TPG exclusive: Frontier Airlines CEO says ‘it’s time to fly,’ fate of recovery rests with travelers

Aug 7, 2020

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

U.S. airlines are at something of a tipping point. Either Americans keep returning to the skies as they did before July and carriers avoid massive staff cuts this fall — potentially with additional government aid — or the travel industry retracts and takes years to recover.

At least that’s the view of Frontier Airlines CEO Barry Biffle. Like every carrier, Frontier saw a recovery in travel that stalled around the end of June, dramatically setting back its hope to fly as much as 90% of its 2019 schedule by the end of the year. Now, Frontier reset its goal, saying it plans to fly just 50% to 70% of last year’s schedule by the end of December. But, beyond that, Biffle said the industry is at another crossroads that could determine its trajectory in the coming years.

“We need to see the American people gain confidence in travel,” he told TPG in an exclusive interview on Thursday. The alternative: more cuts this fall and an increased likelihood of furloughs for hundreds of Frontier flight attendants and pilots.

Sign up for the free daily TPG newsletter for more airline news!

Travelers are not returning to the skies as quickly as they were in June. Data from trade group Airlines for America (A4A) shows U.S. passenger numbers stalled at down around 80% year-over-year since the beginning of July. The plateau is widely attributed to the resurgence of coronavirus cases and local travel restrictions across much of the U.S.

“Ahead of any vaccine, [the recovery] really does depend on how well countries manage to control the virus,” International Air Transport Association chief economist Brian Pearce said July 28. The organization pushed back its timeline for the recovery in air travel by a year to 2024, with Pearce citing some “issues arising” in places like the U.S. and elsewhere.

Estimates for when a vaccine will be widely available range dramatically. Biffle anticipates one by next spring, perhaps in time for airlines to capture Spring Break travel. But not everyone is as optimistic. United Airlines CEO Scott Kirby, for example, does not expect one until the end of 2021.

But vaccine or not, Biffle insists that flying is safe today.

Related: Global air travel unlikely to recover until 2024 as COVID remains ‘issue’ in US, elsewhere

Out of the four million people that Frontier has flown since the Centers for Disease Control and Prevention (CDC) began tracking COVID-19 infections in January, not a single case is attributed to exposure onboard one of the airline’s planes, said Biffle.

“Flying is one of the safest things you can do outside your home. The air is as clean as a hospital surgery room,” he said. “It’s time to fly.”

CDC data shows more than 4.8 million confirmed COVID-19 cases in the U.S. A spokesperson was not immediately available for comment on whether any were attributable to transmission onboard a flight.

The CDC does warn would-be flyers that travel increases their chances of getting the coronavirus. Staying home is the best way to avoid infection, its website says.

Related: Frontier hopes to buck pandemic trend with growth, but says masks are a must

DENVER, CO - MAY 6: Brandon Wilson (right), owner of AvidJet, prepares to disinfect a Frontier airplane set to depart on Wednesday at 6 a.m. at Denver International Airport on Tuesday, May 6, 2020. ProShield, the microbiostatic agent used to disinfect the plane, will keep the aircraft clean for up to 90 days after application. Beginning this week, Frontier will require the use of masks by passengers and will implement temperature checks in the coming weeks. (Photo by AAron Ontiveroz/MediaNews Group/The Denver Post via Getty Images)
Cleaners prepare to disinfect a Frontier airplane at Denver International Airport in May 2020. (Photo by AAron Ontiveroz/MediaNews Group/The Denver Post via Getty Images)

 

All U.S. airlines are taking a multi-layered approach to safety. Masks onboard flights are universally mandated by carriers, while every airline has stepped up cleaning procedures and some have instituted health declarations at check in. Several airlines are blocking middle seats in the auspices of social distancing onboard and Frontier alone checks the temperature of every traveler before they board a flight.

Every carrier argues that these measures keep travelers and crews safe from the coronavirus. And few cases of COVID-19 globally have been directly attributed to transmission onboard a plane.

But airports are a potential weak point in safety protocols. Many lack the sophisticated air filtration found onboard airplanes, and some do not mandate masks inside their facilities. However, airlines are moving to address the latter issue, with United recently threatening to ban travelers who do not wear masks in airport terminals.

Related: Which US airlines are blocking middle seats and requiring masks?

Still, Biffle pressed the case that it’s safe to fly.

“Should you fly on an airplane? Yes. Should you go to a crowded bar? Probably not,” he said.

While Las Vegas casinos and Orlando theme parks may spook those worried about crowds during the pandemic, there are plenty of others destinations that feature wide open spaces an opportunities for outdoor, socially distance recreation. Conveniently, Frontier serves many of those outdoor-oriented destinations. That includes Colorado, where the airline and operates its busiest hub in Denver, but also destinations in Montana, Oregon and Wyoming, among others.

“We can’t live in fear of everything,” said Biffle. “We need to try to get back to some level of normalcy.”

Related: State-by-state guide to coronavirus reopening

Biffle’s push to convince Americans that flying is safe is far from altruistic. Frontier stands to benefit from any uptick in holidaygoers, who have made up the vast majority of its customers — both before and during the pandemic. The airline continues to take delivery of new jets, with its 100th Airbus A320 family plane arriving at the end of July.

An uptick would also help it avoid some of the painful furloughs that threaten airlines and their staff this fall. Frontier has notified 925 flight attendants and 559 pilots of possible furloughs, or roughly 35% of both employee groups.

The issue is timing. Airlines are planning their fall and winter schedules now and, as part of that, making decisions on their staffing needs for the foreseeable future.

Related: Fast-growing Frontier Airlines takes delivery of 100th Airbus

Frontier launched a new sale in recent days in the hopes of luring more would-be travelers onto planes. But there is not much time; for the sale to work the airline needs to see a significant uptick in bookings over the next two weeks to avoid further cuts — and potentially furloughs — this fall, said Biffle.

He is not alone is acknowledging that travelers need to return if the airline industry is to fly out of the crisis. Other executives are singing a similar tune, though many doubt a full recovery is likely until there is a vaccine.

“We need to see a pickup in revenue,” Delta Air Lines CEO Ed Bastian wrote in a memo to staff on Thursday that was viewed by TPG. The Atlanta-based carrier has cut costs in half and, barring the furlough of some 2,500 pilots this fall, will likely find it difficult to cut further.

Related: US airlines send another 10,500 furlough notices as industry faces dramatic contraction

Biffle sees three paths forward. His preferred path is travelers continue to return and revenues rise. Another is that the federal government extends employment protections first provided under the CARES Act through March 2021, a move that would allow carriers to keep workers on the payroll and quickly ramp up in flights when flyers return. Or three, travelers do not return and the federal government does not extend payroll assistance, forcing potentially drastic cuts starting Oct. 1.

One issue with furloughing pilots is training and certification. Once these lapse, regulators require retraining when they return to an airline — regardless of whether they were gone for one month or two years.

“If you don’t do this, then you’re going to be in a situation where you hurt the economic recovery,” Biffle said on the potential extension of federal payroll aid under the CARES Act.

Related: United is latest to back union-led effort to extend coronavirus employment protections

The push to extend the CARES Act is led by 13 labor unions, including the Air Line Pilots Association (ALPA) and Association of Flight Attendants-CWA (AFA) that represent crews at Frontier. The measure is currently being debated as part of a larger aid package in Congress.

While further government support may be necessary to keep flight attendants and pilots ready for the upturn, Biffle does not see it as the key to a recovery — or to keeping airlines in business. That, he said, depends on getting people back into the air.

“Don’t you think it’d be good for everybody’s sanity over the next 60 to 90 days to still get out and see the country? Go see a beach, go see some mountains, go see some trees and change your scenery,” he said. “If we don’t start doing that, I think you’re going to have significant depression — not just economically, but mentally.”

Related: Frontier is now screening passengers’ temperatures, a first in the US

This is the latest installment in our on-going “CEO chat” series of interviews with airline executives on how they are navigating the coronavirus pandemic. Read the our interviews with the leaders of Cape Air, Frontier, Spirit Airlines and Sun Country Airlines.

Featured image by robertcicchetti / Getty Images.

Chase Sapphire Preferred® Card

WELCOME OFFER: 80,000 Points

TPG'S BONUS VALUATION*: $1,600

CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 toward travel when you redeem through Chase Ultimate Rewards®.
  • 2X points on travel and dining at restaurants worldwide, eligible delivery services, takeout and dining out & 1 point per dollar spent on all other purchases.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 80,000 points are worth $1,000 toward travel.
  • Get unlimited deliveries with a $0 delivery fee and reduced service fees on orders over $12 for a minimum of one year on qualifying food purchases with DashPass, DoorDash's subscription service. Activate by 12/31/21.
  • Earn 5X points on Lyft rides through March 2022. That’s 3X points in addition to the 2X points you already earn on travel.
Intro APR on Purchases
N/A
Regular APR
15.99%-22.99% Variable
Annual Fee
$95
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent/Good

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.