Why you should expect Emirates premium fares to get cheaper
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
Like most other airlines around the world, Emirates believes that business travel will take the longest to recover. But instead of waiting for it to return, Emirates is changing how it approaches leisure travelers in order to maximize on ramping up capacity.
Speaking during a panel at ITB Berlin on Tuesday, Emirates President Tim Clark detailed that the airline will target high-end leisure travelers in order to fill up the seats that were once typically filled by business travelers.
The inventory that had been allocated to high-paying business travelers for whom money wasn’t an issue has been adjusted to target “higher-end leisure travelers,” Clark said.
“They want flat beds and service,” Clark said. “[We will] adjust our price points to encourage leisure travelers to travel.”
It’s not the average leisure traveler Emirates is targeting. Instead, it’s looking at the luxury leisure traveler who will dish out a bit more cash for a much more luxe experience. In other words, don’t expect to be able to fly Emirates first class for the price of an American Airlines economy ticket to the same destination.
Dubai-based Emirates is known for its flashy on board offering — especially in its new premium, business and first-class cabins. The airline’s new first-class product — referred to as the “gamechanger” — is widely regarded as one of the best in the sky.
From New York to Dubai, you can currently find return flights in first class from about $14,000 for mid-summer travel, while business class tends to hover around the $4,500 mark return. The airline first began flying its new premium economy product to London earlier this year. At this point, it’s not flying to the U.S.
Based on Google Flights’ built-in price-tracking feature, the fares in business-class are lower than average. It’s unclear just how much lower those fares may fall in the coming weeks and months.
According to an annual report by the Global Business Travel Association, the business travel sector isn’t expected to fully recover until 2025.
Also at ITB Berlin on Tuesday, Air France-KLM CEO Ben Smith detailed that the group is working on a similar timeline, believing that business travel will take three to four years to recover.
In November 2020, Emirates posted a $3.4 billion loss in the first six months of the year. The airline temporarily suspended operations at the height of the pandemic, and since, it’s been slow to resume its route network.
Featured photo by Zach Griff/The Points Guy.
Welcome to The Points Guy!
WELCOME OFFER: 80,000 Points
TPG'S BONUS VALUATION*: $1,650
CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners
*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.
- Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®. Plus earn up to $50 in statement credits towards grocery store purchases within your first year of account opening.
- Earn 2X points on dining including eligible delivery services, takeout and dining out and travel. Plus, earn 1 point per dollar spent on all other purchases.
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
- With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories.
- Get unlimited deliveries with a $0 delivery fee and reduced service fees on eligible orders over $12 for a minimum of one year with DashPass, DoorDash's subscription service. Activate by 12/31/21.
- Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
- Get up to $60 back on an eligible Peloton Digital or All-Access Membership through 12/31/2021, and get full access to their workout library through the Peloton app, including cardio, running, strength, yoga, and more. Take classes using a phone, tablet, or TV. No fitness equipment is required.