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Free breakfast is very important to family travelers, and today Hyatt Place is making some important announcements about what comes next for their breakfast experience, wellness offerings, and mobile experience. Thankfully, for those in the World of Hyatt program, these changes are all positive…
When the Hyatt Place brand started experimenting with charging for breakfast earlier this year, I got pretty nervous about what the future held for the chain and those who use it on their travels. Free hotel breakfast may sound like a trivial topic to some, but to many traveling families where every dollar counts, it is an extremely important inclusion. You can use your points to book the room, start the day with free breakfast, and keep your budget intact for the more memorable parts of the journey.
Today the Hyatt Place brand has many announcements to make, and one of them is what comes next for their breakfast offerings. Since free breakfast matters to families, let’s start with that piece of the announcement.
Reimagined breakfast coming to Hyatt Place
Effective November 1, 2018, Hyatt Place will offer a ‘reimagined breakfast’. I bet you think you know where this is going, but don’t panic yet. This reimagined breakfast will offer some regional specialties such as avocado toast in the Pacific Northwest and good old biscuits and gravy in the South. The breakfast buffet will also offer cage-free eggs, all natural bacon, all natural skinless sausage, and artisanal bread and pastries. This is great as the state of affairs for the included Hyatt Place breakfast isn’t at an all-time high.
I was very worried that this was that time during the announcement when they would say that there would be a new fee to enjoy this reimagined breakfast, but that fear is only a tiny bit correct. Those who are World of Hyatt members, including those who sign-up for the World of Hyatt program at check-in, will still have free breakfast for everyone included with their room. If for some reason a person does not want to become a World of Hyatt member then breakfast would not be included unless their stay is booked before Hyatt formally announces these breakfast changes. What I’m not clear on yet is what happens with breakfast if you are a World of Hyatt member, but the stay was booked via a third party site such as Hotels.com, Expedia, etc. Hyatt does not typically honor elite benefits on stays booked via third party sites.
Hyatt Place properties are going mobile
Hyatt Place is targeting 2019 for a more mobile-capable experience, presumably where you will be able to check-in and hopefully unlock your door with your mobile phone. This is already in place at many other types of properties, including at one of their competitors, Aloft. Those with Hyatt Explorist and Globalist elite status will also have a forthcoming option to check-in early at Hyatt Place properties. In practice that is already available when space permits, so I don’t fully understand what component of this will be new, other than perhaps some confirmation of the early availability in the mobile app.
New well-being experiences at Hyatt Place
Nothing derails my workout and healthy eating plans like some frenetic travel days, so anything that hotels and airlines can do to help frequent travelers stay healthy is a positive move. In late 2018, Exhale will extend preferred privileges and rates to Hyatt Place guests that are staying in exhale markets. Exhale has fitness classes and spa services in cities such as Atlanta, Boston, New York City, and Dallas.
There will also make available new exhale wellness video content in the Hyatt Place rooms and in Hyatt’s mobile app in 5, 15, 30, and 45-minute segments no later than 2019. Finally, learning from the exhale fitness model, the new generation of Hyatt Place properties will transition to offering space for activities such as yoga and stretching to address shifting demand.
These announcements all sound like mostly positive changes for the Hyatt Place brand as they strive to meet the needs of travelers who want to stay healthy, connected, and experience some local offerings even while enjoying free breakfast in the hotel. Mostly, I’m relieved that free breakfast is sticking around for World of Hyatt members, and that what is available on the buffet beginning in November will be a little better than it is today.
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