Delta Air Lines Appears to Be Testing a Change to Its Online Fare Display

Jun 19, 2019

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Delta Air Lines appears to be testing a new way of displaying fares on its website.

Recently, some users saw Delta One and first-class fares display on the far left side of the carrier’s online booking price chart. Those fares appeared in the space where the airline typically shows its Basic Economy fares.

TPG’s Executive Editorial Director Scott Mayerowitz, a Delta Platinum Medallion member noticed the quirk when searching for flights Tuesday morning. Scott avoids Basic Economy but rarely buys first-class seats. He does have the Delta Reserve and the Delta Platinum cards from American Express. Logging out and using incognito mode on his browser, sent it back to the normal way of viewing fares.


Nick Ellis, TPG’s Reviews Editor and a Delta Diamond Medallion member, only saw the standard display format Tuesday. So did Managing Editor Alberto Riva, a Platinum Medallion. However, Benji Stawski, a long-time TPG contributor who does not have status on Delta, saw the apparent test format.

Related: Choosing the Best Credit Card for Delta Flyers


Delta has slowly been trying to monetize the front of the plane, with more and more frequent flyers spending miles for upgrades instead of receiving them for free.

In an emailed statement, Delta spokeswoman Kate Modolo told TPG that the airline regularly conducts tests to improve its digital platforms. She added:

“Customers have an expectation that their digital experiences with Delta align with those of other great consumer brands – that’s why we’ll never stop developing ways to make them better. We have been a leader in bringing side-by-side transparency to each fare product so that customers can make an informed choice based on their individual needs – testing how those products are displayed is part of making sure the experience is optimal, and a tenant of digital best practices.”

Related: The Best Credit Card of 2019: Offers & Sign-up Bonuses

Chase Sapphire Preferred® Card

WELCOME OFFER: 80,000 Points


CARD HIGHLIGHTS: 3X points on dining and 2x points on travel, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®.
  • Enjoy benefits such as a $50 annual Ultimate Rewards Hotel Credit, 5x on travel purchased through Chase Ultimate Rewards®, 3x on dining and 2x on all other travel purchases, plus more.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
  • With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
Regular APR
16.24% - 23.24% Variable
Annual Fee
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.