Air New Zealand Axes ‘Unbearable’ Hip Hop Flight Safety Video

Feb 1, 2019

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

In today’s over-the-top airline safety video culture (and yes– there is a culture), it’s pretty much commonplace to find yourself cringing through safety instructions before takeoff. However, it’s rare that a video is so bad that it gets pulled from planes.

Enter Air New Zealand’s “It’s Kiwi Saftey” safety video: a 5-minute rap set to the beat of Run DMC’s “It’s Tricky” that was so “unbearable” that the airline axed it from flights altogether.

Starring local New Zealand musicians Kings, Randa and Theia as they cheerfully rap about plane safety, the video serves up cringe-worthy lines like “sit upright, hands on thighs, feet on floor — it’s just like twerking” about sitting properly in case of an inflight emergency (or “pickle,” as they phrased it), numerous dance numbers, technicolored costumes and, of course, somebody flossing. Needless to say, it didn’t take long after its debut on the tarmac for people to start criticizing it on social media.

Not even Regional Economic Development Minister Shane Jones liked the video. “I don’t want to be too petty,” he told the NZ Herald. “But the reality is the (video) trivializes safety; I think it’s a juvenile mishmash and it’s toneless.” Celebrities like Anderson .Paak and Donald Glover were also subjected to the infamous video before its removal.

So, after a barrage of criticism (although Air New Zealand is saying that its decision is based on “a new campaign to stimulate domestic travel and promote tourism to Northland”), “It’s Kiwi” will be no more. In its place, passengers can now expect to see a safety clip called “Summer of Safety” from 2016 — one that Jones actually likes. “I liked the one about up North, the one with Rachel Hunter, her hanging out with the Maoris,” he said.

Featured image by Air New Zealand.
Chase Sapphire Preferred® Card

WELCOME OFFER: 80,000 Points

TPG'S BONUS VALUATION*: $1,600

CARD HIGHLIGHTS: 3X points on dining and 2x points on travel, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®.
  • Enjoy benefits such as a $50 annual Ultimate Rewards Hotel Credit, 5x on travel purchased through Chase Ultimate Rewards®, 3x on dining and 2x on all other travel purchases, plus more.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
  • With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
Regular APR
16.24% - 23.24% Variable
Annual Fee
$95
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent/Good

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.