This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.

A new drink trend is sweeping the Cote d’Azur.

And, appropriately enough, it also is azure in color: blue wine.

Hotels in the southern French town of Sete have been completely selling out of a new type of blue Chardonnay made in Spain and marketed by French entrepreneur Rene Le Bail. In the Mediterranean town’s beachfront hotels and bars, tourists and locals alike have been downing the blue drink by the case — the first 2,000-bottle order has already been entirely imbibed.

Le Bail is now placing an order for 35,000 more bottles to quench tippling beachgoers on the French Riviera. He predicts 35,000 bottles of the wine, dubbed “Vindigo,” will last about two months in the region because “everybody wants it,” Le Bail told Reuters, noting that he’s had orders from across France, Belgium, Germany, Britain, Italy, Russia, China and Indonesia.

Rene Le Bail, founder of Vindigo blue wine. (Image by REUTERS/Antony Paone)

But Le Bail wants to keep Vindigo’s vendors exclusive. “We’ve said no to all the big supermarkets,” he said. “We want in France to sell the wine through small-scale wine merchants and grocers.”

At first glance, the electric blue potable might look like a stem glass full of windex or toilet cleaner. But, the bright turquoise color is actually a naturally occurring pigment, called anthocyanin, that’s cultivated by filtering the white wine through red grape skins.

“I love the color, it’s perfect for the summer,” a tourist from Singapore named Nora told Reuters while drinking the blue wine on the beach. “It brings happiness, joy, I really like it.”

Le Bail says the wine has notes of cherry, raspberry, blackberry and passion fruit. “Women appreciate it very much,” Le Bail told the Telegraph, “It is an ideal wine for the summer, to drink on the sand or at the edge of the swimming pool.”

Image by Vindigo via Facebook.
Image by Vindigo via Facebook.

“It reminds me of something, I’m not sure which fruit but it makes me think of, I don’t know, maybe sweets from my childhood,” a blue wine drinker named Frederic told Reuters.

Vindigo seems to be catching on with even discerning French wine drinkers — a big change from when Le Bail first started production. He originally wanted a vineyard in his home country of France to make the blue wine, but none would, so he moved the operation to Almeira, Spain.

It’s not the first blue wine to debut in France. Back in 2016 a Spanish start-up blue wine named Gik was sold in French grocery stores. But the self-proclaimed “world’s first blue wine” labeled itself as “vin bleu,” which violated the European Union’s labeling regulations, and so it was pulled from shelves nationwide.

But, we have a feeling Vindigo has a bright blue, Instagram-based future ahead of it.

Featured image by Vindigo via Facebook.

The best beginner points and miles card out there.
Chase Sapphire Preferred® Card

With great travel benefits, 2x points on travel & dining and a 50,000 point sign up bonus, the Chase Sapphire Preferred is a great card for those looking to get into the points and miles game. Here are the top 5 reasons it should be in your wallet, or read our definitive review for more details.

Apply Now
More Things to Know
  • Earn 50,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $625 toward travel when you redeem through Chase Ultimate Rewards®
  • Chase Sapphire Preferred® named a 'Best Travel Credit Card' by MONEY® Magazine, 2016-2017
  • 2X points on travel and dining at restaurants worldwide & 1 point per dollar spent on all other purchases.
  • No foreign transaction fees
  • 1:1 point transfer to leading airline and hotel loyalty programs
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 50,000 points are worth $625 toward travel
  • No blackout dates or travel restrictions - as long as there's a seat on the flight, you can book it through Chase Ultimate Rewards
Intro APR on Purchases
N/A
Regular APR
17.74% - 24.74% Variable
Annual Fee
$0 Intro for the First Year, then $95
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent Credit

Editorial Disclaimer: Opinions expressed here are author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.