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Delta Air Lines Appears to Be Testing a Change to Its Online Fare Display

June 19, 2019
2 min read
Delta Air Lines Appears to Be Testing a Change to Its Online Fare Display
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Delta Air Lines appears to be testing a new way of displaying fares on its website.

Recently, some users saw Delta One and first-class fares display on the far left side of the carrier's online booking price chart. Those fares appeared in the space where the airline typically shows its Basic Economy fares.

TPG's Executive Editorial Director Scott Mayerowitz, a Delta Platinum Medallion member noticed the quirk when searching for flights Tuesday morning. Scott avoids Basic Economy but rarely buys first-class seats. He does have the Delta Reserve and the Delta Platinum cards from American Express. Logging out and using incognito mode on his browser, sent it back to the normal way of viewing fares.

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Nick Ellis, TPG's Reviews Editor and a Delta Diamond Medallion member, only saw the standard display format Tuesday. So did Managing Editor Alberto Riva, a Platinum Medallion. However, Benji Stawski, a long-time TPG contributor who does not have status on Delta, saw the apparent test format.

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Delta has slowly been trying to monetize the front of the plane, with more and more frequent flyers spending miles for upgrades instead of receiving them for free.

In an emailed statement, Delta spokeswoman Kate Modolo told TPG that the airline regularly conducts tests to improve its digital platforms. She added:

"Customers have an expectation that their digital experiences with Delta align with those of other great consumer brands – that’s why we’ll never stop developing ways to make them better. We have been a leader in bringing side-by-side transparency to each fare product so that customers can make an informed choice based on their individual needs – testing how those products are displayed is part of making sure the experience is optimal, and a tenant of digital best practices."

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