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Out of the way, OpenTable: American Express is launching a new reservations feature for premium cardholders, directly accessible through their mobile phones.
The mobile app feature is for cardholders of The Platinum Card® from American Express and the Centurion Card . Members will have access to thousands of restaurants worldwide, including exclusive tables at Michelin-starred Amex partners around the globe. Fine dining will be a hallmark of the new service, but the booking capability isn’t limited to high-end restaurants. Amex’s partnerships with UK restaurant booking services Seven Rooms and Bookatable will allow Amex customers to access everything from casual eateries to high-end restaurants, bars, clubs and lounges.
Amex’s reservation service will launch in the UK at the end of September, and will roll out to to US customers and other regions throughout 2019. UK clientele will begin with access to 2,000 UK restaurants, 1,000 of which will be located in London. Inaugural reservation partners include Hakkasan, Nobu and Chiltern Firehouse.
The service doesn’t replace Amex’s signature Platinum Concierge service, which has been around for more than two decades for booking not just restaurants, but also hotels as well as exclusive VIP events. And in 2017, Amex launched its Global Dining Collection in partnership with world-renowned chefs and restaurants such as Massimo Bottura of Italy’s Osteria Francescana, Thomas Keller of New York’s Per Se and Daniel Humm of New York’s Eleven Madison Park.
Instead, the new feature is the latest competitive effort from Amex to target HENRYs (High Earners, Not Rich Yet) who love the Chase Sapphire Reserve and may not necessarily want to go through the live concierge service. During the American Express Q2 2018 earnings call, CEO Stephen Squeri stated that Millennials represented a significant number of Amex’s new Platinum cardholders. This move also offers new options for high-end consumers who comprise the backbone of Amex’s clientele.
Featured photo by Ali Inay on Unsplash.
The American Express Platinum card has some of the best perks out there: cardholders enjoy the best domestic lounge access (Delta SkyClubs, Centurion Lounges, and Priority Pass), a $200 annual airline fee credit as well as up to $200 in Uber credits, and mid-tier elite status at SPG, Marriott, and Hilton. Combined with the 60,000 point welcome offer -- worth $1,140 based on TPG's valuations -- this card is a no-brainer for frequent travelers. Here are 5 reasons you should consider this card, as well as how you can figure out if the $550 annual fee makes sense for you.
- Earn 60,000 Membership Rewards® points after you use your new Card to make $5,000 in purchases in your first 3 months.
- Enjoy Uber VIP status and free rides in the U.S. up to $15 each month, plus a bonus $20 in December. That can be up to $200 in annual Uber savings.
- 5X Membership Rewards® points on flights booked directly with airlines or with American Express Travel.
- 5X Membership Rewards points on prepaid hotels booked on amextravel.com.
- Enjoy access to the Global Lounge Collection, the only credit card airport lounge access program that includes proprietary lounge locations around the world.
- Receive complimentary benefits with an average total value of $550 with Fine Hotels & Resorts. Learn More.
- $200 Airline Fee Credit, up to $200 per calendar year in baggage fees and more at one qualifying airline.
- Get up to $100 in statement credits annually for purchases at Saks Fifth Avenue on your Platinum Card®. Enrollment required.
- $550 annual fee.
- Terms Apply.
- See Rates & Fees