Airline Launches Live Concerts on Flights to Attract Millennials
File this one under "worst nightmare."
Garuda, Indonesia's national airline, is now offering "live acoustic performances" on select domestic flights in an effort to woo millennials, according to Newsweek.
The program launched on Wednesday on a flight from Jakarta to Bali and hopes to promote "new, local talent" in addition to merely entertaining passengers. Performances will run anywhere from 10-15 mins, and will only be available on select flights.
The purpose of the marketing scheme is to attract those who “want a different flight experience,” according M. Ikhsan Rosan, spokesman for the airline.
According to Newsweek, Garuda is not the first airline to try a stunt like this. Southwest allegedly attempted something similar with live performances of its own back in 2017 to "mixed results." No surprise there. A live concert in a confined space is a tough sell for passengers hoping to get work done or sleep during a flight.
It should also be noted that in response to heightened safety concerns after the crash of fellow Indonesian airline LionAir, "Safety was one of the key issues taken into consideration by Garuda with the new live performances initiative," Newsweek reports. The airline is said to have "held a lengthy consultation to ensure the concerts would not compromise safety or security."
No word on whether passengers are offered earplugs during flight along with their blankets and pillows.