This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.

A month after announcing its fitness-focused day trips, Equinox — which operates SoulCycle, PURE Yoga and the namesake Equinox gym network — has doubled down on its foray into the luxury travel market.

Last week, Equinox said it would begin offering “bespoke travel experiences” in tandem with the company’s launch of Equinox Hotels, slated for the spring of 2019. At the helm of the brand’s multi-day itineraries is Leah Howe, formerly of Van Wyck & Van Wyck and Butterfield & Robinson.

In a statement, Harvey Spevak, the executive chairman and managing partner of Equinox, said the shift toward travel “is a natural — and almost inevitable — extension” for the company.

“We are in the business of transformation,” Howe, now senior director of retreats and member experiences at Equinox, told TPG in an email. “Travel is transformation of the mind and spirit. And active travel is transformation of the mind, body and spirit.”

With the wellness travel market ballooning, it’s no surprise that Equinox is quickly asserting itself as a leader in the space. According to the 2018 Portrait of American Travelers survey, the segment accounts for 10% of all American travelers, and spending, about $27.1 billion last year, is on the rise. Globally, these numbers are even more impressive. The 2018 Global Wellness Economy Monitor reported that travelers worldwide took 830 million wellness trips in 2017.

(Photo courtesy of Equinox.)

Fit Trips

Though details are still scarce at this time, the first confirmed Equinox luxury tour will be a “summit-chasing adventure” in Morocco in April 2019, according to Equinox.

And more than a dozen trips are expected to take place next year, with the US, Canada, Italy, France, Finland, Scotland, Spain, Chile, Iceland, Brazil, Croatia and Ethiopia all being tentatively considered as destinations.

“Spectacular landscapes and topographies,” Howe said, make a location especially inspiring for fitness-focused travelers — as are “places with a [history] of high-performance activities, where champions have grown their craft.”

In an email distributed to Equinox members, the “domestic and international multi-day journeys” were described as “experiences developed and led by … top trainers and Group Fitness instructors.”

“Our trips will be crafted for people who want superlative experiences: the most exciting bike ride, the most challenging hike … or the most silent mountaintop meditation.”

Exercise will certainly be a focus of many Equinox tours, but intense physical fitness is not a requirement. There will also be experiences devoted to “regeneration.”(Personally, you can sign me up for the latter.)

Though luxury tours from Equinox will be open to everyone, Howe confirmed there will be a financial “incentive” for Equinox club members. Rates will vary depending on the destination and duration of the trip, but Howe said these trips are a “luxury offering and will be priced accordingly.”

Undoubtedly, these trips will not be cheap for anyone, members included. The brand’s single-day trips cost members $425 — a $50 discount from the non-member cost of $475.

“This is an exciting time,” Howe said. “…we look forward to bringing travelers closer to this world.”

Until Equinox bespoke travel experiences and the eponymous hotel brand launch this spring, New York-based travelers can get a taste of Equinox travel by signing up for the brand’s day trips. The October lineup includes precision running at Mohonk Preserve (Saturday, Oct. 13) and cycling along the Hemlock Reservoir, Long Island Sound and Saugatuck River (Sunday, Oct. 21).

Feature image by Cyrille Gibot / Getty Images. 

The Business Platinum® Card from American Express

Aside from the 75,000 points welcome bonus, Amex recently made huge improvements to the Business Platinum Card, including the fact that you will now earn 50% more points on purchases of $5,000 or more, earn 5x on flights and eligible hotels at Amextravel.com and cardholders will receive a $200 airline fee credit each year.

Apply Now
More Things to Know
  • Welcome Offer: Earn up to 75,000 Membership Rewards® points.
  • Earn 50,000 Membership Rewards® points after you spend $10,000 and an extra 25,000 points after you spend an additional $10,000 all on qualifying purchases within your first 3 months of Card Membership.
  • Get 5X Membership Rewards® points on flights and prepaid hotels on amextravel.com.
  • Get 50% more Membership Rewards® points. That's 1.5 points per dollar, on each eligible purchase of $5,000 or more. You can get up to 1 million additional points per year.
  • 35% Airline Bonus: Use Membership Rewards® Pay with Points for all or part of a flight with your selected qualifying airline, and you can get 35% of the points back, up to 500,000 bonus points per calendar year.
  • Enroll to get up to $200 in statement credits annually by getting up to $100 semi-annually for U.S. purchases with Dell. Terms apply.
  • Get one year of Platinum Global Access from WeWork. With this membership, you can access 300+ premium, inspiring workspaces in 75+ cities. To get this exclusive offer, enroll between 2/15/2019 and 12/31/2019.
  • Terms Apply
  • See Rates & Fees
Intro APR on Purchases
N/A
Regular APR
N/A
Annual Fee
$595
Balance Transfer Fee
See Terms
Recommended Credit
Excellent Credit
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.