Skip to content

JetBlue Files Lawsuit Against Walmart Over Its 'Jetblack' Service

June 24, 2019
1 min read
JetBlue Files Lawsuit Against Walmart Over Its 'Jetblack' Service
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

JetBlue has filed a lawsuit against Walmart claiming that the retail giant's online shopping service "Jetblack" oversteps the carrier's trademark, The Associated Press reported today.

Walmart launched Jetblack, a text-based shopping assistant, in 2018 primarily as a service for busy parents. According to Reuters, JetBlue has claimed that Walmart has plans to use names like Jetsilver and Jetgold to expand into the travel and transportation sectors, among other areas. In the complaint, the airline claimed that this expansion would cause "significant consumer confusion" should these services launch.

Related: The 7 Best Starter Credit Cards

Sign up for our daily newsletter

The carrier is requesting a judge stop Walmart from using Jetblack as the name for its service. Jet.com, another shopping service Walmart purchased in 2016, is also listed as a defendant in the case. Beyond blocking the use of the name, JetBlue has not disclosed what compensation or punitive damages it is seeking.

“We take this issue seriously, and once we are served with the complaint, we will respond appropriately with the court,” Walmart spokesman Randy Hargrove said in a statement to TPG.

Featured image by Alberto Riva