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Alaska on your bucket list? Alaska Airlines sale offers up to 21% off

March 30, 2021
4 min read
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If visiting Alaska is on your bucket list, Alaska Airlines is hoping to spur you into action.

The carrier has rolled out a sale for up to 21% off flights to its namesake state this summer. And in fact, this may be the best summer yet to visit Alaska without as many visitors as usual due to the pandemic's impact on the state's summer cruise season.

This flight deal covers flights between Alaska and all of Alaska Airlines’ destinations in the 48 contiguous states, but — as always — there's some fine print.

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Save 21% on flights to Alaska

The 21% off discount for 2021 travel applies to base economy fares for Alaska Airlines flights on Tuesdays, Wednesdays and Saturdays for travel from May 1 through June 30. Flights on other days are eligible for 10% off. First-class fares also receive 10% off during the sale, which ends at 11:59 p.m. PT on Sunday, April 4. The Alaska city of Prudhoe Bay is excluded from the offer.

To take advantage of the deal, customers must visit Alaska Airlines’ website and enter the code BUCKETLIST at the time of booking. Additional fine print can be viewed on Alaska Airlines’ website. The fare displayed in your search results will be the discounted rate, assuming you selected an eligible fare and utilized the promo code.

(Screenshot courtesy of Alaska Airlines)

Increasing competition to Alaska

More broadly, Alaska’s 21% off sale comes during what appears to be an escalating turf battle with rival Delta.

The carriers already are fierce competitors in Seattle, where Delta once was a partner of Alaska before deciding carve out its own hub there. That led to a tit-for-tat expansion there, though that seemed to have cooled in recent years.

Now, as all of the big U.S. airlines have increasingly looked to add service to leisure outdoor-focused destinations during the pandemic, Alaska and Delta are battling in Alaska.

Ketchikan, Alaska (Photo by emperorcosar/Shutterstock.com)

More: 4 tips for visiting Alaska, The Last Frontier, in 2021

In March, Delta added a slew of new and expanded routes to Alaska, boosting flights to Anchorage (ANC), Fairbanks (FAI), Juneau (JNU), Ketchikan (KTN) and Sitka (SIT) from a variety of its hubs across in the lower 48. The routes, timed to capture summer travel, represented a big expansion into one of Alaska Airlines’ top markets.

One week later, Alaska responded with its own move – adding its first-ever summer seasonal route between Anchorage (ANC) and Minneapolis-St. Paul (MSP). The move was widely viewed as a retaliatory shot at Delta, which operates a large hub at MSP.

For Alaska, which says plans for the sale were already in the works before the recent route announcements, the promotion is a way for it to reinforce its presence in the market.

More: Alaska Airlines defends its home turf in newest spat with Delta

"By nature of our brand and our strength in the state of Alaska, we don't market it very often. So this will be one of the first times that we've done it," Natalie Bowman, Alaska Airlines' managing director for marketing and advertising, told TPG. "It was really in reaction to the decline in the cruise business, which is a critical piece of business for state of Alaska tourism. We wanted to do something that helps the state and gets more people up to Alaska."

Bowman said the carrier is targeting those beginning to travel again and who — post pandemic — may be thinking about "that bucket list trip that they've been thinking about for 10 years and never did it, and now they want to do it. We feel like state of Alaska accomplishes that in a lot of ways."

Bowman said its possible that Alaska could repeat the bucket-list them for sales to other destinations in the future. But, for now, the sale featuring Alaska will run through Sunday.

Contributing: Zach Griff, TPG

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening
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  • Earn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
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Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
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3XEarn 3 Points per $1 spent at Restaurants and Supermarkets
3XEarn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
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  • Intro Offer
    For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening

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  • Annual Fee

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    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

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Why We Chose It

The Citi Premier’s 3 points per dollar spent across a wide range of popular categories is one of the more lucrative offerings in the world of points and miles. The Citi Premier comes with a $95 annual fee and is currently offering a solid sign up bonus of 80,000 points after you spend $4,000 on purchases within the first three months. It also has some valuable transfer partners to make the most of your rewards. Add in access to Citi Entertainment plus a $100 hotel credit for any single-stay hotel booking that exceeds $500 or more, excluding taxes and fees, booked through the Citi travel website, there are few reasons why the Citi Premier should not be in every traveler’s wallet.

Pros

  • Earns 3x points on restaurants, supermarkets, gas stations, air travel and hotels.
  • $100 annual hotel savings benefit (on single hotel stay bookings of $500 or more, excluding taxes and fees, booked through thankyou.com)
  • Points transfer to 16 airline programs, from JetBlue to Virgin Atlantic.
  • World Elite Mastercard benefits, extended warranty, damage and theft protection.

Cons

  • $95 annual fee
  • Lacks travel protections that other travel rewards cards come with
  • For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening
  • Earn 3 Points per $1 spent at Restaurants and Supermarkets
  • Earn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
  • Earn 1 Point per $1 spent on all other purchases
  • Annual Hotel Savings Benefit
  • 80,000 Points are redeemable for $800 in gift cards when redeemed at thankyou.com
  • No expiration and no limit to the amount of points you can earn with this card
  • No Foreign Transaction Fees on purchases