.

The move by Mastercard is seen as a way to be more accommodating to nonbinary, transgender and gender-nonconforming customers who may face struggles when changing government identification, or who may be subject to harassment when their ID and credit card names don’t match. However, it will still be up to individual credit card issuers to implement the change.

The company stated that it wanted to create “a sensitive and private process free of personal questions, that will allow for true names, not dead names, to appear on cards without the requirement of a legal name change.”

NYC Commission on Human Rights and Mastercard Host #AcceptanceMatters Panel and Unveil Acceptance Street During WorldPride 2019 on June 17, 2019 in New York City. (Photo by Nicholas Hunt/Getty Images for Mastercard)
The #AcceptanceMatters panel during WorldPride 2019 in New York City. (Photo by Nicholas Hunt/Getty Images for Mastercard)

The National Center for Transgender Equality’s report card on driver’s license gender change policy gave 22 states and three US territories failing grades on what it takes to make changes to government-issued IDs. Five states and Washington, DC, were given an A+ for having a gender-neutral option and not requiring provider certification.

While this is the first move by a major issuer to allow customers to personally set their names on a credit card, back in March 2017, HSBC allowed its transgender customers to choose from 10 gender-neutral titles, including Mre, (mystery), Msr. (a combination of Miss and Sir) and Pr (person).

Feature photo by Nicholas Hunt/Getty Images for Mastercard.

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