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JetBlue has filed a lawsuit against Walmart claiming that the retail giant’s online shopping service “Jetblack” oversteps the carrier’s trademark, The Associated Press reported today.

Walmart launched Jetblack, a text-based shopping assistant, in 2018 primarily as a service for busy parents. According to Reuters, JetBlue has claimed that Walmart has plans to use names like Jetsilver and Jetgold to expand into the travel and transportation sectors, among other areas. In the complaint, the airline claimed that this expansion would cause “significant consumer confusion” should these services launch.

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The carrier is requesting a judge stop Walmart from using Jetblack as the name for its service. Jet.com, another shopping service Walmart purchased in 2016, is also listed as a defendant in the case. Beyond blocking the use of the name, JetBlue has not disclosed what compensation or punitive damages it is seeking.

“We take this issue seriously, and once we are served with the complaint, we will respond appropriately with the court,” Walmart spokesman Randy Hargrove said in a statement to TPG.

Featured photo by Alberto Riva/TPG.

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