Check your account: Alaska says “sorry” with free elite qualifying miles
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Alaska Airlines is giving out elite status qualifying miles to many of its customers over the operational meltdown the airline suffered during the holidays and into the new year.
As first reported on Flyertalk, Alaska is handing out between 2,500 and 5,000 miles to customers impacted by a slew of cancellations and delays.
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The news was confirmed by TPG Lounge reader David Feinberg, who is an Alaska MVP Gold 75K member. He received 5,000 EQMs on Friday, Jan. 21, 2022.
The letter to Weinberger reads:
“As a tangible way to apologize for the disruption to your travel plans, we will be crediting your Mileage Plan account with 5,000* elite-qualifying miles toward your 2023 status qualification.”
This offer appears to be semi-targeted with most people who are receiving the EQMs reporting they were caught up in delays or cancellations in December and January. Some readers on Flyertalk, though, said they got the bonus EQMs despite not being directly impacted. I did not receive any offer myself even though I’m a top-tier Alaska flyer. I also didn’t have any flights substantially delayed or canceled during the past few months.
As we reported, Alaska cut 10% of its schedule as a series of storms and sickouts due to omicron made a mess of operations over several weeks.
According to a TPG analysis, Alaska canceled nearly 10% of its flights over the critical holiday period as well.
“Your loyalty isn’t something we take for granted, and we hope to continue welcoming you as an elite member for many years to come,” Alaska’s letter to top-tier elites concludes.
Last year, Alaska had the “fast track to status” promotion which was giving out 50% bonus EQMs.
Mileage Plan also had a lucrative promotion so that every $2,500 spent on the Alaska Airlines Visa Signature® credit card (or the Alaska Airlines Visa® Business card) earned you 2,500 EQMs toward Alaska Airlines elite status. You were able to earn up to 20,000 EQMs without ever getting on a plane this way.
So far this year, there haven’t been any similar shortcuts to status.
Featured photo by Clint Henderson/The Points Guy.
Updated on 4/27/22.
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