JetBlue Files Lawsuit Against Walmart Over Its ‘Jetblack’ Service

Jun 24, 2019

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

JetBlue has filed a lawsuit against Walmart claiming that the retail giant’s online shopping service “Jetblack” oversteps the carrier’s trademark, The Associated Press reported today.

Walmart launched Jetblack, a text-based shopping assistant, in 2018 primarily as a service for busy parents. According to Reuters, JetBlue has claimed that Walmart has plans to use names like Jetsilver and Jetgold to expand into the travel and transportation sectors, among other areas. In the complaint, the airline claimed that this expansion would cause “significant consumer confusion” should these services launch.

Related: The 7 Best Starter Credit Cards

The carrier is requesting a judge stop Walmart from using Jetblack as the name for its service., another shopping service Walmart purchased in 2016, is also listed as a defendant in the case. Beyond blocking the use of the name, JetBlue has not disclosed what compensation or punitive damages it is seeking.

“We take this issue seriously, and once we are served with the complaint, we will respond appropriately with the court,” Walmart spokesman Randy Hargrove said in a statement to TPG.

Featured photo by Alberto Riva/TPG.

Ink Business Preferred℠ Credit Card

WELCOME OFFER: 80,000 Points


CARD HIGHLIGHTS: 3 points per dollar on the first $150,000 in combined spending on travel, shipping purchases,  internet, cable and phone services, and advertising purchases made with social media sites and search engines.

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 80,000 bonus points after you spend $5,000 on purchases in the first 3 months from account opening. That's $1,000 toward travel when you redeem through Chase Ultimate Rewards®
  • Earn 3 points per $1 on the first $150,000 spent on travel and select business categories each account anniversary year
  • Earn 1 point per $1 on all other purchases–with no limit to the amount you can earn
  • Points are worth 25% more when you redeem for travel through Chase Ultimate Rewards
  • Redeem points for travel, cash back, gift cards and more – your points don't expire as long as your account is open
  • No foreign transaction fees
  • Employee cards at no additional cost
  • $95 Annual Fee
Intro APR on Purchases
Regular APR
17.49% - 22.49% Variable
Annual Fee
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent Credit

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.