Google+ is Shutting Down, But Many Airlines and Hotels Gave Up Years Ago

Oct 8, 2018

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Google announced Monday that it will officially be shutting down the Google+ social media platform over the next 10 months. According to The Wall Street Journal, the tech giant suffered a massive data breach in which developers may have had access to Google+ users’ profile data between 2015 and March 2018. Google did not disclose this news, out of fear of “draw[ing] regulatory scrutiny and caus[ing] reputation damage.” Now, in response to the breach, Google said in a blog post that it’s shutting down Google+ for consumers.

Google+ had long been an afterthought for most users. An indication of how big a failure it was, only 10% of Google+ users engage with the platform for more than five seconds, according to the company itself. Even in 2015, less than 1% of the then 2.2 billion Google users were active on Google+. But airlines, hotels, and credit card companies in particular had given up on the social platform years ago.

Based on this post from September 25, 2015, Frontier Airlines may take the cake on being the first to bail on Google+.

For Delta, the last post on Google+ appeared in 2016. The most recent activity by a major airline we could find has been by Alaska Airlines, which posted 21 weeks ago.

It’s not just the airlines that were early to dump Google+, which was released in 2011. Credit card companies and major hotel chains alike have lagged in posting on Google+, and many have been inactive since 2015. The last post from Capital One was almost three years ago.

Marriott and Turkish Airlines are among the few major travel brands that have managed to maintain a strong presence on Google+, both posting pretty regularly in comparison to their competitors.

According to the WSJ, shutting down Google+ aligns with Google’s greater agenda to tighten user privacy and security across several major products.

Featured image Rodion Kutsaev/Unsplash.

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