Allegiant to test 'Flight Pass' packages in Cincinnati and Nashville
Allegiant Air is testing new, and in some instances unique, ways to grow its passenger base. The latest effort is selling packages of discounted flight passes in two cities next summer.
The Las Vegas-based discounter will test "Flight Pass," where passengers can buy packages of four, six or eight flights at a discounted rate. The program will be trialed next summer at the carrier's bases at Cincinnati/Northern Kentucky International Airport (CVG) and Nashville International Airport (BNA). Allegiant vice-president of revenue and planning Drew Wells announced the program during an investor presentation Wednesday.
"The ability to sell [a passenger] four, six or eight flight passes ahead of time at a discount for all those flights, is a great way to capture a few more of those trips," he said. "[If] that customer is traveling anyway, why not have them travel on us?”
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Wells did not provide further details of the flight pass program which he said is still being developed but will be available for summer 2020 travel.
The passes are just one of the ways Allegiant is trying to land more passengers. The airline began selling bundles of airport and onboard amenities to passengers booking on its website in October. The options include:
- Allegiant Basic: No added amenities, includes one personal carry-on item
- Allegiant Bonus: One personal carry-on item, one carry-on suitcase, and seat assignment
- Allegiant Total: One personal carry-on item, one carry-on suitcase, one checked bag, seat assignment, priority boarding, and free trip changes
In addition, Allegiant began testing a premium economy product dubbed "Allegiant Extra" on select routes from Los Angeles (LAX) in June. The product includes a minimum of six inches of extra legroom, priority boarding and a complimentary beverage. The Extra seats are located at the front of the aircraft cabin.
Related: Allegiant Air latest to plan base in booming Nashville
The idea of a package of flight passes, or coupons, is not new. Regional carrier Cape Air sells similar packages of 10 one-way flights under its "TravelPass" program, and a similar product used to be available on the shuttles between Boston, New York and Washington.
