Lufthansa Announces New Long-Haul Premium Economy Product

Jun 24, 2019

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German carrier Lufthansa announced plans for a new premium economy product for its new long range aircraft, unveiling the product Monday as part of a broader investor presentation.

Featured rendering of Lufthansa's new premium economy product courtesy of Lufthansa.
Rendering of Lufthansa’s new premium economy product courtesy of Lufthansa.


Lufthansa revealed the new seats will be available as soon as next year. The first planes with the updated product will be Lufthansa’s Boeing 777-9 aircraft in third quarter of 2020, followed by Swiss Airlines’ Boeing 777-300s and Airbus A340-300s in 2021 during the first and second quarters, respectively.

Lufthansa on Monday showed what appears to be a rendering of the new product, which features seat-back screens and dividers for increased privacy over the economy seat shown behind the new W-class seat.

The reveal coincides with the decision to pull Lufthansa subsidiary Eurowings from the long-haul, low-cost segment. That development also was detailed Monday. Eurowings will instead return to a short-haul, point-to-point model, positioning it against other budget airlines such as Ryanair and EasyJet. The integration of Brussels Airlines into Eurowings will also be stopped, with a turnaround plan for the Belgian carrier coming later this year, the company said.

Featured photo courtesy of Wikimedia Commons.

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