Delta Wants Seattleites to Visit Home With New Ad Campaign
Let's be honest, in the midst of our busy work and social lives, we forget to call home and visit our moms and dads a little too often. Delta wants to make that easier by providing long-distance moms with an advertising campaign to help remind and persuade their children living in Seattle to visit more often.
More than 60% of Seattle residents are transplants, and Delta is the city's fastest-growing carrier. The airline's campaign to visit home launched on August 15 and features real messages from moms of Seattle urbanites that remind their sons and daughters to visit home.
These handwritten messages, like "Stu, I'll always be here for you. Waiting. In Denver. For you to visit. Love, Mom," are paired with a home photo of a mom and their child. The ads will be posted around the city on billboards, storefront posters, local bars and city hotspots, Delta wrote in a blog post. Delta will send a handful of look-alike moms to greet a son or daughter when they least expect it and deliver a message from their actual mom.
The carrier partners with the Seattle Sounders and surprised brothers Cristian and Alex Roldan during a media event.
“Given its status as a hub for technology, innovation and culture, Seattle draws people from across the globe – and often that means moving quite far from home,” Tony Gonchar, Delta’s VP in Seattle said in a statement. “Our campaign reminds Seattleites to stay connected to the people and places that matter most to them. And with more than 50 destinations from Seattle, Delta can connect Seattle residents to their moms, dads and other family members and friends who may live far away.”