Google+ is Shutting Down, But Many Airlines and Hotels Gave Up Years Ago

Oct 8, 2018

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Google announced Monday that it will officially be shutting down the Google+ social media platform over the next 10 months. According to The Wall Street Journal, the tech giant suffered a massive data breach in which developers may have had access to Google+ users’ profile data between 2015 and March 2018. Google did not disclose this news, out of fear of “draw[ing] regulatory scrutiny and caus[ing] reputation damage.” Now, in response to the breach, Google said in a blog post that it’s shutting down Google+ for consumers.

Google+ had long been an afterthought for most users. An indication of how big a failure it was, only 10% of Google+ users engage with the platform for more than five seconds, according to the company itself. Even in 2015, less than 1% of the then 2.2 billion Google users were active on Google+. But airlines, hotels, and credit card companies in particular had given up on the social platform years ago.

Based on this post from September 25, 2015, Frontier Airlines may take the cake on being the first to bail on Google+.

For Delta, the last post on Google+ appeared in 2016. The most recent activity by a major airline we could find has been by Alaska Airlines, which posted 21 weeks ago.

It’s not just the airlines that were early to dump Google+, which was released in 2011. Credit card companies and major hotel chains alike have lagged in posting on Google+, and many have been inactive since 2015. The last post from Capital One was almost three years ago.

Marriott and Turkish Airlines are among the few major travel brands that have managed to maintain a strong presence on Google+, both posting pretty regularly in comparison to their competitors.

According to the WSJ, shutting down Google+ aligns with Google’s greater agenda to tighten user privacy and security across several major products.

Featured image Rodion Kutsaev/Unsplash.

Chase Sapphire Preferred® Card

WELCOME OFFER: 60,000 Points

TPG'S BONUS VALUATION*: $1,200

CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 toward travel when you redeem through Chase Ultimate Rewards®
  • 2X points on travel and dining at restaurants worldwide & 1 point per dollar spent on all other purchases.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 60,000 points are worth $750 toward travel
  • No delivery fees for a minimum of one year on qualifying food purchases with a DashPass subscription from DoorDash -over a $100 value. Activate with your Chase Sapphire card by December 31, 2021.
  • Earn 5X points on Lyft rides through March 2022. That’s 3X points in addition to the 2X points you already earn on travel.
Intro APR on Purchases
N/A
Regular APR
17.49% - 24.49% Variable
Annual Fee
$95
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent/Good

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.